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10 Ways To Help You Plan Your Home Office For Productivity, And Comfort
Some home offices are set up in a dedicated area just for the business, but most people need to have a family room, bedroom, or guest room do double duty.
Getting focused about what you need your home office to do for you will help you buy...
Benefits Of Creating Corporate Ebooks
For organisations to stay competitive, they must be willing to share knowledge with the public because the digital revolution has enabled information to move beyond geographical boundaries. The new rule of corporate survival is not just the...
Make the Most of Your Money
I'm always amazed that so many people spend most of their life at work and totally neglect their personal affairs.
Many of the business people I work with want their professional lives to be in order, and admit that their personal affairs are...
New Book Demystifies How To Protect and Grow Wealth With Ease
Ask investors what their primary financial concern is and most will respond with how to protect and grow their wealth properly. There is an easy solution; the answers are in Optimal Investing: How to Protect and Grow Your Wealth With Asset...
Six Simple Steps To Starting Your Business Without Spending a Fortune
Starting and running any type of business takes dedication,
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Direct Marketing Strategies for Holiday Email Promotions
Tis the season to leverage customer interest data for successful email marketing.
All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign.
Further, these customer data strengthen email promotions, ensuring the best possible message targets each individual customer. In the audio book, “Sound Advice on Email Marketing,” author Peter McCormick sites the example of a sporting goods retailer that uses customer knowledge to devise a series of successful promotions. Offers for discounts on golf clubs, golf vacations, and pro golfer apparel specials speak to a particular set of customers’ affinity for golf.
As with any direct mail campaign, one key to optimizing customer response is compelling each customer to open the email. Here, McCormick says attention to the email subject line is crucial, and suggests one winning strategy is to incorporate the call-to-action – what you want your customer to do – into the subject line. McCormick says, “Don’t let your message get lost on the customer. The key to making the message
obvious to the customer begins with a dynamic call to action in the email subject line that is carried throughout the body of the email.”
For the golf fanatic, combining knowledge of recent purchases with a call to action might result in a subject line, ‘John, pack your new clubs for these golf vacation discounts’. Within the email promotion, the body content would reinforce taking specific action on these discounts – from clicking to learn more about the featured golf resorts to reserving accommodations and tee times.
According to McCormick, “Leveraging this [customer] data with the correct promotion is the key to a successful email campaign.”
Peter McCormick offers advice on email marketing strategies each week in the free audio newsletter from What’s Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92
Richard Cunningham is a principal of What’s Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.
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Google Book Search |
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The Online Books Page |
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UK branch of the online bookseller features large searchable selection of books. |
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en.wikipedia.org |
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Books - reviews and literary news from The Times and The Sunday Times |
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Book World - washingtonpost.com |
The Sunday book review of the national daily newspaper features criticism, columns and an online book club. |
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Internet Public Library: Books |
Books. Rather than continuing to maintain its own index of online texts, the IPL is now pleased to recommend a number of other worthwhile resources for this ... |
www.ipl.org |
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oreilly.com -- Welcome to O'Reilly Media, Inc. |
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a ... |
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SF Gate: Entertainment: Books |
Chronicle reviewers pick the best books of the season for the readers on ... Jessica Mitford's children recall the woman they called Decca in a new book. ... |
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Life - Entertainment News - USATODAY.com |
The latest in entertainment news with movie, TV, book, music and theater reviews, travel tips and tools and original content from USATODAY.com - updated ... |
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