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Do I really need to write articles for e-zines?
When I was first advised to start writing articles, this was the first question I asked. As I was totally freaked out at the thought of me writing for others to read. Many people subscribe to e-zines and the readers often trust the recommendation of...
Increase Your Leads with Search Engine and Lead Optimization Strategies
Copyright 2005 Tim OKeefe
The most optimal way for an online Real Estate agent to succeed
is thru rapid lead generation and follow up. And in order to
escalate your leads, you must start off with an acceptance of
your current traffic and...
More Than Just a Logo: Creating Your Company's Corporate Identity
A client of mine once called after I had given a presentation to
him about his company's brand. He was calling to say we needed
to change the shade of taupe we had all agreed upon for the
firm's logo.
I was surprised to hear this busy man...
Signage for Your Business
Outdoor signage compels the consumers to enter your place of
business. Utilizing tasteful designs, color, lightening your
signage will have a direct affect on human emotions. Human
emotion is what compels most of us to react or engage....
Website Design Tips by San Diego Internet Marketing Professionals
Approaching the year 2006, many San Diego Business's have
recognized the importance of bringing there business to the
millions of people that utilize the Internet on the daily basis.
If you are one of those businesses in this decision...
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Six questions to ask BEFORE committing to business web site
Too often the web site experience becomes frustrating for the web site owners.
Their expectations are high but many mistakes are made.
We analysed the problems that new web sites experience and came up with this 10-minute tutorial in a form of questions and answers.
Q1.Why would I need a web site?
A1.
- Improve my service by providing the existing clients with useful resources
That will help me to build up the loyalty of the clientele and get returning clients.
Examples: my contact details, this month special, technical info on the products.
- Obtain new clients via Internet
That is how I am going to make new sales.
Example: local resident searching for "car dealers Geelong" on Google,
will find my web site with latest stock details and pricing.
- My strongest competitors already have web sites!
That is how I am going to match and beat them in the competition.
Q2.How am I going to achieve my online business goals?
A2.Initially I will have a nice but not an expensive web site.
It will be positioned on major search engines and drive
potential clients to my business. It will be supported by
a smart Internet marketing strategy tailored for specifically for my business.
That may include pay-per-click, email marketing or other methods.
I will be spending more money on my web site only AFTER it starts generating
income.
Q3.What is my web site checklist?
A3.Domain name registration, web hosting, web design, SEO - optimisation for search engines,
Internet marketing, web site updates and web site maintenance.
These services are provided by different types of businesses.
Some companies can deliver a complete web site service.
I am going to ask my providers BEFORE I sign up how they are going to contribute
to achieving of my online business goals.
I will not sign up if they talk megabytes and technologies.
I am interested in visitors and
dollars!
Q4.What if I already have a web site?
A4.No matter how good is my web site - it will age.
I need to update it every 6 - 12 months.
If your web site does not have a consistent targeted web traffic
I may never get a Return On Investment.
If it is a case - my web site may need an immediate makeover.
Q5.What are the typical web site expenses, including hidden?
A5
- Web site design and development: $500+ (one off)
- Web site hosting: $240+ (annually)
- Web site marketing: $50+ (monthly)
- Web site update and maintenance: $30+ (monthly)
Q6.What type of web site is for me?
A6.Typically there are 3 types of web sites on the Internet.
Depending on my type of business, its size and
targeted audience I should choose from:
1.Basic presence on the Internet
Internet version of my business card and online brochure.
Benefits:
- extended branding of my business
- all hours availability of information for EXISTING clients
- improved image of my business
- professional email address instead of my local ISP
Examples: legal and accounting firms, printing.
Costs:$500+, annual maintenance $250+
2.Powerful marketing tool
Interactive web site.
Benefits:
- make existing clients return again and again
- establishing special relationship with clients
- get NEW clients
Example: hardware shop, travel agency.
Costs: $1500+, annual maintenance $500+
3.Additional sales channel
e-commerce web site suits retailers and wholesalers of goods.
Works really well if brands and characteristics
of products are well known or easy to explain.
Great business value if the price is right.
Examples: stationary suppliers, books CDs,DVDs
Costs:$2500+, annual maintenance $1000+
About the Author
Rkd Unger is founder of Infopulse Pty Ltd and - Web design and Internet marketing company
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