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Branding – It’s More Than Just Your USP
by Karon Thackston © 2002 http://www.ktamarketing.com When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists of the...
Finding Your Niche: What Do You Want to be Known For?
In my experience, there are two kinds of small business owners: one that knows whom their market niche is and utilize it, and another who tends to waiver or not want to "set in stone" their target market. With the latter group, I always probe for...
Loosing my virginity
"Loosing My virginity" is an autobiography by Richard Branson, chairman of 'virgin group'. This title was choosen over other title like 'Virgin Group' or something similar to that would have bring a boring & very sober review and attention of...
Marketing the Government for Profit
Steps and tips on marketing your business to the government. Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year. Part of that can be yours if you know how to get it. Fact: Federal...
Website Design Tips by San Diego Internet Marketing Professionals
Approaching the year 2006, many San Diego Business's have
recognized the importance of bringing there business to the
millions of people that utilize the Internet on the daily basis.
If you are one of those businesses in this decision...
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Signage for Your Business
Outdoor signage compels the consumers to enter your place of
business. Utilizing tasteful designs, color, lightening your
signage will have a direct affect on human emotions. Human
emotion is what compels most of us to react or engage. Applying
visual graphics and wording in your outdoor signage will create
just that.
The livelihood of your business relies on a consistent business
image-known as branding. Gaining the competitive edge requires
effective branding. Every service or product has a signage
associated to it. You may only have one chance to capture that
image. Design an Effective Logo It takes careful consideration
of the type of business you're in and the services you provide
the consumer with to design an effective logo. You don't want to
mimic others in your industry, but sometimes NOT reinventing the
wheel works. Think about your industry: What image comes to
mind? Is it a photo, a group of lines, or a special font? The
focus is on being unique.
If you choose someone who specializes in signage design, that
individual will walk you through a series of questions to help
them evaluate an adequate design. The finished product will be
the image you present to the world - be sure it's impressive.
Visual Basics of Importance The visual display you create for
your business is your ultimate sales tool. It isn't necessary
for you to spend a large amount of money on expensive visual
displays. Expensive doesn't mean it is more effective, just more
money.
The makings of a good sign are one that captivates and
educates
the buyer. The right outdoor signage should reinforce your
company image. It is this image-embedded in the consumer's
mind-that will associate your service with another. Impressive
Color Beware - colors have away of choosing a gender. The color
and font size used to reflect your business profession must be
professional to be effective. Stay away from neon colors or
fonts that are unreadable from a distance. How Big Every city
and state has it own set of guidelines for outdoor signage. For
your outdoor signage to impact the consumer, it doesn't need to
be overpowering - just visible. The minimum sign letter height
is 4" for the message to be readable at 100 feet. Of course, if
you're located on a busy intersection you'll want at least 10"
lettering for people to catch within a glimpse.
The outdoor signage you select for your business must have an
impact on the emotions of your target market. Remember, it is
this image people will know you by. This same image will apply
to your business cards, letterhead, and marketing material. Stay
consistent and always professional and your signage will WOW
them.
About the author:
Matt Bacak became "#1 Best Selling Author" in just a few short
hours. Recent Entrepreneur Magazine's e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success
Stories. Discover The Secrets To Unleash The Powerful Promoter
In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100
value) just visit his website at http://www.powerfulpromoter.com
or http://promotingtips.com
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
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| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
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| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
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| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
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| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
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| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
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| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
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| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
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| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
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| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
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| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
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| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
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| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
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| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
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| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
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| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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