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Don't Punish Yourself Doing (Type X) Business
Are you type X or type Y? Don't worry, it ain't gonna hurt you until you really understand what you should be? Type X, or Type Y! In today's hyper-competitive world, there's no better way to live your dreams than to have your own online ...
Search Engine Optimization, Custom Graphics and Logo Creation and newsletter campaigning!
LocalBizNetwork is an online community for small business in
California, US. Our business services include Website Services,
Extranet Docs, Search Engine Optimization, E-learning Systems,
E-commerce, Custom Graphics and Logo Creation,...
The Microsoft Brand
The value of Microsoft brand, according to the Interbrand study, is US$65,068,000,000. That's a lot of brand value, for a company that no one actually likes.
The value of Microsoft brand, according to the Interbrand study, is...
The Power of Why: A Psychological Revelation
Here's why ‘WHY’ is such a profit-making marketing trigger.
“Stop taking two and three plates of food,” my mother said to me angrily.
I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food...
Want More Money & Less Stress?
At 2pm last Wednesday, I got a call from one of my clients. Before I could barely utter my "hello," she launched headlong into her story - "I am so frustrated! I have this client who has been dragging her feet at every stage of our...
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The super brand Marlboro
The Marlboro cigarettes story began in 1847 and was marketed mainly to women in London. This marketing strategy did not go over so well. In the 1920's, Marlboro cigarettes were then introduced to the American market as the cheap Cigarette of choice for women. It was also advertised as a mild Cigarette.
The Marlboro Cigarette brand never gained sufficient traction amongst smokers and was eventually taken off the market during World War II. Marlboro cigarettes were reintroduced in the 1950's when many consumers began to concern themselves with the health aspects of smoking. At the time, most cigarettes were non-filtered. The Marlboro cigarettes branding position as a women's Cigarette had also been reevaluated and so it was decided to market Marlboro cigarettes at men, rather that women.
The 'tattooed man' campaign got under way in 1955 - the images of a leaner, healthy Marlboro cigarettes smoker and laid-back outdoorsman commenced. Only very masculine men were used in ads to promote Marlboro cigarettes -- often these were Naval officers or cattle ranchers. Following this, in 1954, the cowboy was created and became the most popular Marlboro cigarettes character ever. By 1963, the Marlboro cowboy became the sole character in the selling of Marlboro cigarettes. In
1972, Marlboro cigarettes have become the most popular in the world and have remained in that position for most, if not all, of the time since.
In 1980 in the Superman II film: Lois Lane lights up. In fifty years of comic book appearances, Lois Lane never smoked. For a reported payment of $42,000, the company purchases 22 exposures of the Marlboro logo in the movie featuring the children's comic book hero, and Lois Lane, strong role model for teenage girls, gets a Marlboro pack on her desk and begins chain smoking Marlboro Lights.
At one point in the film, a character is tossed into a van with a large Marlboro sign on its side, and in the climactic scene the superhero battles amid a maze of Marlboro billboards before zooming off in triumph, leaving in his wake a solitary taxi with a Marlboro sign on top. The New York State Journal of Medicine published an article titled "Superman and the Marlboro Woman: The Lungs of Lois Lane." Throughout the 80s, Superman II is frequently re-run on TV in prime time.
The transformation of a brand from a failure and one meant only for women to that of a best selling brand, which stood for male machismo, and ruggedness underlined the resilience of the Marlboro brand.
About the Author
The super brand Marlboro
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
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| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
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| brandchannel.com | branding resource produced by Interbrand | brands |
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| Branding Company Corporate Branding Internet Brand Identity ... |
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| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
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| Branding: See what people are saying right now on Technorati |
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| www.technorati.com |
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| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| What Brand Are You? A branding viral by The Design Conspiracy |
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| Julie & Company: Affordable branding, web design, graphic design ... |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
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| Branding - Yahoo! Small Business |
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| Branding and Usability |
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| iMedia Connection: Research & Metrics - Branding |
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| Small Business Marketing And Branding |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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