|
|
|
How To Build and Manage A Winning Brand
The following issues are important to consider when building a brand, even if that brand is called YOU, Inc. 1. Great Brands tie into our emotions. It is crucial that this link be present and underlying all brand building efforts. If your brand...
Is Your Ad Killing Your Brand?
by Karon Thackston © 2002 http://www.copywritingcourse.com It’s funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web...
Managing Your Brand
Branding is becoming a serious problem nowadays and you really
have to analyze everything when launching a new brand especially
if it already exists. Brand management is slowly becoming very
difficult and you have to be one step ahead.
Most...
More Than Just a Logo: Creating Your Company's Corporate Identity
A client of mine once called after I had given a presentation to
him about his company's brand. He was calling to say we needed
to change the shade of taupe we had all agreed upon for the
firm's logo.
I was surprised to hear this busy man...
The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinforces the importance of branding when we promote...
|
|
| |
|
|
|
|
|
|
Seven Smart Marketing Strategies Every Business Should Use
Each year, U. S. companies spend billions of dollars to market their business. Marketing is the entire process of getting a product or service into the hands of buyers and it includes research, development, planning, copywriting, packaging, pricing, advertising, publicity, sales and delivery.
But if your company is small�like more than half of all businesses in America� you probably don�t have a large marketing budget. But you can stretch your marketing dollars by applying these seven smart marketing strategies:
1. Leverage the Power Of Targeting And Branding - Determine who�s most likely to buy your product or service, then tailor your marketing message accordingly. Always send the right message to the right audience. Also, create a consistent brand or image for your company, product or service. Branding involves everything related to your company from your logo down to your style of customer service. And it can help you make sales quicker and easier, so you�re able to spend less on marketing.
2. Choose the Right Tools For The Job - This amounts to doing it right the first time. You can�t afford to waste energy and precious dollars by using marketing pieces for the wrong purpose. For example, if you want to reach a specific market segment, direct mail is ideal. But a print ad in a general-interest publication would be a waste of money.
3. Create Versatile Materials - Create marketing materials you can use for more than one purpose. Instead of a large brochure, consider printing a small tri-fold piece that can be mailed inside an envelope, handed out and placed in a display rack. Similarly, a flier can be slipped inside a presentation folder or distributed in mass quantities.
4. Be Conservative - Don�t spend any more than is necessary to
get the job done. When printing, choose fewer colors and pages to cut your cost in half. Opt for graphics software, stock photography and other tools that allow you to avoid hiring expensive professionals. Your goal should always be to produce professional materials, not necessarily the most expensive ones.
5. Capitalize on �Free� Advertising - Send a press release to print, radio and broadcast media. It won�t cost you anything to send in submissions. But what you can gain is free publicity in the form of a full article or at least a small brief. Unbiased publicity from a reporter carries a lot of weight and can help you �advertise� your business better than any paid advertising can.
6. Form Strategic Alliances - Combine your marketing efforts and dollars with those of complementary businesses. Swap customer referrals and split the cost of a postcard mailing or print ad with trusted business partners. You can also share exhibit space at trade shows or co-sponsor special events.
7. Improve and Maximize Customer Relations - Always meet and exceed your customers� expectations... so you don�t lose them. Some estimates say it costs seven times more to acquire a new customer than to retain an existing one. You can also save money and time by generating repeat business from your customers. Contact them with a special offer or piece of useful information; they�ll probably be happy to hear from you. Ultimately, you�ll be doing them and yourself a favor.
About the author:
Copyright, Kate Smalley, Connecticut Secretary
Freelance Transcription Services
mailto:kms@connecticutsecretary.com
http://www.connecticutsecretary.com
|
|
|
|
|
| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
|
| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
|
| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
|
| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
|
| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
|
| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
|
| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
|
| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
|
| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
|
| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
|
| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
|
| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
|
| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
|
| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
|
| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
|
| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
|
| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
|
| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
|
| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
|
| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
|
|