|
BEYOND EBOOKS - 10 Powerful Alternative Infoproduct Formats Part 1 of 2
here are literally hundreds of new information-based eBooks being released every day. Is the market saturated? Do you stand a chance? How do you make your product stand out from the crowd? No doubt, there is still very good money to be made with...
Company Logo Design – Tips For Success
Logo designs are typically a visual representation of a graphic or text or a combination of both that provides a unique identity to a company and its products. Logos help to create a visual recognizable identity for a company that effectively...
Effective Advertising
How do you know when your advertising dollars are being well spent?
Effective Advertising How do you know when your advertising dollars are being well spent? First, let’s expose two of the most common fallacies about advertising. Number one is...
How to Get Customers to Flock to Your Home-Based Business
You’re a home-based business owner who wants to generate more income. You can generate more income by serving more clients, but you don’t have an unlimited budget to advertise – here are some effective marketing tips that you can implement for...
The Branded Customer Experience – “We never say no
Colin Shaw urges you to ensure that your branding and marketing activities are aligned with your Customer experience.
I work with a client in the North of England. Whenever I visit them I always stay at the same hotel. At this hotel...
|
|
|
|
|
|
|
|
Search Your Soul: The Psychology Of A Search Engine
In Don Delillo's novel, THE UNDERWORLD, the main character is a nun seeking the mysteries of the afterlife. In the end of the story she discovers the bewildering truth; after death we simply become the content of our website.
If this were true, you would be very careful what you put on your website. Popularized by movies like the “matrix” the theme of digital ‘soul’ has become more common. Seldom do these fictional themes create practical application that can explode your business.
If the old adage is true “it’s all sales all the time”, then everybody who owns a business is on a crusade whether he wants to be or not. If you are not on a crusade you will probably not be in business for long. Converting customers and keeping them is the name of the game. Therefore you must resist the temptation to assert your charismatic Brand dogma to drive your Internet campaign. You must instead provide your customer with information, substance, and experience. You must give them Value.
The problem with sales crusading, institutional branding and “tooting your own horn” is that it really doesn’t work that well on the search engines. This is because the search engines are all about the customer, not about your crusade. Institutional Branding, while it has its place, will not draw your ideal prospects at a reasonable cost, and it will not re-initiate the interests of your current customers.
It is all about what the customer is looking for. You must focus on optimizing your website based on providing the
type of information your ideal prospects are actually seeking. If you do this you have effectively pre-qualified your ideal prospects by providing them with valuable and authentic information about issues relevant to them. This helps them buy your product while developing trust at the same time.
A transactional relationship founded on an educational process lasts much longer and has a much higher net revenue over the lifetime of the customer. It has been shown that giving a potential customer valuable information and getting him to enquire about further information is the most effective direct response method ever used. And when done properly, the search engines will reward you for it.
So perhaps, in a crude sort of way, your website really is the ‘soul’ of your business as seen through the eyes of the search engine. It is also the Intrinsic Value of your business as seen through the eyes of your ideal prospect.
About the Author: Before joining http://www.iconinteractive.com Russell had ten years of television advertising, sales and marketing experience. His television experience includes editing and producing several well known infomercials and bringing them to market in the US. He has consulted with fortune 1000 companies including Corporate Express, TV media creative
Source: www.isnare.com
|
|
|
|
|
Brand - Wikipedia, the free encyclopedia |
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
en.wikipedia.org |
  |
Branding - Wikipedia, the free encyclopedia |
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
en.wikipedia.org |
  |
AllAboutBranding.com : Home |
Provides resources and opinions on branding. Includes brand development, management and communications. |
www.allaboutbranding.com |
  |
brandchannel.com | branding resource produced by Interbrand | brands |
An international online exchange and resource about brand marketing and branding. |
www.brandchannel.com |
  |
Branding Company Corporate Branding Internet Brand Identity ... |
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
www.brandidentityguru.com |
  |
Branding Blog |
Branding and positioning news and opinion. |
www.brandingblog.com |
  |
Branding Asia |
Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
www.brandingasia.com |
  |
Pages tagged with "branding" on del.icio.us |
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
del.icio.us |
  |
The Brand Called You |
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
www.fastcompany.com |
  |
Branding: See what people are saying right now on Technorati |
See all blog posts tagged with branding on Technorati. |
www.technorati.com |
  |
Mozilla Branding |
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
www.mozilla.org |
  |
What Brand Are You? A branding viral by The Design Conspiracy |
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
www.whatbrandareyou.com |
  |
Julie & Company: Affordable branding, web design, graphic design ... |
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
www.julieandcompany.com |
  |
Forty Media - Web Design, Web Development, Branding, Great Websites |
a professional web design agency based in Phoenix, Arizona. |
www.fortymedia.com |
  |
Branding - Yahoo! Small Business |
Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
smallbusiness.yahoo.com |
  |
Lexicon |
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
www.lexicon-branding.com |
  |
Branding and Usability |
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
www.uie.com |
  |
iMedia Connection: Research & Metrics - Branding |
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
www.imediaconnection.com |
  |
Small Business Marketing And Branding |
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
smallbusinessbranding.com |
  |
Beyond Branding |
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
www.beyond-branding.com |
  |