|
|
|
How To Get Massive Sales By Increasing Your Brand
How To Get Massive Sales By Increasing Your Brand Have you ever noticed that in any given market there are names you hear over and over again? They appear on discussion groups, email lists, online newsletters, web pages, reviews, other people's...
List Building Through Cooperative Partnerships....
This is a little tip I got from Alex Sampson, a true marketing master.
Fact#1:
The ownership of an optin list of subscribers is the #1 thing you can do to promote your product or services, you cannot succeed online without one, so don't...
The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinforces the importance of branding when we promote...
WALMART AND THE RULES
Recently Kevin Pine shared an argument he uses with clients in his site design business. It goes like this. Picture the greeter in WalMart stores, the one that gives you a warm welcome, offers you a cart and a flyer announcing specials for the...
Why Are Customers So Indecisive?
Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders.
You stand by the wayside and sweat, praying the sale will go through. Then almost...
|
|
| |
|
|
|
|
|
|
Real Estate Post Card Marketing; Million Dollar Mailings
Real Estate Post Card Marketing is an underutilized real estate
marketing strategy known by many, but used by few. The test? How
many agents do you know market real estate with postcards. Not
many - that's what I thought!
Yet, those that do maintain high visibility with their
prospects. From useful tips to delicious recipes, customized
real estate marketing post cards can leave positive and lasting
impressions about you and your services at affordable prices.
I like marketing real estate with post cards for several
reasons:
They're inexpensive - you can cast a wide net and reach a lot of
people for a little of nothing. And as you know, or will soon
learn, repeat contact with prospects is key to identity
branding.
You want buyers and sellers to think of you when they're ready
to make a real estate transaction; which you can accomplish
easier when you have repeated contacts with them. A series of
real estate marketing post cards will do that for you.
They're easy to set into motion - it takes little time to reach
hundreds to thousands of prospects via real estate post card
marketing.
Here's a great way to use them. Chose a neighborhood to farm;
condos, high end homes, country estates, move up homes, or
whatever.
Then, mail them post cards on a routinely scheduled basis.
Perhaps it's once a month, with special emphasis on holidays. Or
maybe it's every other month.
However frequent it is it your post cards should be interesting
enough that your prospects look forward to receiving them, but
not so often that they are annoying.
Fortunately, you don't have to spend time or energy designing
and printing your own post cards. There are several companies
that produce impressive Real Estate Postcards; ready for
addressing and mailing. They're cute, charming and make me
smile.
Even if you're a do it yourself type and like the idea of owning
a software program to design your own you can't go wrong with
ready made ones.
As a real estate you need to generate leads; buyers for listings
and sellers wanting to list their properties. You should also be
taking advantage of every opportunity to brand yourself. With
real estate post card marketing you can:
use your real estate marketing post cards like an extension of
your Business Cards. You
could also include your real-world
address, phone number, and website address if you're comfortable
with that. The key is to include information that makes it easy
for someone to get in touch with you.
use your real estate marketing post cards to Announce New
Listings. For example, announce your $2 million dollar listing
to a $750,000.00 neighborhood. Heck, it doesn't even have to be
your listing, and you can still implement this idea.
Here's what I mean! Select 4-5 one million dollar homes you'd
like to sell, which can be any body's listings in any agency.
Get to know them like they're your own listings.
Then, select a neighborhood, or neighborhoods, of 200-500 homes
where the values are $500,000.00, or so. More or less is okay,
but the idea is to seleect homes that are several hundred
thousand dollars or more less in value. The idea won't work if
there's only a $20,000.00 difference.
Select a a series of real estate post cards to send to the
owners in the targeted neighborhood(s). A series of letters will
work, but you can make a bigger and more lasting impression with
postcards.
Check out some Real Estate Postcards and you'll see what I mean.
The post cards should appeal to their desire to "move up" into
larger and/or more expensive homes.
Send a post card once a month.
Then, get ready for some business. You'll get potential buyers
interested in what you've got to sell that will also be
prospects for new listings. Can you see getting sales this way?
How about listings?
When you use this strategy you'll begin to create relationships
with people that'll translate to sales and listing, and reap the
benefits of your efforts over and over.
A real estate post card marketing campaign will enable you to
frequently and inexpensively market Real Estate Postcards to the
masses, and as you know the more frequent your contacts with
prospects the better your results will be.
About the author:
Lanard Perry is the author of "Farming Expired Listings - Your
Personal Guide To Success;" a Real Estate Listing System Ebook
Guide that shows Realtors how to average 1 or more listings a
week. Visit him at http://www.farmingexpiredlistings.com and
http://www.real-estate-marketing-talk.com for more business
building ideas.
|
|
|
|
|
| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
|
| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
|
| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
|
| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
|
| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
|
| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
|
| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
|
| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
|
| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
|
| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
|
| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
|
| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
|
| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
|
| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
|
| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
|
| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
|
| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
|
| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
|
| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
|
| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
|
|