|
|
|
Attract Media Coverage Without Spending Advertising $$
Advertising is expensive. PR is often low cost or free. Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember that less is more. The journalist who encounters a...
Internet Advertising Options
Internet Advertising Options
Copyright © Chung On Shiu
http://www.Biz4BizWorld.com
Your online business will likely require more
advertising than a contemporary business downtown, yet
some new to the world of online business do not...
Outdoor advertising – why it could work for you
Of the £16,777m spent on advertising last year in the UK, 5.05% was spent on outdoor advertising – almost £850m (Source : Advertising Association/WARC). That’s more than was spent on radio advertising (3.24%), consumer magazine advertising...
Pay Per Click Ads: 3 Quick Tips To Get The Most From Your PPC Advertising
Running a pay per click campaign can be a valuable, fast source of online sales – but it can also cost you a lot of money if you don't know what you’re doing. Many pay per click newbies do the following: ·They sign up with a pay per click search...
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who...
|
|
| |
|
|
|
|
|
|
What You Need To Know About Ezine Advertising
By far the most effective and cost-effective way of advertising,
especially for a new business is ezine advertising. It has 4
distinct advantages...
a.It's easy to reach targeted prospects.
b.It gives results in a matter of hours. Typically, you should
see results within 72 hours after your ad is published.
c.It's easy to test your ad effectiveness.
d.It's easy to calculate your Return on Investment(ROI).
Most direct mail companies charge several hundred dollars per
thousand mailing, whereas ezine advertising costs anywhere from
ten dollars to fifty dollars per thousand.
Although it is generally true that response rates to ads is
better with higher subscriber count, there are exceptions where
smaller subscriber lists yield higher returns. Because these
subscribers are 100 percent opt-ins. Also these ezines in
mention are highly informative and don't have too many ads per
publication. The chances of your ads being read are very high.
The click through rates will be good if your ads are relevant to
the ezine content.
3 types of Ezine Ads
There are basically 3 types of Ezine ads namely, Classified ads,
Sponsor ads and Solo Ads.
1.Classified ads - This is the cheapest form of ezine
advertising. Some publications offer free ads in exchange for
your subscription. The ads are grouped in the middle or end of
the publication.
2.Sponsor Ads - The ads are placed at the top of the
publication. They cost more than classified ads but are more
effective than classified ads.
3.Solo Ads - These are mailed out separately from the main
ezine. This is the most effective of the three types of ezine
ads but it also commands a premium.
Quick Guide to Ezine Advertising
1. Before you placed your ads, check out the quality of the
prospective publication. Select three good ezines and subscribe
to them. From the publications you would know what kind of
audience these ezines are targeting, the content, and the number
of ads per publication, which are crucial to your
advertising
campaign.
Pay close attention to the ads that run in each issue. If you
see the same ad on a regular basis, chances are the ad is
profitable for the advertiser. It is common sense that
advertisers will continue to advertise in an ezine only if it is
profitable.
If someone else is already promoting a similar product like
yours in a particular ezine, give it a miss. It makes no sense
to have two advertisers competing in one ezine. In any case, the
publisher may not permit competing products in a single
publication.
2. Keep your ads short. Normally, the publisher will allow 5 to
7 lines of text with a maximum of 65 characters per line. Don't
sell your product or service in your ads. Generate interest and
leads.
3. Write compelling headlines to draw readers.
4. Use your ads to direct prospects to your landing page, which
may be a sales copy, course sign-up or ezine subscription.
5. Track response to your ads. This is crucial. Or you will have
no idea if it is profitable to run the same ad again. In order
to test the effectiveness of your ad, it is advisable that you
run the same ad in at least 2 ezines. If you run your ad in only
one ezine, and should campaign be a flop, you will not know
whether the problem lies in your ad or ezine.
Due to recent popularity of ezine publishing, and depending on
the publication, the lead-time can take anywhere from a few
weeks to months. Factor in the lead-time if you have a time
sensitive offer.
Test your ads with low-subscription ezine that don't have a long
waiting list. You don't want to wait in line for a few months
just to test out your ad, and imagine if it turned out to be a
bummer. Advertise with low-cost, low subscription count ezines
for a start. Until you have a proven winner, keep to low-cost,
low-subscription ezines.
About the author:
Gerrick W - mailto:gw@1stinternetmarketingsolution.com
Information and Software Tools You Need to Effectively Promote
Your Online Business. Visit:
http://www.1stinternetmarketingsolution.com
|
|
|
|
|
| Welcome to Advertising.com |
| This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ... |
| www.advertising.com |
|
| Advertising - Wikipedia, the free encyclopedia |
| Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ... |
| en.wikipedia.org |
|
| Online Behavioral Contextual Advertising and Marketing. |
| An advertising network offers content targeted advertising service on CPC/PPC basis. |
| www.clicksor.com |
|
| Online advertising service for webmasters and advertisers. |
| Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ... |
| www.clicksor.com |
|
| Advertising |
| You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
| advertising.about.com |
|
| BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
| www.bidvertiser.com |
|
| Google Advertising |
| Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
| www.google.com |
|
| Business Week Online: Advertising |
| Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
| www.businessweek.com |
|
| Texas Advertising @ The University of Texas at Austin |
| Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
| advertising.utexas.edu |
|
| Advertising Standards Authority - Home |
| The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
| www.asa.org.uk |
|
| Boston Globe Media - Boston.com |
| More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
| www.boston.com |
|
| Lycos Advertise@Lycos |
| Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
| advertising.lycos.com |
|
| PhysicsWeb - Advertising |
| Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
| physicsweb.org |
|
| MaineToday.com 2006 Online Media Kit |
| ... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
| advertising.mainetoday.com |
|
| The Wall Steet Journal |
| ... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
| advertising.wsj.com |
|
| Inteactive Advertising Bureau |
| Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
| www.iab.net |
|
| AAF: American Advertising Federation |
| The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
| www.aaf.org |
|
| MSN Advertising - Online Advertising from MSN including ad ... |
| Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
| advertising.msn.com |
|
| Advertising Association |
| The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
| www.adassoc.org.uk |
|
| Advertising: See what people are saying right now on Technorati |
| See all blog posts tagged with advertising on Technorati. |
| www.technorati.com |
|
|