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Advertising Consulting Services for the Internet
Advertising Consulting Services: Advertising is one of the most important expenses a business can have. Businesses large and small, have some form of advertising, be it word of mouth referrals or multi million dollar television campaigns. Business...
Effective Advertising
How do you know when your advertising dollars are being well spent?
Effective Advertising How do you know when your advertising dollars are being well spent? First, let’s expose two of the most common fallacies about advertising. Number one is...
Image and Branding Advertising¡KGet over it or Go BROKE!
„Ï Out of 100 products, 90 never get past the initial development and testing stages, of the 10 that do 7 will fail in the market within 3 years.
„Ï To make matters worse 80% of new businesses are gone within 3-5 years!
WHY?
Because a...
Pixel advertising Works
People in general are very curious about things that surprise or confound them. They want to find out the answers about something when confronted with questions or a mystery. Advertising is all about grabbing and keeping attention. This is what...
This Affiliate Marketing Software Could Transform Your Google Adwords and Overture Advertising Campaigns into a Huge Success
Finding the right keywords and phrases that'll turn your Google Adwords and Overture ad campaigns into real moneymakers is a daunting challenge. But now with the release of Jeff Alderson's "Ad Word Analyzer 2.0" software, you may just have found...
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Wise Consumers Understand Advertising's Appeal
It's not a surprise that spending is an emotional activity. Most
people feel good when they spend money.
And, it's equally true that often people feel sorry they bought
something shortly after buying it. This happens so often there
is a special term for it: Buyer's remorse.
And this is not lost on advertisers. Nearly every advertiser
will tell you that their ads appeal to your emotions. They want
you to believe that you will feel better after buying their
product. They even tell you that you will feel good about buying
a particular product.
David Ogilvy (Time Magazine called him the most sought-after
wizard in the advertising business), in Oglivy on
Advertising, indicated that "Consumers still buy products
whose advertising promises them value for money, beauty,
nutrition, relief from suffering, social status, and so on."
For most products, people buy because they want the product, not
because they need it. Products are often associated with an
emotion. Wanting to be seen as beautiful; wanting easy and quick
nutrition in a vitamin tablet; wanting to be free from pain;
wanting to be seen as smarter than someone else.
"Wanting" is why you buy a particular brand, or a particular
product.
Words have a power to get inside your head and make you want a
certain product. The right words can help trigger a person into
buying a product they don't even need.
The famous advertiser Joseph Sugarman in his book
Triggers wrote that "The real underlying psychological
triggers that motivate, inspire and influence a prospect to make
a buying decision are often unknown to even the most experienced
salesperson. Knowledge of these trigger can be a powerful weapon
in the battle for your prospect's business."
Oh, when a consumer is asked why they bought something,
they'll
tell you about the value and the good deal they got. But, the
reason they bought it is primarily because the advertising
message convinced them that the product would satisfy an
important emotional need.
They had a strong desire to buy. But, they also needed a
reasonable justification to allow them to buy. When a "desire to
buy" meets up with a "justification to buy", there is a high
probability that the consumer will buy.
Look at the ads on TV. What do they tell you? Just think about
some of the new car ads you've seen. They give you a fact that
justifies the purchase, and after that they appeal to your
emotions:
- You'll look good in this new car
- Be the first to own the new model
- Everyone will turn to watch you go by
- You'll feel great flying down the highway with the top down
and your hair blowing in the wind
It is important to realize that you buy non-essential products
because of emotion mixed with justification.
As an experiment, watch ads on TV in order to decide what
emotion the ads are appealing to. What are the words or phrases
they are using in get inside your head to make your desire the
product?
And, what facts do the ads provide as a justification to buy?
The more you realize how advertising works and the more you
analyze the ads you see, the less you will be affected by those
ads.
And that means you will spend less money buying products you
really don't need.
About the author:
Robert Sherman is the owner of Credit Card Debt
Help - a site that offers options to help consumers reduce
and eliminate their credit card debt. This article is a
selection from the free eBook How to Free Yourself from
Credit Card Debt available on that site.
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Welcome to Advertising.com |
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Advertising - Wikipedia, the free encyclopedia |
Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ... |
en.wikipedia.org |
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Online Behavioral Contextual Advertising and Marketing. |
An advertising network offers content targeted advertising service on CPC/PPC basis. |
www.clicksor.com |
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Online advertising service for webmasters and advertisers. |
Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ... |
www.clicksor.com |
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Advertising |
You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
advertising.about.com |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Google Advertising |
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
www.google.com |
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Business Week Online: Advertising |
Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
www.businessweek.com |
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Texas Advertising @ The University of Texas at Austin |
Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
advertising.utexas.edu |
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Advertising Standards Authority - Home |
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
www.asa.org.uk |
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Boston Globe Media - Boston.com |
More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
www.boston.com |
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Lycos Advertise@Lycos |
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
advertising.lycos.com |
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PhysicsWeb - Advertising |
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
physicsweb.org |
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MaineToday.com 2006 Online Media Kit |
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
advertising.mainetoday.com |
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The Wall Steet Journal |
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
advertising.wsj.com |
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Inteactive Advertising Bureau |
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
www.iab.net |
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AAF: American Advertising Federation |
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
www.aaf.org |
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MSN Advertising - Online Advertising from MSN including ad ... |
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
advertising.msn.com |
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Advertising Association |
The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
www.adassoc.org.uk |
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Advertising: See what people are saying right now on Technorati |
See all blog posts tagged with advertising on Technorati. |
www.technorati.com |
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