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Informative Articles

Developing Your School Brand
A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sporting achievements. Many school administrators do...
Do I really need to write articles for e-zines?
When I was first advised to start writing articles, this was the first question I asked. As I was totally freaked out at the thought of me writing for others to read. Many people subscribe to e-zines and the readers often trust the recommendation of...
Growing your Company in today's Chaotic Market!
I think we've all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is "get over it" - cut your losses when where you can and focus on the basic building blocks to grow your business. Here are some...
Is a Work at Home Business Right for You?
How do you know if a work at home business is the right one for your business type? Well, there are some clear criteria that can tell you if you can do your dream business out of your home or if you should get an office. If you are thinking about...
Why You Need To Have Your Prices Upfront
How much do you charge? I don’t know. I’ll have to check with my brain. Huh? In nine out of ten sites, customers will not be told upfront, how much the customer is expected to pay for a product or a service. The website/brochure will hem...
 
Why You Need To Have Your Prices Upfront

How much do you charge? I don’t know. I’ll have to check with my brain.

Huh?

In nine out of ten sites, customers will not be told upfront, how much the customer is expected to pay for a product or a service.

The website/brochure will hem and haw, and not tell you what you really need to know: How much does the damned thing cost?

In the earlier, more foolish days, we tried to keep our prices a mystery. As a result, we’d have dozens of inquiries. All the inquiries turned to custard. Once people found out how much we charged, they just went elsewhere. So why not get those customers to go elsewhere, in the first place?

Why not get rid of the tyre-kickers?

Why not display your prices upfront?

Yes, I know; You probably don’t want to do the price upfront thing, because you don’t know what to quote. I mean a print quote depends on paper, binding, and so many other variables. So make it easy for me. Show me


three different quotes for a book, for instance. Show me three different books and tell me how each book had different specifications, and what each book cost. Then, cunningly, put the testimonial of the customer that placed the order.

It’s a waste of your time, not to put prices upfront. Putting prices upfront, saves your time, effort and gets you qualified customers.

Ask me. I just got off the call where the customer paid his hourly consulting fee (which was upfront on the site).

To read more: http://www.5000bc.com

About The Author

Sean D'Souza

Wouldn't you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas onmarketing strategy,psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.

 

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