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Finding Your Niche: What Do You Want to be Known For?
In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to "set in stone" their target market. With the latter group, I always probe for...
Make your own brand!
There are millions and millions of websites on the Internet. You NEED to be different in some way from all of them! If you could get a visitor to your website, that means nothing. Only returning visitors must be...
The Power of a Self Brand
How to create a winning brand for your most important product - you.
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.
...
The Revolt of the Poor - The Demise of Intellectual Property
Three years ago I published a book of short stories in Israel. The publishing house belongs to Israel's leading (and exceedingly wealthy) newspaper. I signed a contract which stated that I am entitled to receive 8% of the income from the sales of...
Why is My Restaurant Not Full Every Monday Night?
In a quest for customers and to keep those customers, restaurants are now compelled to develop a marketing plan. Marketing plans are a crucial component for anyone who has the desire to make their restaurant a success. Marketing plans are a crucial...
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Buyer Beware Business Opportunity Scams Abound
Most business opportunities are not worth investing a penny into.
The ones that are generally are called Franchises. The value in a franchise is that it comes with the branding already done for you. People will recognize a Subway or McDonalds no matter where you are, so you have a built in customer base.
Be it Amway, selling jewelry (and other products) on a party plan, vitamins that you have to invest in a
ton of inventory to carry around, or the door to door knives scheme that costs $500 to join, each and every
one of them makes their money off the people looking for the opportunity, not from the products sold to the
average consumer.
Very few people ever make any money with these so-called 'business opportunities'. I've personally never
met even one, though I've known many people who have gotten involved in these businesses. All of them
spent more than they ever made back.
Seminars are the worst. Sometimes they
call them boot camps. Come to our seminar and we'll show you how to
make tons of cash.
The seminar costs a few hundred, at least, then the plane tickets, hotel bookings
and so on. When you get there they give you a bunch of hype to make you feel really good about making money.
Who can say no to money?
Then they show you some guy who is getting really rich in this business, and promise you that: You can do it too! Now go back home and start doing it!
The guy that's getting really rich is profiting from the seminars he gives.
Then there are the 'Spend No Money of Your Own!' real estate courses. Courses happen in college. If you want to learn about the real estate game, go to the bookstore or the library.
In listening to some of these tapes I was overwhelmed by the sheer lack of information they contained. Yes, the guy spoke for hours on the CDs, but
he never 'said' anything.
The best business opportunity that ever existed is absolutely free to join. Look around you, find a need,
something people want but can't get, or can't get easily. Fill that need.
Be the supply for an unmet demand. It's easily the most lucrative opportunity there is.
About the Author
Webmaster of www.prosperity-net.com
Help yourself to a slice of the American Pie!
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| Brand - Wikipedia, the free encyclopedia |
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| Branding - Wikipedia, the free encyclopedia |
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| The Brand Called You |
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| Branding: See what people are saying right now on Technorati |
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| Mozilla Branding |
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| What Brand Are You? A branding viral by The Design Conspiracy |
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| Julie & Company: Affordable branding, web design, graphic design ... |
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| Branding - Yahoo! Small Business |
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| Lexicon |
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| Branding and Usability |
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| iMedia Connection: Research & Metrics - Branding |
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| Small Business Marketing And Branding |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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