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3 Ways to Effective Traffic Exchange Advertising
Many people will tell you that traffic exchanges are not effective. For some this may be true depending on the service or product you offer. I, however, have had several customers that found my services through my advertising on traffic exchanges....
Advertising Sucks! Long Live The Web!
How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100? What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last...
Paid Search Engine Advertising
Over the last few years, we have seen the rise of a new medium which at the current time is quite effective in driving traffic to web sites: Paid Search Engine Advertising. This term refers to paid advertising that a company can run on search...
SPIN, Relevant To Both Salesmanship & Advertising!
What can face to face selling tell you about online salesletters & advertising?
Plenty, once you understand the basics of direct response marketing. Remember, the Internet is the ultimate direct response vehicle. Using a website, or email as...
Why Paid Inclusion is better than PPC advertising
When search engines pay website owners a percentage of the bid cost, you're just looking for trouble. This is the problem with Pay Per Click (PPC) advertising, especially with smaller named search engines. Many websites request or even pay there...
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How To Properly Use Ezine Advertising - Part One
Just for the sake of avoiding an argument, let's just say that ezine
advertising is the best form of advertising on the Internet.
Now, let's move on to learning how to more properly make use of the
advertising available in ezines.
Essentially, and this holds true for all Internet marketing, you have two
options to choose from.
OPTION #1 -- Playing The Numbers
The Internet in general is a numbers game. So long as what you are
advertising is worth anything at all, there are going to be people
interested in it. One option you have is simply to get an effective ad
out to as many people as possible.
This option, while it's less time consuming, is also less targeted and
requires more subscriber views per response than using targeted ezine
advertising.
The best approach for this method is to take advantage of many of the
bulk ad buying programs being offered.
Subscriber/Ad Programs are low cost methods of getting your ad
exposed to dozens of ezines and hundreds of thousands of
subscribers. Some of the best of these include:
2 Bucks An Ad
http://hop.clickbank.net/hop.cgi?phage/paaads
2 Dollar Ads
http://hop.clickbank.net/?phage/dollarday
$10 for 20 Ads
http://hop.clickbank.net/?phage/CashGalore
Other programs exist that do not require you to subscribe to the
ezines your ad will be placed in, but still cover multiple ezines and
many thousands of subscribers. Examples include:
Ad Mistress $30 Column Ad available from any ezine participating in
the program. See http://www.webventurist.com for instance.
Ad Mark Ad Sheet also available in multiple ezines and claims to be
sent to over 2.5 million readers. Try this
one:
http://www.shopmystate.com/logon/12-09-01/index-2.html
The point of these programs being that your ad is immediately
presented to many thousands of subscribers at once.
The drawback to these programs is that you have little control over
which ezines your ads will be seen in, nor the timing of when your ad
runs. This could lead to your ad being featured in ezines of an entirely
different subject matter, and also makes ads that pertain to timed
events or schedules difficult to deal with.
Again, the whole point to this approach is simply pushing for the
largest numbers possible in hopes of achieving results.
OPTION #2 -- Targeting Your Advertising
While this approach takes more work, the idea is that since the
advertising is targeted it will achieve more response per subscriber
view and therefore be more cost effective.
The work involved in this approach lies in selecting the best ezines to
run your ad in. This involves searching out appropriate ezines,
researching ad rates and subscriber bases for those ezines, and talking
with the editors or advertising agents for the ezines in question.
Selecting ezines for advertising will be the focus of the next article in
this series due out next week at this time. Then we will cover the
subject in more detail and relate how best to get the job done.
ABOUT THE AUTHOR
Joe Bingham, Editor of the NetPlay Newsletters
Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at:
http://www.netplaynewsletters.com
Need To Publish Your Own Ezine?
I'll Write It For You and Show You How to Make It Successful!
http://www.netplaynewsletters.com/publisher.html
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| Welcome to Advertising.com |
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| Advertising - Wikipedia, the free encyclopedia |
| Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ... |
| en.wikipedia.org |
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| Online Behavioral Contextual Advertising and Marketing. |
| An advertising network offers content targeted advertising service on CPC/PPC basis. |
| www.clicksor.com |
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| Online advertising service for webmasters and advertisers. |
| Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ... |
| www.clicksor.com |
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| Advertising |
| You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
| advertising.about.com |
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| BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
| www.bidvertiser.com |
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| Google Advertising |
| Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
| www.google.com |
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| Business Week Online: Advertising |
| Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
| www.businessweek.com |
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| Texas Advertising @ The University of Texas at Austin |
| Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
| advertising.utexas.edu |
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| Advertising Standards Authority - Home |
| The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
| www.asa.org.uk |
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| Boston Globe Media - Boston.com |
| More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
| www.boston.com |
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| Lycos Advertise@Lycos |
| Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
| advertising.lycos.com |
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| PhysicsWeb - Advertising |
| Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
| physicsweb.org |
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| MaineToday.com 2006 Online Media Kit |
| ... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
| advertising.mainetoday.com |
|
| The Wall Steet Journal |
| ... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
| advertising.wsj.com |
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| Inteactive Advertising Bureau |
| Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
| www.iab.net |
|
| AAF: American Advertising Federation |
| The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
| www.aaf.org |
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| MSN Advertising - Online Advertising from MSN including ad ... |
| Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
| advertising.msn.com |
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| Advertising Association |
| The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
| www.adassoc.org.uk |
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| Advertising: See what people are saying right now on Technorati |
| See all blog posts tagged with advertising on Technorati. |
| www.technorati.com |
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