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Be Unique and Build a Brand
Be different or Die
In a Sea of Sameness, Brands Must Stand Out By Karen Post
Just like a cattle brand, a commercial brand denotes a difference. Management guru Tom Peters says, “Be distinct or be extinct.” Marketing veteran Jack Trout...
Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like...
So you're thinking of having your own website?
If you’re daydreaming about having your own website and you’re reasonably new to the world of computers and the internet, there are a few basic things you really should consider first. I’ve listed 10 baby steps to take first that could possibly...
The Branded Customer Experience – “We never say no
Colin Shaw urges you to ensure that your branding and marketing activities are aligned with your Customer experience.
I work with a client in the North of England. Whenever I visit them I always stay at the same hotel. At this hotel...
When Do You Stop Marketing To Customers?
Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you have marketing strategies specifically designed to tell you when to keep marketing, and when to stop? Well, stop looking so...
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Make your Mark by building your reputation
If you have to part with your hard-earned money for some goods
or services, who would you rather trust: a novice provider or an
expert one? The answer to that question is what makes branding
so much important.
Branding is the process, nay, the art, of stamping a seal of
professionalism and reliability on products or services that are
related to you. It's the core of every business and the heart of
every successful trade. Donald Trump has made a living out of
branding. He has established for himself a reputation for
producing quality goods. Since his name has been attached to
this perception, he has extended the same to all his products.
Today, people choose his offerings because of the Trump name.
The same principle can be applied online. Brand yourself as an
expert in a certain field and people would go to you whenever
they'll have needs relevant to your specialization. It's the
best advertisement there is: a public perception of your
expertise.
The Internet has taken this a step further with the formulation
of a strategy called viral branding. The trick here is to allow
the spread of your expertise is such a way that the number of
people who would view you as a bankable provider would grow
exponentially.
Contrary to popular belief, this is quite easy to pull off. Here
are some ways to brand yourself and allow the word to spread
like wildfire. Soon enough, your reputation would be synonymous
with excellence.
Write about something you know by heart. Words convey your
expertise, so you better use this avenue well.
Write an e-book, or a special report, or an article even. Make
sure it is informative and helpful for anyone who chances upon
it.
If you don't have the time to write, hire a ghostwriter. There
are a lot of them on the net. Some charge high, while there are
those who have reasonable rates. Find someone you could trust,
and who would be able to present the topic you have in mind in
the most interesting way possible.
If you
have written, or have caused the writing, of an e-book or
a special report, you have to distribute it with enough
incentive for the reader to spread it in his network. Usually, a
quality work would do the trick. But to be sure, give it away
for free, or bundle it with other products. Explicitly state
that the reader can give it away to his friends and family
members. This would make your work go viral.
If you have written, or have caused the writing, of an article,
submit it to as many free articles sites on the web, with your
name and website prominently displayed in the resource box.
Encourage the readers to republish the article for as long as
they maintain the resource box.
Publish your own eZine. An eZine, or electronic magazine, would
be a consistent venue you could use to show your subscribers
your reliable business plan. Encourage them to ask questions,
and answer these queries in your eZine. One person's question
would then become everyone's concern, and broadcasting your
answer to all of them could only reinforce your good reputation.
Provide excellent after purchase service. No matter how good
your product is, the buyer won't remember your name unless you
give him something extra. A good post-purchase service, i.e.
technical support, eligibility for freebies, etc., would assure
you that your clients will remember you instead of merely
remembering the product.
Establish relationships. Treat people well and chances are they
will treat you just as nice. Every online acquaintance is one
person more to your network, and that one person has a separate
network of hundreds more. Having good relationships with the
people you deal with is the best way of getting the word out
that your name means good business.
About the author:
Paul Duxbury runs a number of successful membership sites
alongside his other income generating websites. He has recently
launched http://www.web-success.co.uk which provides free
information on running an online or home based business.
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
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| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
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| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
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| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
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| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
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| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
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| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
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| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
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| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
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| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
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| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
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| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
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| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
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| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
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| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
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| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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