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New Years Resolutions And Branding

Publishing Guidelines:
Permission to reprint the following article, at no charge, is granted under the following conditions.

Content may not be altered, changed, or edited without author's permission.
The byline must remain in tact and as written.
The Dabbling Mum web address must be a clickable link in any online publication.
A courtesy copy for author's records would be appreciated.
The author, Alyice Edrich, retains copyrights to all articles.
* This article may also be read on radio shows as long as the author and website are given credit.
(i.e. This was brought to you by Alyice Edrich, Editor of The Dabbling Mum.com,
a Christian online magazine for BUSY Parents.)
NOT ALLOWED:
We do not allow our articles or interviews to be used in any form of compilation, such as a book, e-book, e-course, course, CD-ROM, audio-cassette, lecture, report, etc. without proper monetary compensation to author.

------

New Year's Resolutions
By Alyice Edrich
Copyright, 2005

Happy NEW YEAR!!!!! I hope you rang in the New Year with your loved ones and I pray that you had a wonderful time doing it.

As the New Year approaches, how do you plan to take your business to new heights? Will you cut out unproductive products, services, and marketing tactics? Will you finally have set hours? Will you advertise more and where? Will you hire extra help so you can concentrate on more important tasks?

What ever your goals are, make sure you take a week (maybe even a month) to contemplate the direction of your new business, do a little research, determine


where you’ve been and where you want to go, and then actually write down a new business plan.

If you haven’t already done so, it’s also a good time to carve out a brand for your business.
What does your business promise its customers?
What one thing can your customers be sure to receive when they come to your business?
What makes your business stand out from your competitors?
What do you offer that is different and/or unique?
How can you capitalize on that?
Once you’ve determined your brand, it’s time to revamp your marketing materials to convey your brand. After all, your brand is your business identity.

To help you gain a little focus on determining your brand, think about these great companies:
Nike®…What is Nike about? How can you identity shoes and/or products that belong to Nike?

Coca-Cola®…How does it differentiate itself from Pepsi? Why is the color red always used?

Microsoft® Word…Other than being the uniform software program for PC’s what makes this the better writing program? What has Microsoft® done to build name recognition?

Amazon®…Why is it the largest online bookstore? What makes Amazon better when buying books online?
As you contemplate these questions, you’ll be better prepared to help develop a brand for your company.


About the Author

Alyice Edrich is the author of several work-from-home e-books, including one that allows parents to earn $50 in two hours without joining an MLM or home party business. She is also the editor of The Dabbling Mum.com– a national publication for BUSY parents (http://thedabblingmum.com).

 

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Author Resources: Book Marketing
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Book Marketing Plan: Launch Your New Book Profitably and Confidently
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  • how to succeed and never fail

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  • how to win the marketing war capture your prospects mind

  • how to write about yourself

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  • how to write more powerful brochures leaflets and catalogs

  • how to write your own profitable ebook

  • how why should i let others syndicate my rss feeds

  • how will your visitors remember you and your business brand yourself from the crowd

  • how you can finally make instant profits and leave the scams behind at last

  • hunters and gatherers are you serving both their needs

  • ideal marketing methods for home based businesses

  • ideas are free a book summary

  • identifying your niche

  • imitation the smartest form of flattery

  • improve your business rq for improved profits

  • improve your emails deliverability

  • im out of ideas now what

  • increase your page rank through seo

  • increasing site revenue forget the gizmos

  • index

  • indie artist management economic realities insightful strategies

  • innovation makes leaders

  • integrity is the best tool to get what you want

  • interactive charts are reinventing visual data

  • interactive mapping brings information to life

  • internet marketing in a room full of naked men

  • internet marketing strategies

  • internet marketing vs forex currency trading

  • internet millionaire mindset is your brain sabotaging your marketing success

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