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"Achiever's Interview with Stupidman"
Don't let the name "Stupidman" fool you. Stupidman is actually a very clever guy who understands the principle of "branding" on the internet. Read about his exploits...
This week's Motivation & Self Esteem For Success "Achiever's Interview" is...
Greasing the Path to Success: Finding the Confidence to Step Up to Key Moments
Whether it’s making a prospecting call to a promising business contact, giving an informal “elevator speech” to a networking group, or attempting to close a transaction, there are certain key moments when putting your best-dressed foot forward...
Seven Smart Marketing Strategies Every Business Should Use
Each year, U. S. companies spend billions of dollars to market their business. Marketing is the entire process of getting a product or service into the hands of buyers and it includes research, development, planning, copywriting, packaging,...
The Expert Advantage: Why It Pays to Establish Yourself as an Expert
Copyright 2005 UpLevel Strategies
Have you ever felt a jolt of envy to see a competitor - or even
a friend - grinning up at you from a newspaper or trade
publication?
It kills you, doesn't it?
And you know why: you need to become...
The Power of Why: A Psychological Revelation
Here's why ‘WHY’ is such a profit-making marketing trigger.
“Stop taking two and three plates of food,” my mother said to me angrily.
I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food...
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Why You Need To Have Your Prices Upfront
How much do you charge? I don’t know. I’ll have to check with my brain.
Huh?
In nine out of ten sites, customers will not be told upfront, how much the customer is expected to pay for a product or a service.
The website/brochure will hem and haw, and not tell you what you really need to know: How much does the damned thing cost?
In the earlier, more foolish days, we tried to keep our prices a mystery. As a result, we’d have dozens of inquiries. All the inquiries turned to custard. Once people found out how much we charged, they just went elsewhere. So why not get those customers to go elsewhere, in the first place?
Why not get rid of the tyre-kickers?
Why not display your prices upfront?
Yes, I know; You probably don’t want to do the price upfront thing, because you don’t know what to quote. I mean a print quote depends on paper, binding, and so many other variables. So make it easy for me. Show me
three different quotes for a book, for instance. Show me three different books and tell me how each book had different specifications, and what each book cost. Then, cunningly, put the testimonial of the customer that placed the order.
It’s a waste of your time, not to put prices upfront. Putting prices upfront, saves your time, effort and gets you qualified customers.
Ask me. I just got off the call where the customer paid his hourly consulting fee (which was upfront on the site).
To read more: http://www.5000bc.com
About The Author
Sean D'Souza
Wouldn't you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas onmarketing strategy,psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
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| Branding - Wikipedia, the free encyclopedia |
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| AllAboutBranding.com : Home |
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| The Brand Called You |
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| Branding: See what people are saying right now on Technorati |
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| Mozilla Branding |
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| What Brand Are You? A branding viral by The Design Conspiracy |
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| Julie & Company: Affordable branding, web design, graphic design ... |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
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| Branding - Yahoo! Small Business |
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| Lexicon |
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| Branding and Usability |
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| iMedia Connection: Research & Metrics - Branding |
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| Small Business Marketing And Branding |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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