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Informative Articles

Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear. ...
Creating Your Advisory Board
Just like everyone else, once upon a time - luckily well before having started my own gig - I too asked the question: “Why do I need advisors at all? I know what to do.” Then a mentor of mine asked me, “Tom if you know what to do, how to do it and...
Get Organised for Christmas... NOW!
Hasn't time flown? Only six weeks to Christmas! Now you may think that you're too busy to even contemplate that far ahead, however if you don't get your act together and prepare well in advance, instead of enjoying that time you could end up...
How to Grow Your Ezine Subscriber List
Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop. When...
THE BOOKLET JOURNEY
Way back in 1991, when my organizing business was already 8 years old, I spotted an offer for a free copy of a booklet called "117 Ideas For Better Business Presentations" . Well, because I do business presentations, and because the price was right,...
 
Wrong Product? or Wrong Marketing? You Decide.

Many new business owners feel overwhelmed about what product to sell. Once they finally choose a product they start to notice every Tom, Dick, and Harry trying to sell the same exact product. Is the market over saturated? Probably not considering hundreds of thousands of different people from all walks of life log on to the internet for their first time everyday. Most of them never knew the http://www.x10.com whole home surveillance camera ever existed anyway until they closed their browser window at the end of a surfing session to find the ever so popular affiliate pop behind window . X10 did not necessarily have a product everybody on the planet needed but it did offer a huge piece of mind by having the new camera owners house looked over and even recorded if they wanted to for $79.99

The X10 marketing team didn’t stop at just a simple pop behind they used many creative techniques for selling these tiny cameras. The team developed contests every month that would let people enter for a chance to win a $500 gift certificate. All they had to do was submit an idea for how they use the companies products related to the theme of the contest and then email friends and family telling them to vote. For example In December the theme was “What’s the best way to use X10 products for Christmas?” People who visited the website would read all the different ideas and vote on the one they liked the best and this determined what idea brought home the $500 gift certificate. Many voters bought the products just because they wanted to implement the different ideas they were reading.

The company looking to introduce complimentary products to


the
camera outfitted it with night vision .Now they had a product add
on that cost them about $100 to purchase and sold for $239 that’s
$139 per unit just for brainstorming and adding something to the
product that perceives value. Units sold at a rate of about 12 a day
on average for a profit of about $1668 more a day just for adding
something customers want to an existing product.

The current promotion on the X10 site is a pop-up entry Form to win
a complete home surveillance system. Just enter your name and email
address and you have a chance to win a complete automated system.
The company gives away one of these $450 systems every two weeks
but on the other hand now has hundreds of thousands prospects they
can email with more information following up with them over and over
by email auto responder until they purchase.

The lesson learned here is to feel passionate about what you sell. Try
it out ,use it, test it, drive the wheels off it. More importantly be
creative in your marketing .Creativity rules the marketing world
no doubt about it. Take out a notebook and brainstorm a marketing
campaign so powerful that people who don’t even need the product
will be pulling out credit cards.

To Your Success.

Christophor Strobel

About the Author

Christophor Strobel offers Home Business Tips, a fresh and informative
newsletter dedicated to supporting people like You! If you are looking
for the best rated home business opportunities, the latest time saving
tools and helpful support Come by and grab a free subscription today at http://www.profitsetup.com

 

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John Kremer's Book Marketing Tip of the Week
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Sensible Solutions: Book marketing for happily published authors & publishers.
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Book Marketing Profits
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ezinearticles.com
 
Book Marketing - High Quality Books & Gifts
Book Marketing - Direct sellers for High Quality Discount Books, CDs, DVD and Gifts.
www.bookmarketing.com.au
 
Amazon.com: Complete Guide to Book Marketing: Books: David Cole
Amazon.com: Complete Guide to Book Marketing: Books: David Cole by David Cole.
www.amazon.com
 
Amazon.com: A Simple Guide to Marketing Your Book: What an Author ...
This refreshingly succinct handbook is the easiest way to organize your book marketing campaign. Bobbie Hurst, Book Publicist ...
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Sand Hill Book Marketing
Sand Hill Book Marketing. Distribution for Small Press & Independent Publishers. Browse Titles, Submit Titles, Find Retailers, Submit Retail Locations.
www.sandhillbooks.com
 
The independent bookstore on the web!
Although Francine Silverman’s Book Marketing from A-Z does not go into depth in each outlined promotion, the ideas and resources offered from more than 300 ...
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Author Resources: Book Marketing
Author Resources: Book Marketing ... AuthorHouse author and humor columnist Gordon Kirkland uses public appearances as a book marketing tool. ...
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Substance Books Inc. - Online Book Publicity, Marketing & Book ...
Providing Web / Book Marketing Ideas & Promotional ... Receive Substance Books Inc.'s free BOOK-MARKETING NEWSLETTER designed for writers and publishers, ...
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Publicity / Book Marketing / Bookstore / Ebooks
Publicity, book marketing, and publisher for self publishing books as well as excellent online bookstore.
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Mega Book Marketing
Reserve your seat at MEGA Book Marketing University before 5pm PST January 5, 2007.and you get the home study version of last year's event for free (a $349 ...
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Book Marketing Plan: Launch Your New Book Profitably and Confidently
Tame all your "Should I?'s" into "To-do's"! The Sample Book Marketing Plan is 24 pages and costs $95.00; it's in PDF (Adobe Acrobat Reader) format. ...
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  • how to realistically set your fees part 1

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  • how to sell your products and services now

  • how to start a bookkeeping service

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  • how to start a pet sitting business

  • how to start with absolutely nothing and create wealth online in 30 days or less

  • how to succeed and never fail

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  • how to tackle the three major stresses associated with every home based business

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  • how to use database marketing to skyrocket your online profits

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  • how to walk the floor and talk to customers

  • how to win the marketing war capture your prospects mind

  • how to write about yourself

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  • how why should i let others syndicate my rss feeds

  • how will your visitors remember you and your business brand yourself from the crowd

  • how you can finally make instant profits and leave the scams behind at last

  • hunters and gatherers are you serving both their needs

  • ideal marketing methods for home based businesses

  • ideas are free a book summary

  • identifying your niche

  • imitation the smartest form of flattery

  • improve your business rq for improved profits

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  • im out of ideas now what

  • increase your page rank through seo

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  • indie artist management economic realities insightful strategies

  • innovation makes leaders

  • integrity is the best tool to get what you want

  • interactive charts are reinventing visual data

  • interactive mapping brings information to life

  • internet marketing in a room full of naked men

  • internet marketing strategies

  • internet marketing vs forex currency trading

  • internet millionaire mindset is your brain sabotaging your marketing success

  • internet success recipe

  • interview with michael murray autoresponder basics

  • invest nothing get nothing

  • in depth analysis of a successful niche product

  • is a small business web site a wise investment

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