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3 Steps To Turning "OK" Sales Into Unbelieveable Results!
Have you noticed that 90% of "How To" information about creating and marketing your own information-based products online is basic beginner stuff? Yet, every week we hear from those looking for help taking their business to the next level. ...
Aircraft industry databases... books or websites?
The pace of change has been breathtaking. "Aero Index" started 11 years ago as a reference book and quickly established itself as a standard work of reference for the aircraft, airline, avionics and MRO maintenance repair and overhaul...
Is Your Business Idea Feasible?
Is Your Business Idea Feasible? By Darrin F. Coe, MA 10/26/04 So you have a love for business, have a talent or skill you’re passionate about, and believe you’ve come up with a great business idea? Before you push forward you should consider doing...
Marketing Your Product as Everything, Often Does Nothing
Marketing Your Product as Everything, Often Does Nothing By Matthew Yubas A common marketing mistake I see over and over is trying to sell a product as a multi-purpose solution. A product that can do many different tasks usually doesn’t do any one...
Why Some Experts Are Completely Wrong About Linking...
Why Some Experts Are Completely Wrong About Linking And How You Can Get Your Website Marketing Back on Track! (Free Software Included) If you have read some information about reciprocal linking and other linking tactics in order to better...
 
How to use Pay-Per-Click Ads-without ruin yourself.


Pay Per Click Ads may seem to be a very expensive way of selling
your products. But if it's done the right way, it can be a money
making machine on auto-pilot.

Let's say that you have bought one of the many ebooks with
reprint rights that you can find online. Then you use the tools
that you receive with the ebook to set up your own web page on
your own domain. It's very easy and often done in just one hour
or two.

After your sales page is online and you have checked that
everything is working fine, you should go to Overture and open an
account. Then you start to make your keyword list. For that you
can use Overture's own keyword tool. It's quite good because you
can see how many times each keyword have been searched for the
previous month. That gives you a clue of how popular the keyword
is, and it predicts how many clicks you can get for that keyword.

When you search for keywords you should first look at your sales
page, for words that are relevant for the product that you are
promoting. Write all the words down or save them in a txt file.
You can also put in spelling mistakes in these keywords. There
are always a lot of searches with spelling mistakes. And these
keywords have often no bids. This site offer a tool to find
spelling mistakes.
http://www.seochat.com/seo-tools/keyword-typo-generator/

Now it's time to put all the words into Overture's keyword tool.
If you use the tools that are available when signing up for an
account, you should be able to see how high the bids are for each
keyword.

The words that have the highest number of searches are most
likely to have the highest bids, too. I have seen keywords that
have bids for $40 and even higher for each click. What you want
to find are the keywords that have high searches and low bids.
If you are lucky you can find words that have no bids on them
yet. Then you have the opportunity to have your ad on the first
position for only $0,10 per click. This is the lowest bid on
Overture. The minimum bid per click can vary among the company's
that offer pay per click ads.

By the way, that amount is what you should bid on all your
keywords. Try to find as many keywords


as possible. It's better
to have 5000 keywords that you have low bids on, than to have a
few keywords with higher bids. That way, you will have a better
chance to earn money.

Remember that you get 1000 visitors for $100 if you bid only
$0,10 per click. So, if you are selling a product that costs $25,
and you sell around one unit per 100 visitors, you will have
earned $250 after getting 1000 visitors to your website. You
will have earned $250 for every $100 spent on your keyword ad
campaign.

You should also think about saving money when you write your ad.
Don't try to lure people into click your ad by writing about free
offers or any hype of that kind. You might get a lot of visitors
that way, but they will leave your site when they see that they
have to pay for your product. They are only using up your money
without helping you to make a single sale.

Instead you should write exactly what you are offering, and what
price you are asking for the product. That way you are getting
targeted visitors that know they have to pay the price you set
in the ad in order to get the product you are offering. To top
it off, you can offer them a test drive. If it's an ebook you can
put one chapter of it onto a auto responder in 5-7 emails. Then
send the messages once a day to the people that sign up for the
test drive.

Now you can sit back and see what results you get. Let the ad go
for a month and see how many clicks it takes before anyone buys
from you. If it's not bringing back enough money, you should try
to figure out what's wrong. Is it the ad or is it your web page?
Anyway, try to fix it and let the ad go for another month. When
you have a reasonable return of investment(ROI), it's time to let
the ad continue its run, without any more work on your part. Now,
your ad is running on auto pilot. Just remember to check it once
a month to see if the ROI is dropping. If it's not bringing in
enough money, you can then find another product, and do the same
thing all over again.

About the Author

Torgeir Sunnarvik is the owner and webmaster of
www.everypleasures.com.The site offer free ebooks,ebooks with reprint rights and marketing articles.

 

Book marketing and book promotion advice from John Kremer, author ...
Promoting Your Books: Book marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers ...
www.bookmarket.com
 
John Kremer's Book Marketing Tip of the Week
Archives of the weekly Book Marketing Tips of the Week and Internet Marketing Tips of the Week. Learn how to sell more books, tapes, and other products.
www.bookmarket.com
 
Bookmarketing Limited
and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ...
www.bookmarketing.co.uk
 
Book Marketing Works
Book Marketing Maps - an electronic directory of special-sales buyers, customized to your particular title.
www.bookmarketingworks.com
 
Book Marketing Services, India
A specialist marketing consultants group, started in 1987 offering package of marketing and sale promotion services in the Indian market to publishers of ...
www.bookmarketing.org
 
Sensible Solutions: Book marketing for happily published authors ...
Sensible Solutions: Book marketing for happily published authors & publishers.
www.happilypublished.com
 
Book Marketing Profits
Smart Book Marketing. How to market your book or information product cost effectively through trade shows, mail order, the internet, premiums, book reviews, ...
www.bookmarketingprofits.com
 
Promote a Book - How to market your book online
Self Publishing How-To | Print on Demand Publishing | Offset Press Publishing | Getting Published | Book Marketing | E-mail Morris.
www.fonerbooks.com
 
Self Publishing Book Help. Book Promotion and Book Marketing Tips ...
How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ...
www.inktreemarketing.com
 
Writing-and-Speaking - Book-Marketing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
Book Marketing - High Quality Books & Gifts
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts.
www.bookmarketing.com.au
 
Amazon.com: Complete Guide to Book Marketing: Books: David Cole
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole.
www.amazon.com
 
Amazon.com: A Simple Guide to Marketing Your Book: What an Author ...
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ...
www.amazon.com
 
Sand Hill Book Marketing
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations.
www.sandhillbooks.com
 
The independent bookstore on the web!
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ...
www.bbotw.com
 
Author Resources: Book Marketing
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ...
www.authorhouse.com
 
Substance Books Inc. - Online Book Publicity, Marketing & Book ...
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ...
www.substancebooks.com
 
Publicity / Book Marketing / Bookstore / Ebooks
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore.
www.virtualwordpublishing.com
 
Mega Book Marketing
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ...
www.megabookmarketing.com
 
Book Marketing Plan: Launch Your New Book Profitably and Confidently
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ...
www.yudkin.com
 
 

 
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