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Have You Forked Your Fish's Tail?
“Have You Forked Your Fish?” Written by: Dan Pendleton www.ez-money-maker.com Hello Internet Friend, It’s been a few weeks since my last article and I pray that all is well with you. You know, I didn’t how hard it would be to lose a loved one (my...
"How To Create Your Own *24/7 Little Sales Machines* In 5 Simple Steps"
Here's an astonishing fact guaranteed to excite you...
Many successful internet gurus like Terry Dean and Yanik Silver became that way by branding and advertising themselves aggressively through ezine advertising.
Ezine advertising is...
Mona Lisa Your Branding
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding...
Selling on eBay
There are literally dozens of eBay ebooks on the market, which
provide professional insight in starting an online business
using eBay as your storefront. Some of the best selling eBay
ebooks at Fizziebooks will help you start a profitable...
Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like...
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Creating an Irresistible Brand
Why you should be using TouchPoint branding to ensure customer
loyalty.
Hard times create amazing successes.
Despite all the talk today of an oversupply of goods and
services, industry consolidation, menacing imports, stalled
prices, and shrinking margins, a few remarkable businesses have
discovered how to make their brands irresistible to more and
more customers. And they have done it in remarkably speedy
fashion, seemingly coming out of nowhere to virtually own their
markets. Consider, for example, Google, which went from being a
nonsense word to a global verb and supernova of the Internet in
only three years, which then led to its becoming a publicly
traded company with an $80 billion market cap.
Or how about the gizmo named TiVo, which changed television
viewing forever for millions of American families by creating
buzz outside the typical sales and marketing channels.
Dozens of similarly surprising brands -- names like American
Girl, Best Buy, Chico's, Hardiplank, and Washington Mutual --
are thriving in all sorts of sectors, from manufacturing to
wholesale to retail, and they have been built far more quickly
and inexpensively than brands that rely solely on traditional
approaches, most notably advertising. How do these luminaries do
it? They overpromise and they overdeliver.
It's a new, faster, and less-expensive approach to beating the
competition that I call TouchPoint Branding. Simply put, they
have made big promises to their customers, and they are
delivering on them in big ways at three important points of
interaction.
TouchPoint Branding begins with a unique, attention-grabbing
brand promise that radically differentiates a company from its
competitors. Google, for instance, vows to lead you to virtually
anything you want to know, in 0.2 seconds. TiVo's pledge is: TV
-- your way! American Girl promises dolls that enchant girls and
teach them how to live a life of substance. And in a glutted
business environment in which everyone seems to be shouting the
same message simultaneously and at peak volume, exciting,
breakthrough brand promises are the best way to
stand out from
the crowd. New companies must develop unique brand promises just
to battle their way into the marketplace.
Established businesses, faced with fighting off upstarts and
differentiating themselves from their rivals, have to
periodically overhaul their brand promises to adjust to changes
in their environments, their competitors, and their customers.
But simply coming up with a unique brand promise, or
overpromise, isn't enough. When you overpromise, you will be
saying that you are confident your brand will perform. You will
be putting your whole reputation for honesty on the line, making
a solemn contract with hundreds, thousands, maybe even millions
of customers. And, as wise managers know, trust is the hard
currency of business success. The price for squandering it --
sabotaging a brand's promise -- is always too high to pay,
because, at the end of the day, the priceless intangible called
integrity is the richest asset on any company's balance sheet.
After a brand promise has been clearly established, you must
also overdeliver by keeping your promises in imaginative,
dynamic, and unique ways. And to do that, managers will need to
get their entire organizations aligned to execute that big
promise flawlessly and, above all, consistently every day with
every sale or interaction. You must give your customers more
than they ever expected from you at each of three critical
moments of interaction -- the Product TouchPoint, the Human
TouchPoint, and the System TouchPoint. That's where your
advantage over competitors will emerge.
When properly executed, TouchPoint Branding enables managers at
every level to inspire their employees to overdeliver on the
company's brand promise. This is the breakthrough that can
revitalize your company, just as it has propelled the
trailblazers I've written about here.
About the author:
Create breakthrough brands and deliver extraordinary customer
experiences with tips from Rick Barrera's new book, Overpromise
and Overdeliver; The Secrets of Unshakable Customer Loyalty.
Free excerpt available at http://www.overpromise.com the
Overpromise Website
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
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| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
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| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
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| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
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| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
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| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
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| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
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| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
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| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
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| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
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| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
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| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
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| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
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| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
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| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
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| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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