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GatheringTrade Show Leads the Smart Way
by Rick Hendershot, Tradeshow-display-experts.com This article was originally published at Trade Show Tips . The most tried and true method of gathering leads at your trade show or special event is the business-card-in-the-fish-bowl method....
How and Why to Start a Business Book Club
Book clubs have been quite a rage over the last few years. Fueled in part by Oprah and others, the concept of reading a book then gathering with others who have read the same book has become "cool" again.
The reasons people have found them valuable...
WHAT IS THE BEST ENTITY?
It's probably the most frequently-asked question that we hear from entrepreneurs, both experienced and those just getting their feet wet. So, we've put together this report to help you make that selection. Hopefully this information will allow you...
Work at Home
If you are tired of your present job, laid off, want to spend more time with family, and want to be your own boss, it is possible to work at home. Home jobs can include finance relates jobs such as bookkeeping, writing jobs such as copywriting,...
You Must Build A Customer List
If you run (or plan to run) an online business, it’s especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traffic, you’re only location is cyberspace.
...
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10 Eye Popping, Jaw Dropping Ad Copy Secrets
Copyright 2005 Richard Meredith
1. Use a hand written letter on your ad copy instead of text.
Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you on your a copy.
People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
3. Show before and after photos for your products on your web page copy.
Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy.
This will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus.
People will feel they're getting a good deal and it will increase the value of your product.
6. Hire a famous person to endorse your product or service.
Make sure the person is well known to your target audience. Include their picture and statements on your ad
copy.
7. Include your own picture on your ad copy.
This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity.
This will show them you really care about the people. They may just buy your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions in your ad copy.
The questions should remind them of their problem and make them think about what will happen if they don't purchase your
product.
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards.
The longer you can keep someone reading your copy the greater chance of them purchasing.
Richard Meredith is the author of the critically acclaimed ebook "The BLACK BOOK of Online Business"- the must-have source book for anyone doing business online... or even THINKING about it!
http://www.straight-talkmarketing.com
You can reprint this article as long as this by-line is intact.
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