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Blogs: The Hidden Ace Up Your Sleeve
If it wasn't for my blog, I wouldn't make any online sales at all. It's true that I have a "regular" website, my so-called "main website," which I first set up to sell my goods, in this case, men's and women's health products. It's my workhorse,...
Blogs: The New E-Tool
What are blogs?
Blogs are frequently updated web pages on which authors post articles about news items, interesting websites, and their thoughts and just about anything that interests the author. Blogs are the newest information age revolution...
PayPal Dedication Can Leave Your Business Exposed!
To many web users, PayPal is not the kind of pal they had envisioned when starting their online business. Long on track history but overwhelmingly unpopular among merchants and buyers one is left to wonder why PayPal has continued to grow.
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Search Engine Optimization for Dummies
Simple Steps for Beginners to Get Good Rank Position and Make Your Site Sell Search Engine Optimization (SEO) method important for you especially if you come to the world of internet marketing in a shoe string budget promotion for your business....
Should Affiliates Really Use Blogging and Pinging To Get Indexed?
Copyright 2005 Kurma Group
There seems to be a huge craze lately with everyone trying to blog and ping to get their websites indexed into the search engines. Although this can be a great tool, all marketers should first understand exactly what...
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Marketing With Blogs - Part 1
Copyright © 2005 Priya Shah
Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.
Corporates like Nike are using blogs to build branding. Microsoft and Sun are using them to communicate with the developer community.
Blogs have a number of advantages that make them excellent tools for communication.
They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.
While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can’t write or hate to write, you can start an audio or video blog. The possibilities are endless.
Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility.
They also encourage immediate responses from your readers and customers, so you can get feedback, tweak your campaigns and respond better to
the market’s demands.
Blogs, and the RSS feeds they come with, help you syndicate your content online, boost your reach and influence and allow readers to control their communications with your company.
Your blog can be your selling point and help your prospects opt for you and your services over those of others.
Whether you’re an individual, entrepreneur, small business, consultant, coach, book author, independent filmmaker, actor, model, travel guide, work-at-home mom - someone who wants to promote their individual skills and talents or interests – there is immense potential in using blogs to promote your business.
In part 2 of this article series I cover some tips that will help you ensure your blog is a good marketing vehicle.
http://www.blog-maniac.com/marketing-with-blogs2.htm
About the Author
Priya Shah is the CEO of eBrand360 http://www.ebrand360.com She writes the Marketing Slave blog http://marketingslave.com and publishes an internet marketing newsletter http://www.ebizwhiz.biz. Subscribe to her free Business Blogging eCourse. http://www.blog-maniac.com
This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.
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