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Top Seven Ways to Price your eBook to Sell

Top Seven Ways to Price your eBook to Sell Judy Cullins ©2005 All Rights Reserved.

Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?

A. The big answer is "it depends."

Here's Seven Tips to Help:

1. Determine your audience's need and demand for your book. If your book solves a particular problem for a preferred audience, it will sell well at any price. When you know your 30-60 second "Tell and Sell," you'll be more likely to know a proper price. (That's the 2-sentence sound bite with book's benefits)

Let's say you have a book "Stop Divorce Now." Your tell and sell includes "Helps the nearly divorced audience, both men and women." That audience gives your book a slant, and makes it more valuable. In the "Tell and Sell" you must also include the benefits your book brings its audience. The top benefit of this book is that it stops divorce now.

No matter the number of pages, anywhere from 15-99, this kind of book will bring a healthy price. Maybe $39.95, maybe more. When you change the name to eCourse instead of eBook, the price can go even higher.

2. Sell to your "wants it short, easy, and cheap to yield big profits audience. You can charge more than some general information book aimed at a general audience.

The 8 and 1/2 by 11" seventy-five-page book "Write Your eBook or Other Short Book--Fast!" loaded with how to's and which specific steps to do first, along with hundreds of Web and email resources is well worth the list price of $24.95.

If someone wants to write and publish a book, this price tag is small for what it gives and the speed one can finish a short book to start making money within 60 days.

3. Know that eBooks bring as big a price as print books. Don't under price yours. Assign it the highest price


you feel your audience can afford. If you don't sell many (remember to sell many you need to promote your books Online and on Web sites) try a lower price. Always start with the higher price.

4. Rethink your title to sell more books. Make it short and compelling, but be sure to make it clear. Three-six words will sell better than a really long title, although there are exceptions.

One eBook "The Fast and Cheap Way to Explode your Targeted Web Traffic" sells better than "How to Market your Book on the Internet" because the title includes benefits.

5. Know that "how-to" books bring a larger price than a fictional story.

6. Price your personal growth and health books lower than the specific how-to books. Shorter eBooks such as 10-30 pages will easily go for $7.95 to $12.95. Longer ones can go for $15.95-$19.95. This audience is huge, but your book has far more competition in this group. Think Chicken Soup for the Soul series, selling over 70 million.

7. Promote your eBook Online to catch the online business people. Reach 1000's, even hundreds of thousands each day you submit a related article. They want all kinds of books and they actively look for them on the Net. Learn how to sell more books by learning this kind of promotion.

Apply these tips to your print books too. You can make 1/4 to 1/2 your income from book sales if the price is right.

About the author:

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, The Boo

 

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  • index

  • indie artist management economic realities insightful strategies

  • innovation makes leaders

  • integrity is the best tool to get what you want

  • interactive charts are reinventing visual data

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  • internet marketing in a room full of naked men

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  • interview with michael murray autoresponder basics

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  • it starts with the selection process prevention is the best cure

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  • know these five audiences to write a top selling book

  • know this before you start your home business

  • know your audience before you write your book or web site part 1

  • k e y s to your new life

  • leadership lessons learned the hard way part i

  • leadership lessons learned the hard way part ii

  • leading ecommerce consultant admits you should only listen to one real expert and its not him

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  • packaging maketh the person

  • paris hilton your online marketing fails because you market as if you were ms hilton

  • part 1 of 5 how pipe dreams can become realities

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  • part 5 of 5 how pipe dreams can become realities

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  • reach web site goals by understanding the customer decision making process part 1 of 2

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  • seminars prepare to meet your mentor

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  • service marketers hows your packaging

  • seven preparations for writing a business plan

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  • ten ways to manage a rapidly growing business

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  • ten ways your chamber of commerce can help your crafts business grow

  • there is not enough gold or paper money in this world to buy this spiritual truth

  • the 10 step resume critique

  • the 10 success basics for your online business

  • the 11 best money saving ideas of all time part 1

  • the 11 best money saving ideas of all time part 3

  • the 11 best money saving ideas of all time part 4

  • the 13 hidden treasures of internet marketing

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  • the affiliate model how to make money as an affiliate

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  • the big picture 5 questions that can boost your business

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  • the entrepreneurs text book multiple streams of income

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  • the key to success choose the right partner

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  • the most targeted traffic youll ever get part 2

  • the need for professional business plans

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  • the top 6 website sins

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  • three action igniting tips to become a predator against working for your offline job

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  • top 10 reasons to become an affiliate marketer

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  • top 7 small business resources for 2005

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  • top 7 ways to succeed in the business of speaking

  • top nine essential hot selling points to pre market your book for big sales

  • top seven reasons to write an ebook

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  • top ten online choices to get clients to choose you again and again part 1

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  • top ten tips when business is slow

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  • top three reasons for why your product is not selling

  • top tips for generating killer work at home articles

  • to have your own product or not to have your own product that is the question

  • trade writing for cash

  • traits of a work at home online entrepreneur

  • transform your hobbies into money

  • true success in wood and water

  • tuesdays were bad now theyre up 122

  • turning keyboarding skills into cash

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  • types of websites to set up

  • understanding what reciprocal linking means

  • use collaborative approach and get leveraged earnings

  • use the government programs we already have

  • using forums to promote your business

  • using repackaging to go big with your online biz

  • using resell rights to get traffic and subscribers

  • using the popularity of celebrities and currrent events to promote your business

  • using your personal website to clinch that job

  • vc secrets what the business plan books dont tell you

  • vc secrets what the business plan books don t tell you

  • viral marketing

  • viral marketingis your website infected

  • viral marketing revisited

  • want to work from home ever given a thought to telecommuting

  • website magic how to compact ten online seminars into one free e book

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  • web measurement what you dont know would make a great book

  • web strategy and powerful persuasive writing

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  • what does faith have to do with marketing

  • what does it take to make money online

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  • what is affiliate marketing

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  • what is data visualization

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  • what is your excuse for failing

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  • what i would include in a coaching book

  • what makes ebook marketing so promising

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  • what sells on the internet

  • what the buddha says about coaches

  • what the internet marketing gurus are doing that you are not

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