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Advertising Balloons: The Five W's
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How To Properly Use Ezine Advertising - Part Two

SELECTING TARGETED EZINES

In part one of this series, we discussed the two options available for
advertising in ezines. The first of those involved buying ads in bulk
with the goal of getting exposure to as many subscribers as possible
without regard to targeting the advertising.

The second option, which will be discussed here, involves a little more
work, but should bring back better results per subscriber view. This
option requires targeting your advertising in ezines that are more
specifically related to the product or business you are promoting.

The first step in targeting ezine advertising involves selecting the right
ezines.

Ezine directories are excellent places to start. A good ezine directory
will allow you to look through ezines by entering key words into a
search. By entering words that relate to your product or opportunity,
you then will be led to ezines that cover similar subjects. Since not all
ezines are listed in ezine directories, however, it's a good idea to
conduct a web site search as well and then look into the ezines
associated with web sites that are related to your product or business.

>From there, look closer into the ezines your search uncovers by
looking at a sample issue, if the ezine directory provides one, or by
visiting the web site of the ezine, or simply by subscribing.

Definitely subscribe to those ezines you think will be best suited for
your ad. Get to know the kind of content the ezines usually run.


The
fastest way to accomplish this is by searching through archived issues
if the ezine in question provides this. If not, subscribe and read a few
issues to learn more about the usual topics the ezine covers.

After you get to know some good ezines, see if they have a
recommended reading section that will lead you to other good ezines.
Many ezines put a recommended reading or equivalent section right in
the ezine. However, be sure and judge them for yourself. Don't just
follow the recommendations blindly.

At this point, you will be able to make a short list of ezines to further
examine. That's right, you still have some more examining to do
before you will be ready to purchase advertising.

One thing to realize, however, is that subscriber count is not
necessarily that important. Sure, it's great to find a large ezine that
fits your ad perfectly and doesn't cost too much to advertise in, but
quite often small ezines will represent just as good of a value.

The next article in this series will go further into analyzing an ezines
subscriber base, the type of ezine it is, and the actual cost of buying an
ad.

ABOUT THE AUTHOR
Joe Bingham, Editor of the NetPlay Newsletters
Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at:
http://www.netplaynewsletters.com
Need To Publish Your Own Ezine?
I'll Write It For You and Show You How to Make It Successful!
http://www.netplaynewsletters.com/publisher.html

 

Welcome to Advertising.com
This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ...
www.advertising.com
 
Advertising - Wikipedia, the free encyclopedia
Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ...
en.wikipedia.org
 
Online Behavioral Contextual Advertising and Marketing.
An advertising network offers content targeted advertising service on CPC/PPC basis.
www.clicksor.com
 
Online advertising service for webmasters and advertisers.
Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ...
www.clicksor.com
 
Advertising
You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ...
advertising.about.com
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Google Advertising
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ.
www.google.com
 
Business Week Online: Advertising
Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ...
www.businessweek.com
 
Texas Advertising @ The University of Texas at Austin
Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006.
advertising.utexas.edu
 
Advertising Standards Authority - Home
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK.
www.asa.org.uk
 
Boston Globe Media - Boston.com
More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ...
www.boston.com
 
Lycos Advertise@Lycos
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ...
advertising.lycos.com
 
PhysicsWeb - Advertising
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ...
physicsweb.org
 
MaineToday.com 2006 Online Media Kit
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com.
advertising.mainetoday.com
 
The Wall Steet Journal
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ...
advertising.wsj.com
 
Inteactive Advertising Bureau
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ...
www.iab.net
 
AAF: American Advertising Federation
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ...
www.aaf.org
 
MSN Advertising - Online Advertising from MSN including ad ...
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers.
advertising.msn.com
 
Advertising Association
The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ...
www.adassoc.org.uk
 
Advertising: See what people are saying right now on Technorati
See all blog posts tagged with advertising on Technorati.
www.technorati.com
 
 

 
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  • 10 classic e zine advertising tips

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  • how to properly use ezine advertising part one

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