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Advertising On A Budget - Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com. Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was...
Company Logo Design – Tips For Success
Logo designs are typically a visual representation of a graphic or text or a combination of both that provides a unique identity to a company and its products. Logos help to create a visual recognizable identity for a company that effectively...
How To Brand Your Home Based Web Business
"A coke and a smile!" I would be willing to bet that just about everyone today recognizes this slogan. Branding is the process by which you associate in peoples minds a name, slogan, or logo with a product. Included in the association are all of...
Text vs. Pictures: Shedding Light on the Debate
What's more important to your web site: pictures or text? If you have an ecommerce web site, you need the answer to that question. Your profits depend on it. Over the years, we've heard a lot of opinions on this topic. Some webmasters formed...
The Power of a Self Brand
How to create a winning brand for your most important product - you. You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included. ...
 
Get Branded--Part II

Coaching For Your Success
Get Branded—Part II

Michelle L. Casto, M.Ed.
Life Coach, Speaker, and Author

Branding is a way of marketing yourself so that people know who you are and what you do. If you brand yourself well, it will send a message that is instantly understood by your buyers and customers. The best three ways to build your name brand are: 1) Know yourself, 2) Choose work that allows you to do your personal best, and 3) Market, market, market yourself.

KNOW YOURSELF
Know your strengths
What are you good at? Why do other people like your work? What areas can you improve upon? If you are not sure what you are good at, how can you expect other people to take you seriously?

Know your niche
What makes you unique? How can you position yourself in your niche market? What value do you provide that makes you stand out? Become focused, do what you do well.

Register your name
Register your trademark or servicemark at www.uspto.gov. Get a business license. Register your website and domain registration at www.networksolutions.com. Having all of your “names” officially registered is very important to protect yourself against copyright infringement, and plagiarism---in short; the stealing of your identity.

Gain credibility
What can you do to make yourself an authority in your chosen field? Write a book? Give a speech? Join an association? Putting yourself out there in front of the public is essential.

Develop and maintain your network
Who do you need to stay in contact with? Who can you connect with in the future? What relationships can you nurture that can be mutually beneficial? Word-of-mouth advertising is the most powerful and influential advertising there is.

CHOOSE WORK THAT REFLECTS YOU
The second way to build your brand is by the projects that you take on. When you work for yourself, you have the freedom to choose the work you do, so it is very important that you take on projects that reflect the kind of brand you are building. Make your work the difference between ordinary and extraordinary. Do the little “extras” that make you stand out.
By choosing work that is important to you and making your projects extraordinary, you make (and leave) your mark. Keep your eyes and ears open. Always be on the lookout for projects, companies, and people that you can bring your special qualities or brand to. Great work does not magically appear. In fact, some projects may, at first, seem dull and boring, but when you perform your magic, those projects become exciting. And soon, by word of mouth (and because of your reputation), people will come


looking for you.

MARKET YOURSELF
The third way to build your brand is to actively promote yourself through print and Web-based marketing materials. You can develop professional marketing materials within an economical budget. Make sure your materials are up-to-date, of high quality, contain excellent content, and are readily available to potential clients. It is also important to keep a current read on the marketplace. Is your brand making the impact you want? Do you need to make some adjustments? Do you need to reinvent yourself? Being the CEO of You, Inc. is a tough job, but the rewards certainly outweigh the drawbacks.

___Attractive business cards, letterhead, etc.
___Your own website.
___A personal biography.
___Brochures and flyers.
___Create and send out press releases.
___Video or audio clip, if relevant.
___Use testimonials or case studies of those who have benefited from you or your work.
___Develop interesting story ideas that can be picked up from the media.
___Become well known in your career field by writing or presenting your work
to professional associations.
___Have an effective communication program, so that people can find out about you
(word of mouth, voicemail/information line, email, etc.)
___Use similar colors, logos, and messages in your marketing materials, so people can
easily make a connection between you and your work.
___Develop a logo and tag line (For example: Get Smart!’s logo is the knowledge tree
with a man and woman reading under it, and has the tag line: “Educate and Empower Yourself”)


Building a brand is about building recognition, and above all, trust. Make sure your clients and customers can trust you to do the job and do it well.



About the author:

Michelle L. Casto is a whole life coach, speaker, and author of Get Smart! About Modern Romantic Relationships, Get Smart! About Modern Career Development, and Get Smart! About Modern Stress Management. Her coaching practice is Brightlight Coaching, she helps people come up with bright ideas for their life and empowers them to freely shine their bright light to the world.
Coaching is an empowering and enlightening experience. Michelle can work with you to build and brand your business. Contact her for a free 30 minute coaching session: (361) 949-0337
or visit
www.getsmartseries.comand www.brightlightcoach.com

 

Brand - Wikipedia, the free encyclopedia
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ...
en.wikipedia.org
 
Branding - Wikipedia, the free encyclopedia
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ...
en.wikipedia.org
 
AllAboutBranding.com : Home
Provides resources and opinions on branding. Includes brand development, management and communications.
www.allaboutbranding.com
 
brandchannel.com | branding resource produced by Interbrand | brands
An international online exchange and resource about brand marketing and branding.
www.brandchannel.com
 
Branding Company Corporate Branding Internet Brand Identity ...
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ...
www.brandidentityguru.com
 
Branding Blog
Branding and positioning news and opinion.
www.brandingblog.com
 
Branding Asia
Free articles, news and columns on branding in Asia. Market research and Asian marketing.
www.brandingasia.com
 
Pages tagged with "branding" on del.icio.us
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ...
del.icio.us
 
The Brand Called You
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ...
www.fastcompany.com
 
Branding: See what people are saying right now on Technorati
See all blog posts tagged with branding on Technorati.
www.technorati.com
 
Mozilla Branding
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ...
www.mozilla.org
 
What Brand Are You? A branding viral by The Design Conspiracy
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ...
www.whatbrandareyou.com
 
Julie & Company: Affordable branding, web design, graphic design ...
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ...
www.julieandcompany.com
 
Forty Media - Web Design, Web Development, Branding, Great Websites
a professional web design agency based in Phoenix, Arizona.
www.fortymedia.com
 
Branding - Yahoo! Small Business
Find information to help grow your online business with business plans, Thomas Register, news articles and more.
smallbusiness.yahoo.com
 
Lexicon
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ...
www.lexicon-branding.com
 
Branding and Usability
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ...
www.uie.com
 
iMedia Connection: Research & Metrics - Branding
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ...
www.imediaconnection.com
 
Small Business Marketing And Branding
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business.
smallbusinessbranding.com
 
Beyond Branding
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations.
www.beyond-branding.com
 
 

 
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