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Be Unique and Build a Brand
Be different or Die
In a Sea of Sameness, Brands Must Stand Out By Karen Post
Just like a cattle brand, a commercial brand denotes a difference. Management guru Tom Peters says, “Be distinct or be extinct.” Marketing veteran Jack Trout...
The Art of Self Branding
How executives, salespeople and professional of all types can use personal branding to be more effective and successful.
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as...
The Choice between Yes and Yes: A Psychological Revelation
Three year old Kara was throwing a tantrum. She didn't want to go to bed, of that she was certain.
"Do you want to brush with the red or blue toothpaste?" her dad asked gently.
"Blue," she says, glad to be given the opportunity to make a...
The Million Dollar Idea Maker
We’ve all seen some absolutely fantastic products, services or systems which are incredibly hot profitable money-spinners, and many of us have often wished we had thought of it first.
But just where do the ideas come from? How do the creators...
Web Strategy and Powerful Persuasive Writing
Web Marketing Strategy and Powerful Persuasive Writing In today's hi-tech society, many commercial enterprises are trying to turn `bricks into clicks' but fail miserably. They make the classic mistake of assuming Internet surfers will visit their...
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Website Design Tips by San Diego Internet Marketing Professionals
Approaching the year 2006, many San Diego Business's have
recognized the importance of bringing there business to the
millions of people that utilize the Internet on the daily basis.
If you are one of those businesses in this decision making
process, read on to find the right San Diego Web Design and
Internet Marketing Company that is right for your needs. The
following article illustrates helpful hints and advice on
creating a website and promoting your business through the World
Wide Web including which Web Design Company to choose,
establishing the right image and having proper expectations on
the return in your investment.
The first logical step to bring your business to the World Wide
Web, is deciding which company to partner with. If you are
looking for a business partner to create and implement your
online campaign you must ensure that your interests are aligned.
I pose the following questions to help narrow down your search
for this very important decision. Keep in mind, these questions
only scratch the surface, but they are a starting point in your
decision to bring your business to the web:
1. How long has the Web Site Design/Internet Marketing Company
been in business? 2. Can you meet with the Web Design Company's
representatives regularly to ensure your Website/Online Business
is being promoted and maintained properly? 3. Does the Web Site
Design Company have San Diego references? 4. Do they have a long
term goal or "Marketing Blue Print" for the growth of your
online business? 5. Do they have a Web Design portfolio for you
to view and critique? 6. Do they have the staff to meet your
needs?
The second logical step in bringing your business to the
Internet is decisively establishing the aesthetic image of your
business and projecting that through your Web Site and online
presence. There are many factors that go into this complicated
step, but if approached properly, this complicated step will pay
dividends to the long term growth of your business. For example,
the first step in the process is to organize all
of your other
marketing materials (Yellow Page Advertisements, Print Ads,
Letterhead and Business Cards) and present them upon your first
meeting with the San Diego Website Design Company you chose.
This important step will help synergize all of your marketing
efforts to ensure they are working together.
Finally, the last step to hiring a online marketing company is
having proper expectations. Much like the rest of the business
world, establishing your business takes time. Follow the
parallel between a brick and mortar business located in downtown
San Diego and your newly established Internet business. A
typical retail store located in The Gaslamp will build a
reputation for themselves through marketing and foot traffic
over time. The longer they are established in The Gas Lamp
Quarter, the more foot traffic they will receive and their word
of mouth business will increase. The World Wide Web has a
similar waiting period, although it is more complicated. Your
online business must go through a similar "seasoning" period
where customers will learn to trust you and enjoy the services
you offer. In this time, your website will be indexed by the
search engines, linked to from blogs, forums and news articles
and it will enjoy repeat customers through the Internets version
of "word of mouth."
Bringing your business to the Internet is the next logical step
for any business branding a product or service or selling a
tangible product. If you are located in Southern California, a
San Diego Web Design company
that specializes in Internet
marketing is the only logical step. Organize all of your
existing marketing materials and be prepared for a serious
conversation with the marketing company you chose in order to
illustrate the proper image and most importantly go into this
new endeavor with the proper expectations. Please visit http://www.comoms.com for more
information.
About the author:
None
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| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
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| Branding - Wikipedia, the free encyclopedia |
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| en.wikipedia.org |
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| AllAboutBranding.com : Home |
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| brandchannel.com | branding resource produced by Interbrand | brands |
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| Branding Company Corporate Branding Internet Brand Identity ... |
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| Pages tagged with "branding" on del.icio.us |
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| The Brand Called You |
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| www.fastcompany.com |
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| Branding: See what people are saying right now on Technorati |
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| www.technorati.com |
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| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
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| What Brand Are You? A branding viral by The Design Conspiracy |
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| www.whatbrandareyou.com |
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| Julie & Company: Affordable branding, web design, graphic design ... |
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| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
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| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
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| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
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| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
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| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
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| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
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| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
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