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Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a...
Don't Wait to Start Your Marketing Strategy
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest. I have used one...
Jump Start Your Sales In 10 Quick Steps
1. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.
2. Out source part of your workload. You'll save on most employee costs. You could...
The 11 Best Money Saving Ideas of All Time - Part 4
At any time in history, no matter what the current state of the economy, no matter what the current trends, no matter what the unemployment rate is or where interest rates lurk, some money-saving ideas stay true.
Some of you may have heard...
The super brand Marlboro
The Marlboro cigarettes story began in 1847 and was marketed mainly to women in London. This marketing strategy did not go over so well. In the 1920's, Marlboro cigarettes were then introduced to the American market as the cheap Cigarette of choice...
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Firing Underperforming Employees in Your Small Business
Here are a few tips on how to hand out pink slips when it comes time to terminate an employee.
As a small business owner with employees, you will likely find it necessary one day to terminate an underperforming employee – if you haven’t already. In an ideal world, that wouldn’t be so. We would hire the right people from the start, and then train and motivate them to do the job.
But, that’s not realistic. In the audio book, “Sound Advice on Small Business,” entrepreneur Jim Schell says, “The world and the people who inhabit it fall something short of perfect, and thus firing is a necessary evil of having employees.”
For some small business owners, taking this unfortunate step is stressful. It might be tempting to delay the action. Schell says don’t. “Once you’ve made the decision, get on with it,” he says. “Procrastination is painful for both parties.”
Before calling the employee into your office, prepare
yourself mentally. “Remember that the underperforming employee is dragging down the rest of the team,” says Schell. “Good employees are being penalized.”
Finally, Schell suggests doing the dirty deed on Fridays. “Give both parties the weekend to recover,” he says. “And remember, it’s a heck of a lot harder on whoever’s on the other side of the desk.”
Jim Schell, co-author of “Small Business for Dummies,” offers advice to entrepreneurs on managing a small business in the free audio newsletter from What’s Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92.
Richard Cunningham is a principal of What’s Working in Biz, http://www.whatsworking.biz, the audio marketing firm bringing voice to the insights of business experts through audio books, newsletters, and magazines.
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Book Marketing Plan: Launch Your New Book Profitably and Confidently |
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ... |
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