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6 Tips To Create Effective Solo Ad That Pulls Results
How many times have you... heard that running solo ads in ezines is the most effective way to advertise? Every single marketer swears that solo ads can bring you big profits.
Well, I've been placing solo ads in various marketing ezines for 5...
Booking a Short Term Loan
Where would business be today without debt? It may sound a bit
ridiculous, considering almost every business in the world is
most interested in making money, but without debt they probably
would not be in business at all. The plain and...
Guaranteed Ways to Build Up Your Ezine List
Here are tips gleaned from roughly 5 years spent building up an ezine list. I've also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www.absolutewrite.com
1. Free...
Hooked On Books? Write A Book Review For Your Target Audience
If you are burned out with writing how-to articles to promote your business then consider writing a book review. I recommend you write a review about a book you enjoyed that is related to your products or services. Your...
How to Really Benefit from Associations (Part 1 of 3-Part Series)
Looking for new leads, new contacts, new business opportunities? Do what nine out of 10 adults do, according to a recent article by the American Society of Association Executives. Join an Association. Choose from over 130,000 associations in...
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Firing Underperforming Employees in Your Small Business
Here are a few tips on how to hand out pink slips when it comes time to terminate an employee.
As a small business owner with employees, you will likely find it necessary one day to terminate an underperforming employee – if you haven’t already. In an ideal world, that wouldn’t be so. We would hire the right people from the start, and then train and motivate them to do the job.
But, that’s not realistic. In the audio book, “Sound Advice on Small Business,” entrepreneur Jim Schell says, “The world and the people who inhabit it fall something short of perfect, and thus firing is a necessary evil of having employees.”
For some small business owners, taking this unfortunate step is stressful. It might be tempting to delay the action. Schell says don’t. “Once you’ve made the decision, get on with it,” he says. “Procrastination is painful for both parties.”
Before calling the employee into your office, prepare
yourself mentally. “Remember that the underperforming employee is dragging down the rest of the team,” says Schell. “Good employees are being penalized.”
Finally, Schell suggests doing the dirty deed on Fridays. “Give both parties the weekend to recover,” he says. “And remember, it’s a heck of a lot harder on whoever’s on the other side of the desk.”
Jim Schell, co-author of “Small Business for Dummies,” offers advice to entrepreneurs on managing a small business in the free audio newsletter from What’s Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92.
Richard Cunningham is a principal of What’s Working in Biz, http://www.whatsworking.biz, the audio marketing firm bringing voice to the insights of business experts through audio books, newsletters, and magazines.
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