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Advertising vs. PR in Your Small Business Marketing Strategy
Copyright 2005 J D Moore A great small business marketing strategy includes a mix of tactics. Advertising and PR are two very important tools that all small business owners need to be using regularly. Many small businesses I talk to do one of the...
Home Sellers - Advertising Won't Directly Sell Your Home
Home owners thinking of selling often times will list their home
with the Realtor who does the most advertising. Sellers want to
see their property advertised in newspaper, real estate books or
on the internet. There is a misconception by the...
How to Use Internet Marketing Promotion And Advertising to Build Your Business
Internet marketing promotion and advertising is crucial for your website’s success. Take time to create a buzz about your site and that will keep people coming back. Excited people are motivated people willing to spend money on your products....
Outdoor advertising – why it could work for you
Of the £16,777m spent on advertising last year in the UK, 5.05% was spent on outdoor advertising – almost £850m (Source : Advertising Association/WARC). That’s more than was spent on radio advertising (3.24%), consumer magazine advertising...
The Most Effective Free Advertising
Copyright © Ollie Rains
http://www.OMRains.net
After a few months of advertising my online business opportunities' website, I have learned a valuable, but true advertising fact. The best way to advertise an affiliate program is through...
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Wise Consumers Understand Advertising's Appeal
It's not a surprise that spending is an emotional activity. Most
people feel good when they spend money.
And, it's equally true that often people feel sorry they bought
something shortly after buying it. This happens so often there
is a special term for it: Buyer's remorse.
And this is not lost on advertisers. Nearly every advertiser
will tell you that their ads appeal to your emotions. They want
you to believe that you will feel better after buying their
product. They even tell you that you will feel good about buying
a particular product.
David Ogilvy (Time Magazine called him the most sought-after
wizard in the advertising business), in Oglivy on
Advertising, indicated that "Consumers still buy products
whose advertising promises them value for money, beauty,
nutrition, relief from suffering, social status, and so on."
For most products, people buy because they want the product, not
because they need it. Products are often associated with an
emotion. Wanting to be seen as beautiful; wanting easy and quick
nutrition in a vitamin tablet; wanting to be free from pain;
wanting to be seen as smarter than someone else.
"Wanting" is why you buy a particular brand, or a particular
product.
Words have a power to get inside your head and make you want a
certain product. The right words can help trigger a person into
buying a product they don't even need.
The famous advertiser Joseph Sugarman in his book
Triggers wrote that "The real underlying psychological
triggers that motivate, inspire and influence a prospect to make
a buying decision are often unknown to even the most experienced
salesperson. Knowledge of these trigger can be a powerful weapon
in the battle for your prospect's business."
Oh, when a consumer is asked why they bought something,
they'll
tell you about the value and the good deal they got. But, the
reason they bought it is primarily because the advertising
message convinced them that the product would satisfy an
important emotional need.
They had a strong desire to buy. But, they also needed a
reasonable justification to allow them to buy. When a "desire to
buy" meets up with a "justification to buy", there is a high
probability that the consumer will buy.
Look at the ads on TV. What do they tell you? Just think about
some of the new car ads you've seen. They give you a fact that
justifies the purchase, and after that they appeal to your
emotions:
- You'll look good in this new car
- Be the first to own the new model
- Everyone will turn to watch you go by
- You'll feel great flying down the highway with the top down
and your hair blowing in the wind
It is important to realize that you buy non-essential products
because of emotion mixed with justification.
As an experiment, watch ads on TV in order to decide what
emotion the ads are appealing to. What are the words or phrases
they are using in get inside your head to make your desire the
product?
And, what facts do the ads provide as a justification to buy?
The more you realize how advertising works and the more you
analyze the ads you see, the less you will be affected by those
ads.
And that means you will spend less money buying products you
really don't need.
About the author:
Robert Sherman is the owner of Credit Card Debt
Help - a site that offers options to help consumers reduce
and eliminate their credit card debt. This article is a
selection from the free eBook How to Free Yourself from
Credit Card Debt available on that site.
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| Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
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| MaineToday.com 2006 Online Media Kit |
| ... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
| advertising.mainetoday.com |
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