|
|
|
"5 Secrets To Beating Your Competitors Everytime"
Which 5 'secrets' gain you an upper hand over your competitors everytime? It doesn't matter what race you're in or what you sell. There're always going to be competitions threatening your business, especially if you're involved in a hot market....
Committing To and Succeeding With Your New Year’s Resolutions
By Carole Nicolaides, Copyright © 2003, All Rights Reserved http://www.progressiveleadership.com What is the problem with New Year’s resolutions? They are supposed to symbolize a new beginning, hope of doing things better, having more fun, and...
Have You Forked Your Fish's Tail?
“Have You Forked Your Fish?” Written by: Dan Pendleton www.ez-money-maker.com Hello Internet Friend, It’s been a few weeks since my last article and I pray that all is well with you. You know, I didn’t how hard it would be to lose a loved one (my...
How to Get Customers to Flock to Your Home-Based Business
You’re a home-based business owner who wants to generate more income. You can generate more income by serving more clients, but you don’t have an unlimited budget to advertise – here are some effective marketing tips that you can implement for...
Top 7 Tips for New Businesses
The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence, name recognition and credibility through various methods. Here are 7 things you can...
|
|
| |
|
|
|
|
|
|
Dreambiznews
Please note: We jealously guard your email address and
private information. We do not share, rent, sell, trade or
in any other way provide your information to outside parties
for any reason. We appreciate the trust you put in us.
============================================================
Dream Biz
Making Your eBiz Dreams a Reality!
**07/14/03** Volume 1, Issue 1
Anacleto Marchi, Publisher marco01@myexcel.com
============================================================
Welcome to Dream Biz,
Have you ever thought about whether your marketing,
advertising and other contacts with the public tell the true
story of who you are?
Whether we realize it or not, each time we have contact with
a client we define ourselves in that client's mind. Today we
take a closer look at how to make every contact with the
public more profitable by establishing ourselves as the best
possible person to meet their needs.
Hope you enjoy today's issue,
Anacleto Marchi
------------------------------------------------------------
In This Issue
------------------------------------------------------------
=> A Message From Our Sponsor
=> Feature Article: You Are the Brand
=> Ezine Management
=> Publisher Information
------------------------------------------------------------
A Message From Our Sponsor
------------------------------------------------------------
http://www.quickinfo247.com/7693331/MG
Complete Money Making Site Setup FREE
Launch your very own money making website today that's
100% ready to take orders and pull in MASSIVE PROFITS
for you right now...GUARANTEED. Plus, you'll get your own
pre-written ezine-in-a-box customized and setup for you
absolutely free WITHIN 24 HOURS.
------------------------------------------------------------
You Are the Brand
by Anacleto Marchi
------------------------------------------------------------
How many times have we heard "Xerox this", when the copier
involved may not be a Xerox brand at all? What brand do you
think of when you hear the words "Just do it"?
Branding is a powerful tool in our business lives. While
Nike and Xerox are prime examples of this idea, all
businesses can benefit from branding.
The key factor in branding is this. On the most basic level,
the level where clients live and work, your company is
represented by a person. In your business that person may be
you.
Here is a seven step formula that will give you a great
start toward establishing yourself as the brand of choice.
1. Know where you stand now. What name pops into your
customer's mind when they need what you do? If it's not
your name, why not? Do you have a name or slogan that
is easy to remember and clearly describes what you
offer?
2. Know where you want to go. What do you want to be known
for? Like it or not, customers will define us if we
don't define ourselves. Do you want to be the low-price
leader? Do you want to be the value-added vendor? We
can't (as much as we might like to) be everything to
everyone. Choose a theme for your business and promote
that theme at every opportunity. Soon, you will become
associated with the *One* benefit that is your strong
suit.
3. Narrow your niche. Be such
an expert in your field that
you are the natural choice to call when what you do
becomes what they need. Marketing, either offline or
online, creates the greatest impact when it frames YOU
as the only smart solution to a client's problem.
4. Give away some work. If giving away your expertise means
increasing your exposure, strongly consider it. You are
*building* a reputation. There is nothing wrong or
manipulative in trading work for exposure, rather than
cash. Sometimes a good word from an influential
customer pays bigger dividends than the best
advertising.
5. Be everywhere at once. Oh, if only wishing made it so.
The Internet can get you close. If you market online,
participate in several question and answer forums or
newsgroups where decision makers and people of
influence hang out. Choose your answers very carefully,
but answer every question you can, always bringing home
the message that you are the best choice. If you market
offline, consider adjusting your budget to have a
presence in each medium (TV, radio, print, billboard)
to reach the widest possible audience.
6. Listen and follow up. If you give your product or service
(or even advice) to someone, follow up to see how it
worked out. Be brief and humble, but follow up to make
sure you are on the mark. When you do this you not only
evaluate the quality of what you have given, you have
an excellent opportunity to see how it effects real
people in the real world.
7. This should have been the first point, but make sure
you *know* your stuff. 'Nothing' can replace the good
will you create when you do your very best work for
every client or friend.
If you really know your stuff, and are willing to invest
some time, you can become the natural choice for solving
problems that arise in your field. When those calls come,
you can begin to build an endless chain of referrals that
will carry your business to new heights.
------------------------------------------------------------
*-----------------Hot Tip------------------*
Six essential qualities that are the key to success:
Sincerity, personal integrity, humility, courtesy, wisdom,
charity.
- Dr. William Menninger
*-----------------Hot Tip------------------*
------------------------------------------------------------
Ezine Management
------------------------------------------------------------
To subscribe send a blank email to: **o subscribe send a blank email to: 52972-2@inforeply.com.
**
To unsubscribe click the link at the bottom of the page.
Please feel free to forward this newsletter in its entirety
to your friends, family and co-workers. I appreciate your
help in making Dream Biz grow!
------------------------------------------------------------
Publisher Information
------------------------------------------------------------
Dream Biz is published by Anacleto Marchi. No part of this
publication may be reproduced.
Anacleto Marchi, Publisher
North Bay Village, FL 33141
Phone: 305-861-8868
Fax: 305-993-5023
Email: marco01@myexcel.com
Website: http://www.dreambizforyou.com
--------------------------------------------------------------------------------
About the Author
None
|
|
|
|
|
| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
|
| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
|
| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
|
| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
|
| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
|
| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
|
| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
|
| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
|
| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
|
| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
|
| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
|
| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
|
| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
|
| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
|
| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
|
| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
|
| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
|
| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
|
| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
|
| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
|
|