|
|
Advertising Your Home Business on a Budget
When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business. If there were not people in your community or marketplace that you knew who needed your...
Essential Guide To Pay-Per-Click Advertising
Which Engines Should You Use? Following Goto.com's (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 PPC startups have sprung up. Out of these 160 PPC engines, only a few may actually have the search...
Getting The Most From Your Advertising Dollars
Copyright 2005 Stephen Wright
You now have that website up and running. You have a great
product. You are all set to start taking orders and making those
trips to the bank to make deposits! And then you wait, and wait,
and wait some more!...
Learn the Secret of Low Cost Advertising for Your Horse Business
As a ezine publisher I have discovered several methods to target "The Horse Industry" market. Through trial and error this is what I have come up with. It worked for me and I know it will work for you too!
Ezines or newsletters are simply-...
The Powerful Punch of Pay-Per-Click Advertising
Copyright 2011 Jason Tarasi
Pay-per-click advertising is an incredible internet marketing
method that can truly result in loads of traffic to your
website. Driving traffic to your website is essential to
generating revenues from it. So,...
|
|
|
|
|
|
|
|
Message Board and Forum Advertising
Message boards and forums are a great way to advertise your site, service or product for free. However, there are a few things you should remember when posting.
- Choose an appropriate site. I know this really goes without saying but there are still some that are so enthusiastic about getting their message to the masses, they post on inappropriate sites. For example, it would be highly unlikely that you'll find many interested individuals to purchase your yoga wear on a motorcycle website. Instead you may want to try exercise sites, women's sites, parenting sites (mothers do want to get back into shape after having a child), health and wellness sites....I think you're getting the idea. Think of who will be using your product, service or website and go where they are.
- Choose the proper board. Always read the instructions and make sure you're posting only where it's permitted. A lot of boards state "no advertising" in their general forum and you must respect their rules. However, most boards have a place to post your ads. Also, if you are marketing a website, look for boards that will critique it for you. That's an excellent way to drive traffic to your site.
- Create a profile. Viewers are less likely to take you seriously is you didn't take the time to complete a proper profile. List your likes and dislikes, where you're from and any other personal information you're willing to share. Remember, people want to deal with people - not with "salespeople". You are no different than they are, so show them that. I'm far more likely to follow someone's link if I can personally relate to them.
- Use a signature with a URL link and a tag line. If you use a signature, you can post anywhere and you're advertising without even doing it (if you know what I mean). For example, I love gardening and I know there may be some gardeners that would be interested in IFHB but it's really not the place to advertise my site. In that case, I post away about all the details of gardening that I love, offering advice along the way with my standard signature line attached:
Sincerely, Dawn Roberts http://www.ideas-for-home-businesses.com/ Helping you secure your financial future - from home! - Do not spam the board members! While the 7 exposures rule is true (generally, a person must be exposed to something seven times before they will purchase it), it does not mean you should post seven times in a row. Spamming is crass, irritating, rude and illegal. It shows a level of immaturity and I, for one, would never waste my time following up with a spammer. Look at this scenario and tell me which
child you would choose to pay to mow your lawn (a) a polite child who rings your doorbell, introduces himself, tells you he's available to mow your lawn and leaves you with his name and phone number or (b) a child riding his bicycle up and down in front of your house, screaming "I'll cut your lawn for five bucks". First impressions do matter.
- Relate - don't sell. Avoid the hype at all costs! Be yourself. Let's say you're marketing a software program that will save time and money for accountants.
You could use hype: Announcing the one and only software program you will ever need. This will not only revolutionize your business, it will give you the time to enjoy life like you can't imagine! Buy it now before they're all gone. Don't be the only guy on the block doing things the prehistoric way. Come into the 21st century and get Accounting For Accountants while you still can! or you could post in a manner that others will relate to: As an accountant there never seemed to be enough time in the day to attend to all the tasks that demanded my attention. Not only that, the programs I needed were very expensive and required hefty annual renewals. Well, I've developed a program that performs the tasks that once required three programs to do. It's easy to use and doesn't require annual renewals. Best of all, it saves me time and we all know - time is money. Visit "Accounting4Accountants.com" for more information. - Watch your language. Don't be offensive. Avoid words like; hell, damn, stupid, idiot, fat... People take offence to those and many other words and by all means, don't swear. Be respectful and diplomatic in all your postings.
- Use the search engines. Search for your topic plus the words "message board". If you've developed the next best adjustable wrench since Vice Grip came on the market, you may want to search for tools+message+board, mechanic+message+board, car+message+board... Think of who would use such a tool. Put yourself in your customer's mind and use the same terminology the would use. One other thing when searching, don't forget that people often misspell when they're searching. When people are looking for an adjustable wrench, more than a handful would search for "adjustible".
Have fun and relax. Posting on a lot of boards is time consuming and sometimes a little boring. Take your time with it. A good post will bring you the customers, clients and visitors you're looking for at a cost we all love - FREE!
About the Author
The author, Dawn Roberts, is the creator of www.Ideas-For-Home-Businesses.com - your complete home business resource. IFHB will help you from the planning stage, straight through to marketing your ideas for home businesses! Learn how you can start, maintain and propel a phenomenally successful home based business!
|
|
|
|
|
Welcome to Advertising.com |
This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ... |
www.advertising.com |
  |
Advertising - Wikipedia, the free encyclopedia |
Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ... |
en.wikipedia.org |
  |
Online Behavioral Contextual Advertising and Marketing. |
An advertising network offers content targeted advertising service on CPC/PPC basis. |
www.clicksor.com |
  |
Online advertising service for webmasters and advertisers. |
Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ... |
www.clicksor.com |
  |
Advertising |
You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
advertising.about.com |
  |
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
  |
Google Advertising |
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
www.google.com |
  |
Business Week Online: Advertising |
Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
www.businessweek.com |
  |
Texas Advertising @ The University of Texas at Austin |
Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
advertising.utexas.edu |
  |
Advertising Standards Authority - Home |
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
www.asa.org.uk |
  |
Boston Globe Media - Boston.com |
More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
www.boston.com |
  |
Lycos Advertise@Lycos |
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
advertising.lycos.com |
  |
PhysicsWeb - Advertising |
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
physicsweb.org |
  |
MaineToday.com 2006 Online Media Kit |
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
advertising.mainetoday.com |
  |
The Wall Steet Journal |
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
advertising.wsj.com |
  |
Inteactive Advertising Bureau |
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
www.iab.net |
  |
AAF: American Advertising Federation |
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
www.aaf.org |
  |
MSN Advertising - Online Advertising from MSN including ad ... |
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
advertising.msn.com |
  |
Advertising Association |
The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
www.adassoc.org.uk |
  |
Advertising: See what people are saying right now on Technorati |
See all blog posts tagged with advertising on Technorati. |
www.technorati.com |
  |
|