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Informative Articles

Branding: You are the Brand
Copyright 2005 Daniel Sitter What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things,...
Increase Your Leads with Search Engine and Lead Optimization Strategies
Copyright 2005 Tim OKeefe The most optimal way for an online Real Estate agent to succeed is thru rapid lead generation and follow up. And in order to escalate your leads, you must start off with an acceptance of your current traffic and...
Real Estate Post Card Marketing; Million Dollar Mailings
Real Estate Post Card Marketing is an underutilized real estate marketing strategy known by many, but used by few. The test? How many agents do you know market real estate with postcards. Not many - that's what I thought! Yet, those that do...
The Goldmine known as Private Label Rights!
There are three basic rights you should know about when it comes to resale rights marketing. These are: resale rights master resale rights private label rights Whenever you purchase a product with resale rights, you will only...
Why is My Restaurant Not Full Every Monday Night?
In a quest for customers and to keep those customers, restaurants are now compelled to develop a marketing plan. Marketing plans are a crucial component for anyone who has the desire to make their restaurant a success. Marketing plans are a crucial...
 
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============================================================
Dream Biz
Making Your eBiz Dreams a Reality!

**07/14/03** Volume 1, Issue 1

Anacleto Marchi, Publisher marco01@myexcel.com
============================================================

Welcome to Dream Biz,

Have you ever thought about whether your marketing,
advertising and other contacts with the public tell the true
story of who you are?

Whether we realize it or not, each time we have contact with
a client we define ourselves in that client's mind. Today we
take a closer look at how to make every contact with the
public more profitable by establishing ourselves as the best
possible person to meet their needs.

Hope you enjoy today's issue,

Anacleto Marchi

------------------------------------------------------------
In This Issue
------------------------------------------------------------

=> A Message From Our Sponsor
=> Feature Article: You Are the Brand
=> Ezine Management
=> Publisher Information

------------------------------------------------------------
A Message From Our Sponsor
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------------------------------------------------------------
You Are the Brand
by Anacleto Marchi
------------------------------------------------------------

How many times have we heard "Xerox this", when the copier
involved may not be a Xerox brand at all? What brand do you
think of when you hear the words "Just do it"?

Branding is a powerful tool in our business lives. While
Nike and Xerox are prime examples of this idea, all
businesses can benefit from branding.

The key factor in branding is this. On the most basic level,
the level where clients live and work, your company is
represented by a person. In your business that person may be
you.

Here is a seven step formula that will give you a great
start toward establishing yourself as the brand of choice.

1. Know where you stand now. What name pops into your
customer's mind when they need what you do? If it's not
your name, why not? Do you have a name or slogan that
is easy to remember and clearly describes what you
offer?

2. Know where you want to go. What do you want to be known
for? Like it or not, customers will define us if we
don't define ourselves. Do you want to be the low-price
leader? Do you want to be the value-added vendor? We
can't (as much as we might like to) be everything to
everyone. Choose a theme for your business and promote
that theme at every opportunity. Soon, you will become
associated with the *One* benefit that is your strong
suit.

3. Narrow your niche. Be such


an expert in your field that
you are the natural choice to call when what you do
becomes what they need. Marketing, either offline or
online, creates the greatest impact when it frames YOU
as the only smart solution to a client's problem.

4. Give away some work. If giving away your expertise means
increasing your exposure, strongly consider it. You are
*building* a reputation. There is nothing wrong or
manipulative in trading work for exposure, rather than
cash. Sometimes a good word from an influential
customer pays bigger dividends than the best
advertising.

5. Be everywhere at once. Oh, if only wishing made it so.
The Internet can get you close. If you market online,
participate in several question and answer forums or
newsgroups where decision makers and people of
influence hang out. Choose your answers very carefully,
but answer every question you can, always bringing home
the message that you are the best choice. If you market
offline, consider adjusting your budget to have a
presence in each medium (TV, radio, print, billboard)
to reach the widest possible audience.

6. Listen and follow up. If you give your product or service
(or even advice) to someone, follow up to see how it
worked out. Be brief and humble, but follow up to make
sure you are on the mark. When you do this you not only
evaluate the quality of what you have given, you have
an excellent opportunity to see how it effects real
people in the real world.

7. This should have been the first point, but make sure
you *know* your stuff. 'Nothing' can replace the good
will you create when you do your very best work for
every client or friend.

If you really know your stuff, and are willing to invest
some time, you can become the natural choice for solving
problems that arise in your field. When those calls come,
you can begin to build an endless chain of referrals that
will carry your business to new heights.

------------------------------------------------------------

*-----------------Hot Tip------------------*

Six essential qualities that are the key to success:
Sincerity, personal integrity, humility, courtesy, wisdom,
charity.

- Dr. William Menninger

*-----------------Hot Tip------------------*

------------------------------------------------------------
Ezine Management
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To unsubscribe click the link at the bottom of the page.

Please feel free to forward this newsletter in its entirety
to your friends, family and co-workers. I appreciate your
help in making Dream Biz grow!

------------------------------------------------------------
Publisher Information
------------------------------------------------------------
Dream Biz is published by Anacleto Marchi. No part of this
publication may be reproduced.

Anacleto Marchi, Publisher
North Bay Village, FL 33141
Phone: 305-861-8868
Fax: 305-993-5023
Email: marco01@myexcel.com
Website: http://www.dreambizforyou.com


--------------------------------------------------------------------------------


About the Author

None

 

Brand - Wikipedia, the free encyclopedia
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ...
en.wikipedia.org
 
Branding - Wikipedia, the free encyclopedia
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ...
en.wikipedia.org
 
AllAboutBranding.com : Home
Provides resources and opinions on branding. Includes brand development, management and communications.
www.allaboutbranding.com
 
brandchannel.com | branding resource produced by Interbrand | brands
An international online exchange and resource about brand marketing and branding.
www.brandchannel.com
 
Branding Company Corporate Branding Internet Brand Identity ...
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ...
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Branding Blog
Branding and positioning news and opinion.
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Branding Asia
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Pages tagged with "branding" on del.icio.us
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ...
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The Brand Called You
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ...
www.fastcompany.com
 
Branding: See what people are saying right now on Technorati
See all blog posts tagged with branding on Technorati.
www.technorati.com
 
Mozilla Branding
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ...
www.mozilla.org
 
What Brand Are You? A branding viral by The Design Conspiracy
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ...
www.whatbrandareyou.com
 
Julie & Company: Affordable branding, web design, graphic design ...
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ...
www.julieandcompany.com
 
Forty Media - Web Design, Web Development, Branding, Great Websites
a professional web design agency based in Phoenix, Arizona.
www.fortymedia.com
 
Branding - Yahoo! Small Business
Find information to help grow your online business with business plans, Thomas Register, news articles and more.
smallbusiness.yahoo.com
 
Lexicon
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ...
www.lexicon-branding.com
 
Branding and Usability
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ...
www.uie.com
 
iMedia Connection: Research & Metrics - Branding
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ...
www.imediaconnection.com
 
Small Business Marketing And Branding
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business.
smallbusinessbranding.com
 
Beyond Branding
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations.
www.beyond-branding.com
 
 

 
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