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Informative Articles

5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now!
Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich! It's true. Not many people actually 'get it'. Information marketing has much in common with the 'old school' mail order...
Creating Your Internet Marketing Plan
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business...
Improve Your Business "RQ" for Improved Profits
How's Your Company "RQ"? (Reputation Quotient) Phil McCutchen Marketing Manager, VCG, Inc. In light of recent corporate scandals, from Enron and Global Crossing to those of once trustworthy mutual funds, is it any wonder that more people are...
Mail Order: A Great Home Business Idea
While the world continues to go catatonic over the Internet and its endless possibilities, there's another industry quietly going about its business, racking up billions of dollars in profits, year after profitable year after profitable year....
Niche Marketing: Tactics to Use To Make Money With Niche Marketing
Niche marketing has always been a key any success in marketing but lately it has become quite a prominent force in the online marketing world. Many books, manuals, courses, and web sites have been developed that focus on niche marketing. It is...
 
Print on demand books to shake the market

Publishing for beginning or specialist niche authors has always been a major obstacle. One solution, Print on Demand, has been around for a while but the technology is about to get a major boost as a result of commercial pressures in the book selling world.

The world largest online retailer Amazon has recently acquired BookSurge a print on demand specialist. So we have the powerful combination of a leading distributor with the technology and rights for a breakthrough in marketing books.

Print on demand is a method of book distribution whereby single copies of a book can be printed as the title is ordered. This represents considerable economies in that the method eliminated the costs and risks of inventory management and to a large extent the freight cost of the books themselves.

Although we have been hearing about how e-books and readers will replace paper based books for years it seems that consumers still want a tangible book to read and shelve.

Traditional bookselling used a method called sale or return. Retailers received their stock from distributors fro sale, unsold copies were returned to the distributors. This two–way traffic is expensive to maintain and is wasteful of resources. These expenses are built into the retail price of books.

Publishers take a risk with every title they publish. They need to spend considerable effort selecting manuscripts that they estimate have a good chance of success. First time authors and those wishing to


publish into niche markets face a considerable barrier. Publishers can’t justify publishing authors without a track record, authors can’t get recognised until they are published. Print on demand bypasses this hurdle, or at least lowers the bar considerably. The break even print run will be reduced to just a few hundred copies.

From the consumer’s point of view there are considerable benefits in this new system. A much greater choice of books will become available, especially for highly specialised topics.

There will be considerable downward pressure on book prices. Consumers will be able to buy more books.

Titles printed using this method will never go “out of print.”

With every technological change and its flow on economic effects there will be some businesses and groups who will face losses, real or imagined. The remainders trade is probably one section of the book industry which is most under threat, and second hand booksellers may also lose out. Traditional book retailers will need to adapt, but the global market for printed books will probably expand.

But the overall benefits for authors, publishers and consumers are considerable. We live in interesting times.



About the author:

Darby Higgs is editor of Ozarticles, a clearinghouse of reprintable articles with Australian Content. see http://www.ozarticles.com

 

Book marketing and book promotion advice from John Kremer, author ...
Promoting Your Books: Book marketing and book promotion tips for book authors, book publishers, self-publishing authors, POD authors, and e-book publishers ...
www.bookmarket.com
 
John Kremer's Book Marketing Tip of the Week
Archives of the weekly Book Marketing Tips of the Week and Internet Marketing Tips of the Week. Learn how to sell more books, tapes, and other products.
www.bookmarket.com
 
Bookmarketing Limited
and the consumer syndicated surveys adhoc commissions retainers how to subscribe client list expanding the market contact us · Book Marketing Society ...
www.bookmarketing.co.uk
 
Book Marketing Works
Book Marketing Maps - an electronic directory of special-sales buyers, customized to your particular title.
www.bookmarketingworks.com
 
Book Marketing Services, India
A specialist marketing consultants group, started in 1987 offering package of marketing and sale promotion services in the Indian market to publishers of ...
www.bookmarketing.org
 
Sensible Solutions: Book marketing for happily published authors ...
Sensible Solutions: Book marketing for happily published authors & publishers.
www.happilypublished.com
 
Book Marketing Profits
Smart Book Marketing. How to market your book or information product cost effectively through trade shows, mail order, the internet, premiums, book reviews, ...
www.bookmarketingprofits.com
 
Promote a Book - How to market your book online
Self Publishing How-To | Print on Demand Publishing | Offset Press Publishing | Getting Published | Book Marketing | E-mail Morris.
www.fonerbooks.com
 
Self Publishing Book Help. Book Promotion and Book Marketing Tips ...
How to Self Publish, Market and Sell Your Own Book. Self Publishing information, tips, and resources to show you how to sell hundreds of thousands of books ...
www.inktreemarketing.com
 
Writing-and-Speaking - Book-Marketing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
Book Marketing - High Quality Books & Gifts
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts.
www.bookmarketing.com.au
 
Amazon.com: Complete Guide to Book Marketing: Books: David Cole
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole.
www.amazon.com
 
Amazon.com: A Simple Guide to Marketing Your Book: What an Author ...
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ...
www.amazon.com
 
Sand Hill Book Marketing
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations.
www.sandhillbooks.com
 
The independent bookstore on the web!
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ...
www.bbotw.com
 
Author Resources: Book Marketing
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ...
www.authorhouse.com
 
Substance Books Inc. - Online Book Publicity, Marketing & Book ...
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ...
www.substancebooks.com
 
Publicity / Book Marketing / Bookstore / Ebooks
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore.
www.virtualwordpublishing.com
 
Mega Book Marketing
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ...
www.megabookmarketing.com
 
Book Marketing Plan: Launch Your New Book Profitably and Confidently
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ...
www.yudkin.com
 
 

 
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  • it starts with the selection process prevention is the best cure

  • it takes two how to cultivate profitable alliances

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  • i once feared the internet

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