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Creative People - Presenting Seminars to Bump Up Sales
Many of my clients are turning to speaking at chambers and other networking organizations to generate business. This is a wonderful method of building credibility and gaining free advertising, especially when you are in a creative business that...
Do I really need to write articles for e-zines?
When I was first advised to start writing articles, this was the first question I asked. As I was totally freaked out at the thought of me writing for others to read. Many people subscribe to e-zines and the readers often trust the recommendation of...
The 5W's of World Class Customer Service Training
The preamble to the United States Constitution begins, 'we, the
people.' I feel strongly that we, the people, are what make the
difference in life, both personally and professionally.
The interaction anyone has at any level with your company,...
The 7 Deaths Of A Salesman
In sales, you can work one of two ways. You can either do the things you should do or you can do the things you want to do. Sometimes these are one in the same, but more often they are at odds with one another. However, this article isn’t about...
The Relationship Between Colour & Sales
Make no mistake that emotions are the driving force behind sales, and customers making buying decisions can be influenced through visual elements towards a particular behaviour or emotion that will encourage more sales. Not convinced? Have you...
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Signage for Your Business
Outdoor signage compels the consumers to enter your place of
business. Utilizing tasteful designs, color, lightening your
signage will have a direct affect on human emotions. Human
emotion is what compels most of us to react or engage. Applying
visual graphics and wording in your outdoor signage will create
just that.
The livelihood of your business relies on a consistent business
image-known as branding. Gaining the competitive edge requires
effective branding. Every service or product has a signage
associated to it. You may only have one chance to capture that
image. Design an Effective Logo It takes careful consideration
of the type of business you're in and the services you provide
the consumer with to design an effective logo. You don't want to
mimic others in your industry, but sometimes NOT reinventing the
wheel works. Think about your industry: What image comes to
mind? Is it a photo, a group of lines, or a special font? The
focus is on being unique.
If you choose someone who specializes in signage design, that
individual will walk you through a series of questions to help
them evaluate an adequate design. The finished product will be
the image you present to the world - be sure it's impressive.
Visual Basics of Importance The visual display you create for
your business is your ultimate sales tool. It isn't necessary
for you to spend a large amount of money on expensive visual
displays. Expensive doesn't mean it is more effective, just more
money.
The makings of a good sign are one that captivates and
educates
the buyer. The right outdoor signage should reinforce your
company image. It is this image-embedded in the consumer's
mind-that will associate your service with another. Impressive
Color Beware - colors have away of choosing a gender. The color
and font size used to reflect your business profession must be
professional to be effective. Stay away from neon colors or
fonts that are unreadable from a distance. How Big Every city
and state has it own set of guidelines for outdoor signage. For
your outdoor signage to impact the consumer, it doesn't need to
be overpowering - just visible. The minimum sign letter height
is 4" for the message to be readable at 100 feet. Of course, if
you're located on a busy intersection you'll want at least 10"
lettering for people to catch within a glimpse.
The outdoor signage you select for your business must have an
impact on the emotions of your target market. Remember, it is
this image people will know you by. This same image will apply
to your business cards, letterhead, and marketing material. Stay
consistent and always professional and your signage will WOW
them.
About the author:
Matt Bacak became "#1 Best Selling Author" in just a few short
hours. Recent Entrepreneur Magazine's e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success
Stories. Discover The Secrets To Unleash The Powerful Promoter
In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100
value) just visit his website at http://www.powerfulpromoter.com
or http://promotingtips.com
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
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| AllAboutBranding.com : Home |
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| brandchannel.com | branding resource produced by Interbrand | brands |
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| Branding Company Corporate Branding Internet Brand Identity ... |
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| The Brand Called You |
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| Branding: See what people are saying right now on Technorati |
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| Mozilla Branding |
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| What Brand Are You? A branding viral by The Design Conspiracy |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
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| Branding - Yahoo! Small Business |
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| Branding and Usability |
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| iMedia Connection: Research & Metrics - Branding |
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| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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