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Audio Books For Children
Tired of looking for the solutions for stopping the Are we there yet? questions? Looking for an educative modern method that will make your children pleased? The solution might be audio books. Find out in the following article, the benefits and...
Eight Reasons Why You Must Add Audio To Your Website
NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR
Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your...
Inner Head: Ear Worms & Audio Memes
Inner Head: Ear Worms & Audio Memes Memes Memes are "neurological instruction code" of behavior that is passed on from person to person, replicating itself like a virus. The key is that they are self replicating! Pronounced like "dreams", memes...
Necessary Audio Conferencing Equipment
For a web-based audio conference, you will need a computer with
an Internet connection, a way to hear and be heard, a video
camera for being seen; and the software chosen by the conference
moderator.
Your Web browser must be Java-equipped,...
Why you can't do without a car audio capacitor.
I've heard the question asked many times before, 'Do I really need a capacitor?' Before answering that question I ask, 'Do you have a high powered system?' 'Does it require sudden power bursts?' 'Is your amplifier being robbed of power?' If the...
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BREAK THROUGH THE CLUTTER WITH AUDIO BANNERS
"A horse is a horse, of course, of course, his name is Mister Ed!" Do any of you remember that silly jingle from the television show?
That's not really important anyway. What IS important is that Ed, the talking horse, was quite a phenomenon back in the 60's. Ed talked, reasoned and displayed traits unlike any of his animal brethren.
There is a lesson here, of course. Millions of people watched Mr. Ed every week just because he WAS different. And that leads us right smack-dab into a discussion about your banner advertising campaigns.
Those poor maligned banners. Once the darlings of Internet advertisers, they've really been getting bad-rapped lately due to their failure to lure web surfers into clicking-thru and creating sales. But is it the fault of the banners or have they become so ubiquitous that the surfer hardly notices them? Why don't we make those banners so inviting and entertaining that users won't be able to click fast enough?
I think that content providers are too focused on consumers as "sets of eyeballs." We need to look at these people first as users and, secondly, as members of our online audience. And audiences have come to expect advertising wrapped in a very entertaining package. An essential part of that package is streaming audio.
Streaming audio has become a whole new industry for the Web. As more and more people listen to music online and web-based radio, advertisers are taking notice. These listeners, fondly called "streamies," are devoted Internet users and active online shoppers. They are a valuable audience as they're 70 percent more likely to have made an online purchase than a non-streamie. Arbitron Internet Information Services says that streamies are quite ready to accept web advertising in exchange for free programming, and they're more receptive and influential targets.
How can we begin to use these statistics to leverage the effectiveness of banner ads?
Java based audio presentations can be fully integrated into your banner advertising. Why Java based, you ask? Most important is the fact that no plug-in or complicated player installation is required on the part of the viewer. (The "impulse to click" is not thwarted by the user having to take additional actions.) The size of Java files are relatively small as well thereby minimizing the page load issue. And, because Java is cross platform, you can be comfortable knowing that the majority of visitors will be able to enjoy the presentation. Java is versatile and works well with almost any
application.
What can be done with these banners? Audio can be synchronized with your banner images and text to deliver eye and ear pleasing messages. Slide shows can be placed within the banner. Relevant product information can be imparted quickly and effectively before the visitor is ever asked to click through to the website. Special offers and promotions can be referenced to entice the shopper. No longer are viewers merely spectators; they are active participants.
Interactive audio banners provide the consumer with the ability to listen to more detailed information and even to initiate the buying function directly from the banner itself. This really helps to capture that "impulse" buyer right at the time he's most anxious to buy. Because it's interactive, a web visitor can directly respond to it.
The power of audio should not be underestimated. People would still rather hear about something than spend time reading or sorting out passing images. Keep in mind that museums and other institutions have offered tours for years that are accompanied by audio scripts designed to educate the visitor yet allowing the eye to roam freely and absorb the creative on an individual basis.
Audio banners can also add a personal appeal to the visitor. Use the banner to tell a story about the product or service that invokes an emotional response. Talk about the product's benefits to the consumer and how the product will improve his life/work/relationships. Use the banner to whet people's appetites for additional information. Never lose sight of the fact that people make buying decisions based on emotional reasons and design your banner presentation accordingly.
It is far too early for any of us to dismiss the banner ad as an idea whose time has past. We have to step back, take an objective view, and start thinking about how we can make them more than just billboards. As the Internet leaves its infancy and enters the "toddler" stage, we need to remind ourselves that we're still dealing with a new medium. And that this new medium is still largely unexplored.
About the Author
Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a broadcast engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs. Please direct all questions and comments to: Ronni@wbcimaging.com 520-742-5780 http://www.wbcimaging.com
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Yahoo! Search - Audio Search |
Submit your audio content - including podcasts - to Audio Search with Media RSS ... Find audio files from across the Web including music, podcasts, ... |
audio.search.yahoo.com |
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AltaVista - Audio Search |
Search for MP3s, WAVs and streaming audio files on the web and on FTP sites. |
www.altavista.com |
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Rhapsody & RealPlayer the best audio and video players Real.com |
The standard for audio and video streaming online. |
www.real.com |
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SuperPass premium audio and video programming Real.com |
RealNetworks cross-platform multimedia player. Supports RTSP/RTP with H.261, u-Law, a-law, MP3, DVI. [Client] |
www.real.com |
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The World Wide Web Virtual Library: Audio |
List of major online audio resources; part of the WWW Virtual Library, maintained by Prof. Jonathan Bowen, London South Bank University, UK. |
archive.museophile.org |
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More audio reports | Audio archive | Guardian Unlimited |
Special report: Europe's far right. More audio reports ... Audio, 'It will achieve a great deal of injustice' February 17, video: The Conservative candidate ... |
www.guardian.co.uk |
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Internet Archive: Audio Archive |
Non-English language collections contributed to the Open Source Audio collection ... You are invited to view or upload audios to the Open Source collection! ... |
www.archive.org |
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M-AUDIO |
Manufacturers of MIDI and audio devices for the PC or Mac. Product catalog, company information, news and support center. |
www.m-audio.com |
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Audio - Salon |
Free spoken word recordings from hundreds of authors. Includes fiction, nonfiction, poetry, and live author events. |
www.salon.com |
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Audio Engineering Society |
The leading professional association worldwide for professionals involved in the audio industry. Extensive and well maintained site, including online member ... |
www.aes.org |
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Sound - Wikipedia, the free encyclopedia |
HyperPhysics: Sound and Hearing · Audio for the 21st Century · Conversion of sound units and levels · Sounds amazing a learning resource for sound and waves ... |
en.wikipedia.org |
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Audio - Wikipedia, the free encyclopedia |
Windows Media Audio, Microsoft's proprietary digital audio format. ... "I hear" in Latin. Audio, magazine covering high fidelity music reproduction. ... |
en.wikipedia.org |
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AudioREVIEW.com - Home Audio and Home Theater resource |
Consumer reviews on home audio and home theater equipment. |
www.audioreview.com |
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CBC.ca - Listen to CBC Radio |
Audio Plug-ins & Assistance. Windows Media Player, Windows Media Player 9. Frequently Asked Questions, Frequently Asked Questions. Ogg Vorbis Format ... |
www.cbc.ca |
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CBC.ca - Listen to CBC Radio |
From 7:00 p.m. AT Friday, December 1st to 7:00 p.m. AT Saturday, December 2nd, the Fredericton audio stream will be unavailable due to a power shutdown in ... |
www.cbc.ca |
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Audio - Creative Commons |
Features a pool of Creative Commons licensed audio. You may submit your MP3s · OYEZ Years of Supreme Court proceedings available as licensed MP3, ... |
creativecommons.org |
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Audio Adrenaline |
Audio Adrenaline is an award winning Christian Rock Band that writes, records, sings and performs songs like Big House with Gospel driven messages to ... |
www.audioa.com |
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Audio Bible Online |
Audio Bible, The King James Version narrated by Alexander Scourby is on-line. |
www.audio-bible.com |
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Audio - ebaumsworld.com |
hilarious audio sound files file mp3 mp3s audios. ... Shocking audio of a man getting shot. Tags: ghetto · Blondestar Blondestar ... |
www.ebaumsworld.com |
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AudioFind.com - multimedia internet search |
Searchable MP3 directory with thousands of files. Browse alphabetically by filename, master artist, or date. |
www.audiofind.com |
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