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Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation: I want to order an 800 number. On my AT&T bill is a customer services number....
Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding. You have just now used your mind to develop a...
How To Get Your Contact Details Across: When The Organisers Won’t Let You
Have you ever spoken at an event and they won’t allow you to give your details? Have you gone on the radio and they forget to announce where you can be contacted?
If your contact details are left out or if you’re prevented from giving...
Million Dollar Idea Maker.
An article by Gary Durkin © Copyright 2005 - All Rights Reserved worldwide. We’ve all seen some absolutely fantastic products, services or systems which are incredibly hot profitable money-spinners, and many of us have often wished we had thought...
Want More Money & Less Stress? Set Some Boundaries!
At 2pm last Wednesday, I got a call from one of my clients. Before I could barely utter my "hello," she launched headlong into her story - "I am so frustrated! I have this client who has been dragging her feet at every stage of our project. I'm...
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"5 Secrets To Beating Your Competitors Everytime"
Which 5 'secrets' gain you an upper
hand over your competitors everytime?
It doesn't matter what race you're in or what you sell.
There're always going to be
competitions threatening your business,
especially if you're involved in a hot
market.
It's a catch-22 situation as such
markets are where you make the most
money in the first place.
Look at it this way, even your local
ice-cream seller has his, or her hands
full with competition.
Imagine doing business online where
prospects are faced with unlimited
alternatives besides yours.
You've got to outperform and beat your
own competitors, before you become the
beaten one.
Now I don't mean really going out there
with a baseball bat like a madman. Nor
do I advocate verbal 'bashing' which
seems to be a rage that'll never go
away.
There're far easier ways to deal with
your competition.
Read on then, here are 5 staggeringly
simple 'secrets' to winning the race
everytime.
--------------------------------------
Secret One : Building Your Own
"X-factor"
--------------------------------------
Customers are always looking for
something different and refreshing.
In a senario of ebook marketing, you
may very well be selling the exact
ebook as a thousand other resellers.
Ask yourself : what will make customers
buy yours?
In this example, you should create your
own branding and differentiation. For
instance, make more profits by :
- Repackaging ebooks into unique
packages
- Designing your own sales page for
uniqueness
- Offering truly exclusive bonuses
- Presenting more professionalism
- Serving up better customer service
Brand yourself, be different and be
bold. This is your "X-factor" advantage
which no competitor can copy.
it's uniquely YOU.
As my good friend John Colanzi will
say "stop promoting products and start
promoting you".
--------------------------------------
Secret Two : Become Friends
--------------------------------------
Secret number two out of "How To Make
Friends And Influence People".
Just kidding. But if you look at it in
this way, competitors are really the
perfect 'business partners'.
Think about it. Both of your businesses
are targeting the same kinds of
prospects.
So why not help each other?
Everyone wins by combining strengths.
The easiest method to do this is
through Joint Ventures, which can be
for anything you dream of.
My principle is simple : find close
competitiors and turn them into
partners.
Contact them personally and prospose
a joint venture deal :
- Simple link exchange
- Content exchange
- Ezine ad swaps
- Trading of products
- Endorsements
- Interviews
- Joint authorship of ebooks, etc.
The possibilities are limited
only by
your boldness and imagination.
--------------------------------------
Secret Three : Give To The World
--------------------------------------
This is not a big secret. No one likes
the hard-selling salesman.
No one enjoys being sold to and being
treated like another 'number on the
queue'.
On the other hand, everyone appreciates
help and useful Information.
They like to think they've made the
buying decision on their own will.
How do you use this to your advantage
on the internet?
By offering visitors quality
information that leads them to wanting
your product!
This may be in the form of web content,
ebooks or ecourses, and it's popularly
known as the "pre-selling" technique.
Not only does it increase your profits
like magic, it also heightens your
credibility and trustworthiness to the
customer.
I'd bet not many of your competitors
are giving their products away ;-)
Make it a goal to educate and inform
and the money will come automatically.
--------------------------------------
Secret Four : Be A Student For Life
--------------------------------------
Always continue learning and improving
to race ahead of your competitors.
Surf the web, participate in forums
and do research that relates to your
market. Learn skills to improve your
business.
For example, if you can't write good
copy, learn to do so.
If your new-found skill can lead to
better website conversion, and
eventually more sales, wouldn't you
want to learn it fast?
As the old saying goes "learning is
a lifelong experience".
What makes you think you can ignore
this in your business?
--------------------------------------
Secret Five : Create Your Own Market
--------------------------------------
The magic phrase is "Targeted
Diversification".
Expand CURRENT product into other
related products or services that your
market will need.
The key is to provide solutions to your
target market, that are complementary
to what you already offer.
Become a one-stop solution seller and
make backend more money from new and
existing customers.
For instance if you sell an ebook on
ezine publishing, consider expanding
into list hosting service or something
similar.
Remember the five principles above and
really use them in your life and
business. You'll beat your competitors
at any race in no time at all.
Wishing You Incredible Success,
Ewen Chia
About the Author
****************************************
Copyright (c) 2003 Ewen Chia
Web Marketing Exposed
- Finally, You Can Discover Web
Marketing Secrets, Tips And Resources
In Less Than 30 Seconds And Without A
Single Cent!
http://www.marketing-make-money.com
****************************************
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
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| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
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| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
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| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
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| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
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| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
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| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
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| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
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| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
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| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
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| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
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| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
|
| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
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| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
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| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
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| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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