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How to Get Authority Over Your Market with Your Blog.
Copyright 2005 Tim OKeefe
Using the Internet journal (blogging) allows the online marketer
to talk directly to his/her audience.
Unfortunately, many marketers are not using the most powerful
feature of the blog.
Authority.
What am I talking about? When someone writes a book, immediately
they become an expert on their subject. The writer of the
Magazine article, the Newsletter author, for some reason are
revered in our society. Heck, even the Journalist is raised on
high.
Why is Maureen Dowd or Walter Cronkite so revered? Why does
their opinion matter? We will even listen to actors who wax
political. Why?
Well instead of worrying about the why? Can we agree on the
affect?
And, if we can agree on the affect, then we ought to be making
our opinion known.Yet, as I started this article,most marketers
are blowing their opportunity.
My guess is that many of the marketers that jumped on the
blogging bandwagon see it as an opportunity to manipulate a
search engine.
The search engines are great. It is what our company does. We
get client's leads thru targeted search engine traffic.
I believe that most of the blogs out there in the space, are
merely copy and paste renditions of newzie information.
That's OK, but what if you offered your opinion on what that
means to your area locally? Your opinion gives you personality,
it makes you a real person. It makes you an expert.
The biggest objection is usually the time. I can tell you that I
create tons of content, and I have many readers of my content
thru rss readers, visitors, and
syndication. I believe it is
because I offer a very unique take on search engines, lead
generation, and websites.
The Same Thing Said 6 Ways
We all have about 5 or 6 or 7 ways that we make a presentation?
And the reason I think we do that is we get bored saying the
same thing all the time. We also change our presentation to fit
our audience.
And, if you are good salesman you are always looking for better
analogies, and better ways to make your point more compelling.
That is how I get my content. I will take notes from my own
presentations. If I say something brilliant, I immediately write
it down. I have a notebook of topics and content ideas.
Another great source is news with your commentary. This article
was inspired by a piece on blogging in Revenue magazine. I was
reading it over my morning coffee and jotted this down into my
blog software.
I urge you to add your personality to your blogs. One technique
that will force you into this style is to start using words like
you, your, yours, etc instead of acting like an impartial
journalist. You are not impartial, you are a salesperson.
If you have any success at all in your business, then you have a
unique perspective. Your public hires you for your expertise and
opinions. Not your ability to regurgitate news.
-------------
About the author:
Tim O'Keefe 310-533-9145 http://www.spiderjuicetechnologies.com
Spider Juice Technologies, specializes in accelerating website
profits thru traffic and lead conversion, as well as automated
follow-up strategies. Blogging is part of that online formula.
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This Is Smyrna, TN: August 2005 |
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digg / KicktheDonkey / dugg |
170 Cheat Sheets about Ajax, Apache, Blogging,CSS, CVS, Firefox, Google, HTML/XHTML,JavaScript,Linux, MySQL, LaTeX, Oracle, Perl,PHP, Python, Photoshop Ruby ... |
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Category: Blogs and Blogging,CSS,Dreamweaver,Music. Description: With back to back trips lately (an actual skiing vacation to Colorado), I've been more than ... |
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Firefox Computer blogging css google googlereader lifehacks style tools web … Nov 19 ... opensource FREE blogging css feeds javascript programming rss tools ... |
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Comments on: Blogging Challenge: WordPress Treasure Hunt |
It’s even been picked up by MaxPower.ca Local Tags: access, Blogging, css, free, hosting, php, statistics, Themes, wordpress, wordpress com, wordpress org ... |
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pytlik / css |
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Articles - Interview: Cameron Moll | iStockphoto.com |
Blogging, CSS, and the standards movement have collaboratively produced an explosive wealth of benefits for websites and their users, but they have also ... |
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Technorati Profile for chwats (Christian Watson) |
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JeffCroft.com: Items tagged with movabletype |
Wednesday, June 29th 2005 at 5:07 a.m. (1 year, 5 months ago): Tags: ajax, blogging, css, javascript, movabletype, php, tutorial; 0 comments on Six Apart ... |
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JeffCroft.com: Items tagged with php |
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Visually, the navigation bar is first, but structurally, this main text is first. (View […] accessibility, blogging, css, lynx ... |
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Brewster's Field Guide to Web 2.666 |
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