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How to Really Benefit from Associations (Part 2 of 3-Part Series)
This is Part II in a 3-part series. For your convenience, the entire series is online here: · Part I: “How to Develop Industry Contacts” http://movingaheadcommunications.com/associations1.html · Part II: “Tips For Improved Networking in...
Is a Small Business Web Site a Wise Investment?
One of the greatest pitfalls in e-commerce is Field of Dreams thinking, the notion that all one has to do is “build it (a web site) and they will come.” “I can’t think of anything further from the truth,” Ron Scott, a Riverside, California web...
My First Month Online
Before I start, I want to say that you can use this information however you would like. If you want to start your online business the same way I have, that is great, if you do not, that is fine too. All the links will be provided if you wish to do...
Secrets of Donald Trump Revealed!
If you're like most of the television-watching public, you're hooked on Season #2 of "The Apprentice" and the flamboyant entrepreneur in the "starring role."
Love him or hate him, you can't deny that Donald Trump is one of the world's most...
Ten Ways Your Chamber of Commerce Can Help Your Crafts Business Grow
Joining your area's Chamber of Commerce can be a smart move for your jewelry or craft business. Because businesses that participate in this group promote each other and work together, your own business can grow and prosper quickly. Here are just a...
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Chasing New Business?
As well you should. New business is what makes the world go round. Your business relies on new business to survive. To get new business you must constantly change your marketing efforts. But what about old business? Have you made a business crippling mistake? Have you forgotten your previous customers while looking for new ones?
There are many ways to advertise your business. What kind of response do you get from e-zines, safelists, startpages, etc? Email is a great way to advertise your business, you can email so many people its hard to not get a response. E-zines are nice, better response cause you can target your promotion a little more than normal email. Start pages are good for Alexa ratings, but not much more. What kind of response do you really see though? 0.2%, 0.5%, 1%, 2%? If you get even 1% response you are the most fantastic copy writer and have the best product in the world. For the rest of us we are ecstatic when we get a 0.2% response or any at all.
Well what about the people that do buy from you? Do you even email them anymore? After you send your thank you for purchasing whatever they purchased from you, do you ever email them again? Well you should.
Lets take one person as an example. He/she buys an ebook about making minisites from you for $19.95. What can we tell about this person from their purchase?
Well if they want to make mini web sites, they must have a webhost. Maybe your an affiliate for a webhosting company. Maybe they need products to sell on their minisite. Maybe they need an ebook about copywriting for their new minisites. Whatever else they need, they will buy it from somebody. They have already bought from you once, why not buy from you again?
When you make sales, make sure you have other products available to make the one they bought perform better or easier to use. If you sell one product to 100 people, then you sold a second product (that made the first product easier to use) to 50 of those people, you just sold 50% more products. You also just made 50% more profit, and didn't spend any more on advertising as you did before.
The point is, don't forget your previous customers. You will make more sales on a monthly basis with 1-2 simple emails to your previous customer base, and will significantly build your current business. Your previous customers trust you, like you, have money, and will buy from you again.
What the heck, let's all make a million.
Aaron Snider
Support@something-big.com
http://www.thecustomermanager.com
Aaron wrote the Customer Manager Program
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