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Effective Advertising
How do you know when your advertising dollars are being well spent? Effective Advertising How do you know when your advertising dollars are being well spent? First, let’s expose two of the most common fallacies about advertising. Number one is...
Get Branded--Part II
Coaching For Your Success Get Branded—Part II Michelle L. Casto, M.Ed. Life Coach, Speaker, and Author Branding is a way of marketing yourself so that people know who you are and what you do. If you brand yourself well, it will send a...
Getting To Know the Search Engine Superstar
Having greatly benefited from my relationship with Google within the past several years, I thought I would take the opportunity to dedicate this article to the search engine superstar. I have to be brutally honest and relay that our...
Setting Up Your Dream Home Office Space
One of the great privileges of the direct selling profession is being able to work from home. But with the freedom of your career, also come the challenges. The sink is full of dishes, your son left his crayons on your desk, and the laundry is piled...
Web Strategy and Powerful Persuasive Writing
Web Marketing Strategy and Powerful Persuasive Writing In today's hi-tech society, many commercial enterprises are trying to turn `bricks into clicks' but fail miserably. They make the classic mistake of assuming Internet surfers will visit their...
 
Building Your Brand

In today's world of global commerce, branding is not only recommended, it is essential. In the vast array of websites, consumers lose interest quickly. Those few, crucial moments in which they land upon and subsequently peruse your site are key to making an impression with this potential customer. What are you doing to stay in the forefront of their mind?

When you talk about branding, it is important to look at some of the "big guys" to illustrate how to do it well. For instance, when you think of cotton swabs, do you mistakenly refer to all brands as "Q-tips®"? The key is finding the right balance between a product, a name, tagline, and putting it all together. You want something that will remain with the customer long after they have been presented with your product or ad. Create that "must have" with your customer. It isn't always easy -- but if you take the time to research WHO your customer is, and WHAT you can do for them, you have half the battle won.

Another important facet to successful branding is your logo. Take our logo, for example. It features a spotlight, as does our tag phrase. Why is this important? A large portion of our business is marketing and promotion -- putting our clients in the proverbial spotlight. The use


of the spotlight graphic helps to reinforce the idea that Promo Boost will focus the spotlight on you -- and as reality television has surely taught us -- most of us like that idea!

When you are choosing your business name, logo, or tag line, it is important to remember that concise is the key. You want a unique idea, but you also want something easy to remember. Are you drawing a blank when it comes to logo design? Never fear! Some of the best logos out there are combinations of pre-existing clipart, that has been paired with additional text or elements, and colored to meet the client's requirements.

To learn more about branding, design, marketing or promotion -- sign up for our monthly newsletter, PB Spotlight. To subscribe, visit our website.



About the Author

© 2004 Traci Hayner Vanover, The Promo Diva http://www.PromoBoost.com. Promo Boost offers a wide assortment of design, marketing, and promotional tools to help small businesses and the cottage industry. The Promo Diva is also the owner of Marketplace Gallery, a virtual marketplace offering affordable e-commerce solutions catering to the small business community, and offer a unique venue for craft aficionados. Visit us online at www.MarketplaceGallery.com

 

Brand - Wikipedia, the free encyclopedia
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ...
en.wikipedia.org
 
Branding - Wikipedia, the free encyclopedia
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ...
en.wikipedia.org
 
AllAboutBranding.com : Home
Provides resources and opinions on branding. Includes brand development, management and communications.
www.allaboutbranding.com
 
brandchannel.com | branding resource produced by Interbrand | brands
An international online exchange and resource about brand marketing and branding.
www.brandchannel.com
 
Branding Company Corporate Branding Internet Brand Identity ...
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ...
www.brandidentityguru.com
 
Branding Blog
Branding and positioning news and opinion.
www.brandingblog.com
 
Branding Asia
Free articles, news and columns on branding in Asia. Market research and Asian marketing.
www.brandingasia.com
 
Pages tagged with "branding" on del.icio.us
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ...
del.icio.us
 
The Brand Called You
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ...
www.fastcompany.com
 
Branding: See what people are saying right now on Technorati
See all blog posts tagged with branding on Technorati.
www.technorati.com
 
Mozilla Branding
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ...
www.mozilla.org
 
What Brand Are You? A branding viral by The Design Conspiracy
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ...
www.whatbrandareyou.com
 
Julie & Company: Affordable branding, web design, graphic design ...
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ...
www.julieandcompany.com
 
Forty Media - Web Design, Web Development, Branding, Great Websites
a professional web design agency based in Phoenix, Arizona.
www.fortymedia.com
 
Branding - Yahoo! Small Business
Find information to help grow your online business with business plans, Thomas Register, news articles and more.
smallbusiness.yahoo.com
 
Lexicon
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ...
www.lexicon-branding.com
 
Branding and Usability
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ...
www.uie.com
 
iMedia Connection: Research & Metrics - Branding
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ...
www.imediaconnection.com
 
Small Business Marketing And Branding
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business.
smallbusinessbranding.com
 
Beyond Branding
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations.
www.beyond-branding.com
 
 

 
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