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A Top Technique for Building an Online Affiliate Network
Affiliate programs are a tried and tested online selling
technique. Thousands of people have started up successful
Internet businesses by just advertising other companies products
in exchange for a commission when a product sells from...
Affiliate Marketing Pros and Cons
Want an online business with a win-win opportunity for both the merchant and the publisher? Try investing your money, time and effort in affiliate marketing business and be overwhelmed by the profit you’ll get out of it. It has been written in...
Affiliate Programs and picking the best one!
Okay, so you have been looking at affiliate programs for a while now. Your inbox is filling up with all these advertisements and you just don’t know how to pick the right program. How do you know which program is going to bring the best profit? ...
I'm Tired of The Whining Affiliate Marketers...Get A Life!
Stop Whining and Start Making Money.
If you want to be an affiliate marketer like myself, and be
successful...you have to work at it. A lot of these e-books out
there say that you can make millions in minutes. I'm guessing
you are a smart...
Seven Affiliate Marketing Tips for Increased Commissions
Affiliate marketing is exploding on the Internet.
It doesn't look like it's going to stop any time soon. And for good reason. Affiliate marketing is the quickest way to get started with a home based online business. But, while it's the...
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Pros and Cons of Third Party Online Affiliate Networks
Online affiliate marketing has taken the internet by storm and has proven to be a highly effective way of maximizing website revenue. Why limit yourself to selling your own products when you can profit by selling somebody else’s too?
There are thousands of individual affiliate programs offered on the internet, many being through third party affiliate program networks such as OffersQuest, Commission Junction and Linkshare. These companies connect a large number of advertisers and publishers together via their own network. Advertisers sign up through their network to have publishers promote their products and publishers sign up to access a large network of advertisers all at one location. In the process, the affiliate network makes a profit via advertiser set-up fees, monthly account maintenance fees, commissions, etc.
The question is, as a publisher, is it worth using these large affiliate networks or is it better to form direct partnerships with advertisers?
The Good
The primary selling point of third party affiliate networks is convenience. As a publisher, one registration gives you access to tens, even hundreds of advertisers simultaneously. Tracking partner performance is easy, there is only one technical support contact, things are easier and simpler to manage, and best yet, payment is received as one convenient monthly lump sum.
The Bad
Because as a publisher you’re utilizing a service, advertisers who also offer a direct affiliate partnership will typically offer a lower commission
for publishers who choose to partner with them through a third party network. This is because it costs advertisers money to use the services of a third party. Also, without naming names, some affiliate networks have been known for not tracking sales and leads properly as honestly as they could be (which means money from your pocket). Payment thresholds can often be fairly high – a $50 US minimum is common for international publishers. Finally, a payment delay of two months or more from the date of a sale/lead generation can occur, as the third-party affiliate network waits until the advertiser pays them, before they pay you (the publisher).
Conclusion:
In many (if not most cases), having both options of partnering directly with an advertiser or through an affiliate network is not a choice – it’s usually one or the other. If an advertiser you like only offers their affiliate program through a third party, you’re limited to the advertiser network they’ve partnered with, or not partnering at all. Affiliate networks are not bad programs to use, just keep in mind the issues outlined above, and you’ll be making money in no time!
About the Author
Veronica Dubak is the owner of the successful SurveyBounty.com, http://www.surveybounty.com free online paid surveys directory. With a comprehensive listing of market research companies classified by region, and background information on the online survey industry, SurveyBounty.com is the legitimate source for online survey information.
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