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A Lesson In Email: The Money Is In The List... With The Back-End Sales
Firstly, back-end sales is eMail Marketing at its best, so for this to work you need to already have a list of customers that have bought from you before.
The reason for this is because Back-end sales, are the ultimate way to realize the...
Effective use of your online time
The Internet is increasingly becoming a major time killer for many of us. Involuntarily, we started to spend more time online than we really can afford. Here is how it goes: you were sitting at work, you needed to find some crucial information to...
Failing Forward Successfully
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: info@DebbieAllen.com Failing Forward Successfully ...
Why The Future Will Always Be Digital Products
Everywhere you go on the Internet, you will find some type of "digital
product" on any website. What are "digital products?" Digital products
are any products that you buy and then download to your computer
or print to paper.
The most...
Winning The Hit Exchange Game
"How do I get more traffic to your site?" That's the eternal question. Or to be more precise, "How do I get more targetted traffic to my pages, people who are going to be interested in what I have to offer?"
Afterall, there's no point, or...
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Retailing with Books a Million
For the aspiring author, it is important to be familiar with
potential publishers as well as the distribution channel they
can offer. Eventually, much of the success of your book will
fall on the quality of the publisher and their ability to push
the book through the appropriate distribution channels. I would
recommend contacting a well established publisher that has
plenty of expertise and success in the publishing field. A
seasoned publisher is your best choice if you want your book to
actually make it to stores.
Ride the Coattails of Books a Million
Keep in mind that if your book doesn't ever make it to the
bookshelves nobody will ever have the opportunity to buy it and
read it, meaning you will have to find another job. The best
publishers will make sure your book makes it to the biggest
retail book stores. In addition to the traditional book retail
stores such as Borders and Barnes and Noble, you will definitely
want your book on the shelves of a Books a Million store. If you
haven't heard of Books a Million yet, perhaps it is time that
you do. Books a Million is growing rapidly and is beginning to
compete directly with Borders and Barnes and Noble. Of course it
is obvious you want your book to be featured on the shelves of
Borders and B&N, but Books a Million is the hot new book retailer
right now.
Books a Million was actually founded in 1918, but has since
grown to include more than 200 stores. These stores are found
primarily in the southern and eastern section of the United
States, with locations in 18 states as well as Washington D.C.
Because Books a Million is growing so rapidly, their ability to
introduce your book to new markets will help prolong the shelf
life of your book.
As I have stated before, getting your book sold at the largest
books stores like Borders and Barnes and Noble is very
important, but this is not always possible. These companies are
so large that the competition to fill their shelves is very
intense, so it may be in your best interest to build a
relationship through your publisher with a smaller growing
company like Books a Million. That way you can get
your foot in
the door, begin to make a profit off your book, and as Books a
Million grows so shall your audience.
Double Your Profits with a Book on Tape
In addition to marketing your book through the major brick and
mortar retailers, you might also consider publishing your book
in a different format. Have you ever thought of turning your
book into a book on tape? Making a book on tape helps expand the
potential audience base for your book, thereby increasing your
potential for profits and fortifying your continued existence as
a thriving author.
Of course a book on tape can be sold through the usual
channels, such as Books a Million, but you can also digitalize
your book on tape and strike a deal with Audible.com to sell
your book on tape in digital audio format. Digital audio is a
rapidly growing market thanks to the popularity of mp3 players,
particularly the ubiquitous iPod. Creating a synergistic
relationship with this new technology that has just taken off in
recent years will help reinvent books as we know them, and for
that matter it will also reinvent the book on tape. Now, instead
of buying a book on tape, you can download the book in a digital
audio format and listen to the book wherever you go. The market
demanding this type of book is rapidly growing.
As an author it is important that you are in tune with the
direction the book retail market is taking. You can't afford to
miss the opportunity to build lasting relationships with growing
retailers like Books a Million, nor can you afford to miss the
boat with digital audio and the incremental sales and profits
that are associated with those new markets.
Adam Smith is an internet marketer specializing in
affiliate program management
for 10Xmarketing.com. To
learn more about the book publishing industry or a book note please visit Wikipedia.com
About the author:
None
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