|
|
|
Branding for profits
Branding for Profits copyright 2002 Pavel Lenshin General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the image of your company if we deal with corporate branding...
Text vs. Pictures: Shedding Light on the Debate
What's more important to your web site: pictures or text? If you have an ecommerce web site, you need the answer to that question. Your profits depend on it. Over the years, we've heard a lot of opinions on this topic. Some webmasters formed...
The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinforces the importance of branding when we promote...
The Microsoft Brand
The value of Microsoft brand, according to the Interbrand study, is US$65,068,000,000. That's a lot of brand value, for a company that no one actually likes.
The value of Microsoft brand, according to the Interbrand study, is...
Why You Need To Have Your Prices Upfront
How much do you charge? I don’t know. I’ll have to check with my brain.
Huh?
In nine out of ten sites, customers will not be told upfront, how much the customer is expected to pay for a product or a service.
The website/brochure will hem...
|
|
| |
|
|
|
|
|
|
The Goldmine known as Private Label Rights!
There are three basic rights you should know about when it comes
to resale rights marketing.
These are:
resale rights master resale rights private label rights
Whenever you purchase a product with resale rights, you will
only have the license to sell the said product to other people.
When you purchase a product with master resale rights, you will
have the license to sell the product to other people, and you
will also have the option to sell the resale right for the same
product as well.
This means that the people to whom you sell the resale rights of
the product whose master resale rights you own will consequently
acquire the license to sell the said product to other people.
Confusing as this may sound, our focus for this article are
private label rights which, of the three rights mentioned above,
is undoubtedly the most empowering and the most profitable.
Private label rights are embodied in a license that comes with
an information product you may be able to purchase. These rights
would allow you to alter, modify, enhance and rearrange the
contents of the said product to suit your own needs and wishes.
What exactly does this mean? With private label rights, you
could divide the chapters of, say, an eBook, and sell them as a
series of articles.
The reverse is also true. If you purchased a set of articles
with accompanying private label rights, you could compile them
into one nifty and seemingly novel eBook or special report.
Better yet, you could add any information on the said
information product, without having to seek the permission of
the original author. You feel that one section is wanting in
details? You could freely insert your own additions! But the
best part of information products with private label rights is
that, in most cases, you could put your name as the author of
the work, without having to pay royalties or ghostwriting
charges to the original author.
There are many benefits to private label rights. Some are quite
apparent. Others only manifest after a deeper scrutiny. Let's
take a look at some of them:
Private label rights would allow you to come up with a variety
of new products from the original source. Being empowered to
alter the contents to suit your needs, you have the liberty to
repackage them as novel offers for different
markets.
Private label rights would allow you to improve on a work that
you may have found lacking. Tired of purchasing products to
sell, when such products do not meet your standards of quality
and they are disappointingly unalterable? You won't have to
worry about such with private label rights. You have the freedom
to change and improve on what is written as you see fit. Private
label rights are perfect for branding yourself and your
business. You need to get the word out about your online
venture.
Purchasing a number of information products with private label
rights and naming them as your own would impress upon the online
world that you are an expert in your chosen field, and they
would trust you more easily when the need arises to procure your
services or avail of your products.
The purchaser is not the only person who stands to earn from
private label rights, however. An information product creator
can also consider this route if he wishes to make some fast
money. The information product creator can offer the private
label rights to his works at a substantially higher price,
considering all the perks that are attached to it. There has
been an age old debate as to whether or not a creator should
sell the private label rights for his products.
Though there are many schools of thought on the matter, the
following scenario seems to be the most beneficial for the
information product creator: he should sell the private label
rights for his products only when the same is nearing the end of
its market life.
At this point, it is widely believed that the product has
already been squeezed dry of its moneymaking potentials, and by
allowing other people to alter it in creative ways, the said
product might find new life in different markets.
Private label rights are excellent offerings in the world of
Internet marketing. When you encounter a hot commodity that
would give you the liberty to alter its essence and call it your
own, it is very much worth your time to study the profitability
of purchasing the same. Offers this good don't come everyday.
About the author:
Paul Duxbury runs a number of successful income generating
websites. He has recently launched http://www.web-success.co.uk
which provides free information on running an online or home
based business.
|
|
|
|
|
| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
|
| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
|
| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
|
| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
|
| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
|
| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
|
| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
|
| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
|
| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
|
| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
|
| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
|
| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
|
| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
|
| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
|
| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
|
| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
|
| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
|
| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
|
| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
|
| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
|
|