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Determining the Best Web Site for Your Business
The First Step towards making your web site work as an important marketing tool. Establish your web site’s purpose and function The Internet is an ever changing, global marketplace and library. People research and purchase products or services,...
eBay buys Shopping.com - Boon or Bust to Online Merchants?
My first reaction: This could be big
The players:
eBay
Largest online auction site where buyers bid to buy products. Arguably the most well-known e-commerce site with over 100 million registered users. Billions in sales are transacted here...
Home Based Business Opportunity: Secrets Of Success In Home Based Business Opportunity, Exposed
Do you have a home based business opportunity or program?
Are you doing any affiliate program?
What type of home based business opportunity are you doing?
Are you a shining success in the home business opportunity that you’re doing?
Are...
Presenting Seminars to Bump Up Sales
If you are a freelancer, subcontrator, designer, artist, decorator, or any type of creative person and are making (or trying to make) your living in any creative field, then this article is for you!
Many of my clients are turning to...
Why Are Customers So Indecisive?
Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders.
You stand by the wayside and sweat, praying the sale will go through. Then almost...
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Company Logo Design – Tips For Success
Logo designs are typically a visual representation of a graphic or text or a combination of both that provides a unique identity to a company and its products. Logos help to create a visual recognizable identity for a company that effectively contributes to the company's branding.
With the wide artistic possibilities, logo designers often become too enthusiast in creating a company logo design that actually fails to meet the purpose. An extremely abstract art, or a very complex illustration is often not a good example of a logo though they might be considered as a good art if considered from the perspective of a general artwork and not a logo. A logo design should be well thought out, with factors like usage, application and the nature of the company being kept in mind. These few simple tips will give you a grip on the job and even when you get a professional logo design firm to do your logo, you will know what exactly to ask from them.
Primary Identity for your Business
A company logo design creates the primary identity of your business and it should be designed in a way to represent the attitude and nature of the business in the best possible way. A logo designs should not be "dated" and should always have a fresh and contemporary look. Also while deciding on the logo you should consider where and how you are going to use it. Depending on the various mediums on which you are going to put the logo, the color and nature of the logo should be chosen. Also, a logo design can have a long term cost impact, for example having a four color logo can cost very high when you need to print it on your business cards and corporate stationary. Logo design is one of your most important business decisions that are sure to have a great impact on your business for its lifetime.
Simplicity is the Key
Do not go for a complicated design, always remember a logo is not a piece of art but it is a symbol for your corporate identity. Complicated designs are difficult to remember and are not easily recognized. Also, if you ever require a miniature version of your logo, say to put on some gift items like pen or coffee mug, it will loose the clarity and look like a colored blob.
Use Less
Colors
Even if your logo design company does not charge you more for using more colors, always restrict your choice to a maximum of three colors. Using more colors can make the logo look good on the web but how would it look when you are sending a fax with the logo in black and white? Besides, the more colors you use for logo the more will be your printing cost.
Use Regular Fonts
Though some fancy fonts might look good on your company logo try to keep your font choice as close to the regular fonts that are commonly available. This makes commercial reproduction and reprint of your logo much easier even if you are using a different printer than the one who actually printed your logo when it was created.
Always Use Vector Graphics
The most important reason for a logo design to be done in vector format is that vector graphics can be resized without any loss of clarity or image quality. A company logo design is used for varied purpose like in business cards and corporate stationery, websites, signage etc and in each of these you would require a different size of the logo. To meet this requirement, it is essential that the logo be created as a vector graphics in some vector software application like Adobe Illustrator or Macromedia Freehand. Logos done in software like Adobe Photoshop would loose quality and stretched once the image is enlarged.
Trademark and Registration
Now that you have got the company logo designed it is always wise to get it registered and trademarked to ensure that the logo is protected from any sort of plagiarisms. Most logo design companies would transfer their complete copyright on the design to the buyer; however, it is advisable that you ask your logo designer to confirm on this point.
About the Author: Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and Internet marketing. http://www.mycorporatelogo.com
Source: www.isnare.com
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
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| AllAboutBranding.com : Home |
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| brandchannel.com | branding resource produced by Interbrand | brands |
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| The Brand Called You |
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| What Brand Are You? A branding viral by The Design Conspiracy |
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| Branding - Yahoo! Small Business |
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| Branding and Usability |
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| iMedia Connection: Research & Metrics - Branding |
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| Small Business Marketing And Branding |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
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