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Book Review of "Articles That Sell"
"Articles that Sell" by Bonnie Jo Davis Published by: Davis Virtual Assistance Genre: Business/Marketing Description: Ingenious How can you effectively and inexpensively promote your business on the Internet? But, all you have...
Can You Really Make A Fortune Off Of Reprint Rights?
Visit Ebay or any of ten thousand other websites and you'll see people offering reprint rights everywhere. They all tell you that with their great reprint rights you'll be in business instantly with "your own product" and that you get to keep...
Failing Forward Successfully
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: info@DebbieAllen.com Failing Forward Successfully ...
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business Success
Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort. I...
The super brand Marlboro
The Marlboro cigarettes story began in 1847 and was marketed mainly to women in London. This marketing strategy did not go over so well. In the 1920's, Marlboro cigarettes were then introduced to the American market as the cheap Cigarette of choice...
 
A Uniting Culture for the New Multicultural Workplace

Never has it been more important in your organization to have a common language, and never has it been more elusive.

Today’s office typically contains individuals from many different cultures, not just within the US, but from all over the world. People with different customs, beliefs, ways of thinking and different first-languages come together to work together, and the result can be confusion and misunderstanding.

“We need a common language,” a manager from a state education agency told me the other day on the phone. She was inquiring about an Emotional Intelligence program, correctly thinking it might be the “new common language” for their agency. The old one, she said, something about “Steps” had worn itself out.

It is not easy understanding people from different cultures. It’s not easy understand even on person! In the case of different cultures, we bring with us assumptions, stereotypes and generalizations which can get in the way of commonality.

Most of the time the technical vocabulary is understood, but other parts of communication are missed. Up to 90% of any communication is nonverbal, and gestures, postures, and expressions vary widely from one culture to another, as does intonation and phrasing.

It’s easy to misunderstand another cultures expression of respect or warmth. When you meet someone new, the other person may be expecting a slight nod of the head, a quick handshake, a bow or a hug with a kiss on both cheeks. How are you to know?

I was working with a manager the other day who had a problem within the ranks. One of the employees was harassing some women, not all of them, or so the women were reporting, and it wasn’t clear what was going on. When the manager called the employee in and got to the root of the problem, it turned out he assumed that women in marketing would not “mind,” while the


women in the other fields would. Where he got that idea wasn’t clear, but people have their ideas.

We could substitute –

·Men don’t mind
·Asian Americans don’t mind
·Short people don’t mind
·Presbyterians don’t mind
·People who haven’t finished college don’t mind
·Southerners don’t mind
·Rich people don’t mind
·Irish people don’t mind
·Hearing-impaired people don’t mind

Generalities like this simply don’t work.

In “Beyond Race and Gender,” author R. Roosevelt Thomas defines managing diversity as “a comprehensive managerial process for developing an environment that works for all employees.”

And “all” employees are individuals, so there you have it.

There remains the need for a common language, and given the extreme diversity these days, Emotional Intelligence is an excellent tool. I have trained coaches from all over the world in EQ, and the concepts are understood by all. In fact there’s interest in EQ all over the world.

Emotional Intelligence competencies include flexibility, intuition (good for reading nonverbal communication), resilience, interpersonal skills, communication and empathy. They are based on understanding one’s own emotions and those of others, and managing your own and those of others for the best outcome. People from all cultures have the same emotions and want to be treated with respect. Emotional Intelligence can bring the common language and culture that is missing.

About the Author

©Susan Dunn, MA, Emotional Intelligence Coach, http://www.susandunn.cc . I coach individuals in emotional intelligence, and offer EQ programs and cultures for businesses. Internet courses and ebooks available ( http://www.webstrategies.cc/ebooklibrary.html ) for a total program of personal and professional development. Mailto:sdunn@susandunn.cc for FREE ezine.

 

Book marketing and book promotion advice from John Kremer, author ...
Promoting Your Books: Book marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers ...
www.bookmarket.com
 
John Kremer's Book Marketing Tip of the Week
Archives of the weekly Book Marketing Tips of the Week and Internet Marketing Tips of the Week. Learn how to sell more books, tapes, and other products.
www.bookmarket.com
 
Bookmarketing Limited
and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ...
www.bookmarketing.co.uk
 
Book Marketing Works
Book Marketing Maps - an electronic directory of special-sales buyers, customized to your particular title.
www.bookmarketingworks.com
 
Book Marketing Services, India
A specialist marketing consultants group, started in 1987 offering package of marketing and sale promotion services in the Indian market to publishers of ...
www.bookmarketing.org
 
Sensible Solutions: Book marketing for happily published authors ...
Sensible Solutions: Book marketing for happily published authors & publishers.
www.happilypublished.com
 
Book Marketing Profits
Smart Book Marketing. How to market your book or information product cost effectively through trade shows, mail order, the internet, premiums, book reviews, ...
www.bookmarketingprofits.com
 
Promote a Book - How to market your book online
Self Publishing How-To | Print on Demand Publishing | Offset Press Publishing | Getting Published | Book Marketing | E-mail Morris.
www.fonerbooks.com
 
Self Publishing Book Help. Book Promotion and Book Marketing Tips ...
How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ...
www.inktreemarketing.com
 
Writing-and-Speaking - Book-Marketing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
Book Marketing - High Quality Books & Gifts
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts.
www.bookmarketing.com.au
 
Amazon.com: Complete Guide to Book Marketing: Books: David Cole
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole.
www.amazon.com
 
Amazon.com: A Simple Guide to Marketing Your Book: What an Author ...
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ...
www.amazon.com
 
Sand Hill Book Marketing
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations.
www.sandhillbooks.com
 
The independent bookstore on the web!
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ...
www.bbotw.com
 
Author Resources: Book Marketing
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ...
www.authorhouse.com
 
Substance Books Inc. - Online Book Publicity, Marketing & Book ...
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ...
www.substancebooks.com
 
Publicity / Book Marketing / Bookstore / Ebooks
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore.
www.virtualwordpublishing.com
 
Mega Book Marketing
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ...
www.megabookmarketing.com
 
Book Marketing Plan: Launch Your New Book Profitably and Confidently
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ...
www.yudkin.com
 
 

 
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