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Have You Forked Your Fish's Tail?
“Have You Forked Your Fish?” Written by: Dan Pendleton www.ez-money-maker.com Hello Internet Friend, It’s been a few weeks since my last article and I pray that all is well with you. You know, I didn’t how hard it would be to lose a loved one (my...
It’s one thing for people to buy your product or service, but it’s another for them to tattoo your logo on their biceps.
Case study: Harley Davidson Is there any another company in the world that works harder to build genuine relationships with their customers than the Harley-Davidson Motor Company? Harley-Davidson is an outstanding example of a company that has...
New Uniforms Could be the Gold Charm for the Golden Arches
New designer uniforms could be the gold charm McDonald’s needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants...
Text vs. Pictures: Shedding Light on the Debate
What's more important to your web site: pictures or text? If you have an ecommerce web site, you need the answer to that question. Your profits depend on it. Over the years, we've heard a lot of opinions on this topic. Some webmasters formed...
Transform Your Image And Accelerate Your Success
Being a lifelong student, I am regularly attending seminars etc. to become the best I can be in all areas of my life.
In the past year I have undertaken an Image and Brand Management Program with Image Group International and the knowledge I...
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Why You Need To Have Your Prices Upfront
How much do you charge? I don’t know. I’ll have to check with my brain.
Huh?
In nine out of ten sites, customers will not be told upfront, how much the customer is expected to pay for a product or a service.
The website/brochure will hem and haw, and not tell you what you really need to know: How much does the damned thing cost?
In the earlier, more foolish days, we tried to keep our prices a mystery. As a result, we’d have dozens of inquiries. All the inquiries turned to custard. Once people found out how much we charged, they just went elsewhere. So why not get those customers to go elsewhere, in the first place?
Why not get rid of the tyre-kickers?
Why not display your prices upfront?
Yes, I know; You probably don’t want to do the price upfront thing, because you don’t know what to quote. I mean a print quote depends on paper, binding, and so many other variables. So make it easy for me. Show me
three different quotes for a book, for instance. Show me three different books and tell me how each book had different specifications, and what each book cost. Then, cunningly, put the testimonial of the customer that placed the order.
It’s a waste of your time, not to put prices upfront. Putting prices upfront, saves your time, effort and gets you qualified customers.
Ask me. I just got off the call where the customer paid his hourly consulting fee (which was upfront on the site).
To read more: http://www.5000bc.com
About The Author
Sean D'Souza
Wouldn't you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas onmarketing strategy,psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.
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| Brand - Wikipedia, the free encyclopedia |
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| Branding - Wikipedia, the free encyclopedia |
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| AllAboutBranding.com : Home |
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| The Brand Called You |
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| Branding: See what people are saying right now on Technorati |
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| What Brand Are You? A branding viral by The Design Conspiracy |
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| Branding - Yahoo! Small Business |
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| iMedia Connection: Research & Metrics - Branding |
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| Small Business Marketing And Branding |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
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