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Brand Your Business
Branding is more than just product recognition inherent in the printed materials that they may be using. It is actually the overall impression, both intellectual and emotional, that people will have about your company, products and services. These...
Can Three Words In Webster's Dictionary Be The Key To Customer Loyalty?
By Sean D'Souza
Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that’s so gluey,...
How to Get More People at Your Site
HOW TO GET CUSTOMERS TO YOUR WEB SITE BY JOE TREVISON MBA CPA
There is a commercial on Television that makes a lot of sense.
90 % of businesses do not have a marketing plan. Another 7% are
not focused. Only 3% have marketing plans and are...
Key Ingredients for Starting a Catering Business
All of us dream about starting our own business. The kind of business we start should be compatible with our abilities and personality. If you have a passion for cooking, a head for planning and can keep your cool under pressure, consider starting a...
Strategies to increase expression of interest conversion
The Expression of Interest (EOI) is the beginning of the
submission processes for many agencies and potential clients of
yours.
The purpose of the EOI is to assist the donor/agency/business to
compile a shortlist that will be invited to...
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Advertising and PR
Copyright 2005 The Powerful Promoter
How Does Advertising and PR Add up to Success
Advertising and Public Relations (PR) are both integral to the success of any business. Without advertising and PR, few people will be able to locate your business or understand why they might need your services or products. Advertising budgets need to be used effectively to reach the potential clients, and your public relations efforts must ensure those potential clients become repeat customers.
What Is The Difference Between Advertising and PR?
Advertising and PR are two different functions, however, many business do not know the difference. Since spending your advertising budget and your PR budget effectively is crucial, how can you expect to accomplish this important goal unless you understand the difference?
When thinking of advertising, billboards, glossy spreads, quarter-page newspaper advertisements and other forms of highly visible promotional material comes to mind. This is clearly advertising. Branding or creating a well-recognized presence for your company is a clear example of effective advertising. Business cards with pizzazz are a form of advertising.
What, then, is PR? Public relations are those things that must be accomplished to let the world know who you are and what your company offers. Press releases, news conferences, professional networking and exhibitions or trade shows are examples of PR work. PR is not as flashy as advertising but it is every bit as important.
Effective Advertising and PR
In today's competitive marketplace, it is crucial to spend every bit of your advertising and PR budget strategically. Public relations can provide a mix that uses advertising but also enhances the efforts of your advertising dollar.
It has long
been a "supposed fact" in business that word of mouth is the best advertising. This is not necessarily true. It is an unfortunate fact that a customer who has an exceptional experience dealing with your business will tell one or two people about their experience. A customer who has a bad experience will tell at least a dozen people and your business gets negative advertising.
Word of mouth is, however, one of the most effective PR tools available. Offering school tours, sponsoring science fairs or children's' sports teams, volunteering for public speaking opportunities, attending trade shows or presenting at conferences are rather inexpensive ways to build a wealth of good will and put your name out front.
Have you noticed that television commercials for a product often run a 15 to 30 second advertisement of a really great advertisement and within a few weeks shorten the advertisement to the most important 5 to 10 seconds? The reason is that the initial advertising is meant to brand the product or service and associate the advertisement and the product or service in your mind. It works very well – provided you have really memorable advertisements.
About the author:
Matt Bacak became "##1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his website at http://www.powerfulpromoter.comor http://promotingtips.com
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
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| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
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| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
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| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
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| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
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| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
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| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
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| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
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| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
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| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
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| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
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| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
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| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
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| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
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| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
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| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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