|
|
|
"Achiever's Interview with Stupidman"
Don't let the name "Stupidman" fool you. Stupidman is actually a very clever guy who understands the principle of "branding" on the internet. Read about his exploits...
This week's Motivation & Self Esteem For Success "Achiever's Interview" is...
Branding and Internal Communication
In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used, effectively, to improve productivity and retention. This is an expanded version of my response to her question:
Yes, I think you can use the idea of...
Ethical finance: who benefits from our spending?
On one hand consumers are being universally criticised for running up significant amounts of debt on credit cards, yet conversely many companies are capitalising on the growing credit card debt, from charities and political organisations to football...
Make Money Buying from eBay?
Most people say the only way to make money from eBay is to sell
on eBay.
They are almost right.
They are actually tons of other methods to profit using eBay,
and selling is only one of it.
As oppose to selling, buying can be your...
Top Ten Ways to Communicate @ Work Effectively!
Whenever I ask people in a work setting, "What would improve work, profits and customer service the most where you work?" the answer is almost always "Better communication!" Once the problem is noted, the next question is, "What are some effective...
|
|
| |
|
|
|
|
|
|
The Microsoft Brand
The value of Microsoft brand, according to the Interbrand study, is US$65,068,000,000. That's a lot of brand value, for a company that no one actually likes.
The value of Microsoft brand, according to the Interbrand study, is US$65,068,000,000. That's a lot of brand value, for a company that no one actually likes. And that's exactly our point. How can Microsoft brand be worth so much? Aren't brands supposed to be about 'intangibles' and 'goodwill'? These may be old fashioned terms when compared to the language of the latest brand gurus, but brands, after all, are about perceptions. Or are they?
The Interbrand brand valuation model is made up of four elements:
Financial forecasting Role of branding Brand strength Brand value calculation All this seems to be a little too close to accounting alchemy for us. But on the whole Interbrand do seem to get it right. The top 10 include such well respected brands such as Coca Cola, GE, Intel, Disney, Ford and McDonald's (OK, not everyone loves McDonald's but at least there are some of us that still love Big Mac!).
But Microsoft? We beg to differ.
About the Author
BuildingBrands offers practical marketing 'know how' for business owners and managers. Whether you are a one-man start-up, or already running a medium-sized company, BuildingBrands can help you unlock your potential.
|
|
|
|
|
| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
|
| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
|
| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
|
| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
|
| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
|
| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
|
| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
|
| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
|
| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
|
| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
|
| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
|
| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
|
| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
|
| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
|
| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
|
| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
|
| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
|
| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
|
| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
|
| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
|
|