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Feasiblity Report on catfish Production (part 2)
FINANCIAL PROJECTIONS The money expected, depends on the turnout of the farm. As a rule however the profit rate is about 75 – 80%. Fishes are sold in weights (KG) and not in numbers. Loss or non-loss or gains in weight in turnouts will either...
Good News About Your Online Business
If you have ever wondered if an online business is right for you, or you've tried a "program" and been disappointed with the results, I have VERY good news for you today.
Despite all the confusing jargon you read, and despite all the inflated...
How to Walk the Floor and Talk to Customers
This may seem a strange topic to introduce. Yet, it is the most under-used skill by many retail managers, but one of the most important roles in their supervision.
1. You Are the Maitre of Your Business
Your role is take that of a maitre...
WHAT IS THE BEST ENTITY?
It's probably the most frequently-asked question that we hear from entrepreneurs, both experienced and those just getting their feet wet. So, we've put together this report to help you make that selection. Hopefully this information will allow you...
Why Testimonials are Number One in Selling your Book or Service
Why Testimonials are Number One in Selling your Book or Service
Even if your book or service is excellent, they won't sell well
unless you give your potential customers a reason to buy.
Testimonials work harder than other promotional...
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Writing a Book's Marketing Plan for Maximum Profit
Much has been written about book proposals. But less has been written about book marketing plans. This is wrong!
What happens after your book is published has a great deal to do with whether you become published and profitable… or just published.
A book proposal is a direct-marketing document intended to persuade publishers to edit, print and distribute your book. It’s a sales piece intended to communicate the inevitability of your book’s success.
Your book’s marketing plan, however, is intended for an audience of one – You! It’s not intended for your publisher. Rather, it’s intended to identify the revenue streams that you will develop after your book is published.
Your marketing plan should describe profits you will earn above and beyond royalties from sales of your book. It should describe in detail your market and the steps you will take to earn this income.
The reason to prepare your marketing plan now, before you sign a publishing contract or write your book, is that the success of your marketing plan depends on the way your book publishing contract is negotiated.
Coaching and consulting
Let’s assume, for example, that you plan to use your book as a way of enhancing your visibility and credibility among your target market. At the simplest level, you will want to include your web site address at several points in the book. Knowing this goal, you can insist that the publisher agrees in writing to include your web site address in specific locations in your book.
Remember: promises don’t make it! Let’s take the worst case scenario. You and your acquisition editor agree that you can include five mentions of your web site address in the book. However, as often occurs, the acquisition editor, after signing the contract, fades out of the picture.
The new development editor then informs you that author’s URL’s can only appear in one place, in the author biography hidden toward the rear of the book. When this happens, what happens to your coaching and consulting
plans?
Likewise, you may have planned to buy books in case lot quantities for resale and/or distribution to your prospects and clients. Understanding this before you sign the contract, you can include the right to purchase books for resale at trade discounts in your contract, ensuring your ‘book pipeline’ won’t get turned off.
If you know you want to offer telephone coaching at $75.00 a call, for example, you can negotiate written permission to promote this service within the body of your book.
Remember: promises are written on air. Only written agreements count!
Other back-end profit opportunities based on your book’s title include:
•Articles, columns, newsletters
•Yearly updates
•Special Reports
•Teleclasses and seminars
•Speaking and training
•Audio/video recordings
•Choosing a web site address based on your book’s title
•Free downloads of sample chapters from your web site
•Fee-based web site services
The possibilities are endless, but nothing can happen if, after signing the contract, the publisher limits your ability to promote your business and your website in your book.
Thus, it’s imperative that you start by preparing a marketing plan that analyzes post-publication profit opportunities and describes the steps needed to make them happen. Only then are you in a position to decide if the publisher’s ‘boilerplate’ contract meets your needs.
The stronger your book proposal and the more experienced your agent, the more likely you’ll get what you want (need) in your contract.
Jay Conrad Levinson says the first volume of his Guerrilla Marketing series earned him thirty million dollars. But only about $35,000 came from the book itself. All the rest came from back-end profits.
That’s how important this issue is!
ABOUT THE AUTHOR
Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. Learn about Writing Magic: 8 Steps to Becoming Published and Profitable here: www.publishedandprofitable.com
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| Book marketing and book promotion advice from John Kremer, author ... |
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| A specialist marketing consultants group, started in 1987 offering package of marketing and sale promotion services in the Indian market to publishers of ... |
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| Writing-and-Speaking - Book-Marketing Ezine Articles |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
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| Book Marketing - High Quality Books & Gifts |
| Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts. |
| www.bookmarketing.com.au |
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| Amazon.com: Complete Guide to Book Marketing: Books: David Cole |
| Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole. |
| www.amazon.com |
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| Amazon.com: A Simple Guide to Marketing Your Book: What an Author ... |
| This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ... |
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| Sand Hill Book Marketing |
| Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations. |
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| The independent bookstore on the web! |
| Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ... |
| www.bbotw.com |
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| Author Resources: Book Marketing |
| Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ... |
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| Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ... |
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| Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore. |
| www.virtualwordpublishing.com |
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| Mega Book Marketing |
| Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ... |
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| Book Marketing Plan: Launch Your New Book Profitably and Confidently |
| Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ... |
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