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Crucial research to catapult your interview performance and your career
Millions of dollars are spent annually on marketing research by savvy companies aiming to maximize their marketing dollars when showcasing their products and services to their prospective clients. They recognize that to capture the attention of a...
Facing Job Interview
Facing the job Interview It is a very tough job market now days. You have to have additional skills to be successful. A little careful study and practice will give an edge over the others and you will come out with flying colors. Here are some...
Has Anyone Seen My Twenties?
Premature aging is spreading across the UK and is particularly prevalent amongst recent graduates in the UK who, upon leaving university, are plunged straight into fears about the property ladder, pensions and paying off their student debts. These...
Liars Get Caught! What NOT to Put on Your Resume
"Everybody does it" as they say. Face it, the job market can be
a very tough place to compete. If everyone inflates their
experience then how can an honest person get a job?
Well, as tempting as it may be, you do NOT want to risk lying...
When Layoffs Are Coming
When Layoffs Are Coming
Bruce Taylor
copyright Unison Coaching
When you hear the office rumor that layoffs are coming, that 25% of the staff are going to be let go, and the rest will take a pay cut, your first instinct is to panic:...
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Pre-Interview Web Research
You have obtained an interview -- congratulations! You feel prepared to discuss your strengths, your accomplishments, your willingness to work hard and learn quickly, and your ability to fit seamlessly into the employer's needs. But... you don't know anything about the employer. You may not even be sure what kind of industry they are in. Do some quick homework before your interview and you may glean a basic understanding of their business that can set you apart from other candidates.
In the "old days" you would have needed to visit a library to try to find the employer in a Business Directory or Manufacturers' Guide. Now you can use the Internet to investigate. If you are lucky, and find that they have their own website, explore it completely, like a search engine spider, page by page and link by link. It will provide you with genuine insight into their organization, their accomplishments, and their values. Try to identify what kind of problems and challenges they may be facing which you could address in an interview. If the company does not have a website,
Google them and see if they show up on another site.
If you know their product or service (if you don't, anonymously call the receptionist and just ask what the company does) search for their name within similar sites. If you cannot find the company anywhere, or can't find any helpful details, look at the industry they are in and see what is currently a hot topic and what predictions for future change are being discussed.
All such information will be immensely valuable in your interview either to demonstrate your ability to solve problems or, at the very least, allow you to ask intelligent, pertinent questions.
About the Author
Virginia Bola operated a rehabilitation company for 20 years, developing innovative job search techniques for disabled workers, while serving as a Vocational Expert in Administrative, Civil and Workers' Compensation Courts. Author of an interactive and supportive workbook, The Wolf at the Door: An Unemployment Survival Manual, and a monthly ezine, The Worker's Edge, she can be reached at http://www.unemploymentblues.com
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