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Coaching Packages Benefit the Coach & the Client
Do you have trouble retaining your ADD coaching clients? The
solution to this problem may be to offer your services as a
"coaching package."
Many ADD coaches charge clients per individual session, which
works just fine if your clients are...
Do You Need a Personal Assistant?
It’s great to be multi-skilled…be able to type your own correspondence, do your bookkeeping, answer all phone calls, prepare your PowerPoint presentations, organise your own travel, seminars, pick up and send your mail, pack orders, do your own...
How to Get a Grip on Your Money
Most people have no idea where their money goes. They earn it and they spend it.
That's fine if you want to live from week to week and are not concerned about your financial future. However if you want to increase your wealth and have more...
Sell More by Testing your Web Headlines and Home Page
A client asked me, "At what point do you change your Web site when not making enough sales?" My answer? Within a month or so because as long as your ad copy is weak, those weak sales numbers will continue. My Web master says "It depends on how...
Ten Top Ways for Managers to Motivate Their People
Motivating people is a sure way to get the best from them - yet it is not something for a to-do list. Motivation comes from consistent cultural shifts from within. Managers are the ones who can show behaviours which will make the difference and...
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Preparing For Your Media Interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won't get asked back. When you are contacted for any kind of media interview ask the following questions:
- What is the angle of the interview?
- Is the interview for Television, Radio, Print or the Internet?
- Will the reporter be interviewing anyone else for the same story?
- How much time will you have for the interview?
- What is the date the story will air?
Keep adding questions to your own checklist to help you prepare for your interviews. The following tips will help you:
Tip 1: Preview any show or publication before your interview.
Tip 2: Know what you want to talk about so you get your
main messages across.
Tip 3: Prepare for the questions you expect to be asked.
Tip 4: Create 10-15 second sound bites that are memorable and get your point across.
Tip 5: Understand colors and styles that are effective for on camera interviews.
Tip 6. Create any graphs, photos, or video to enhance your story in advance of the interview.
Being prepared and knowledgeable about your impending interview will boost your confidence and help you get the most from your media experiences.
Judy Jernudd is the CEO of STARtegic, a Media Consulting and Coaching firm in Beverly Hills, California. Companies that benefit from STARtegic Media and Presentation Coaching include IBM, Mobile Corporation, Dow, NASA and the United States Postal Service. Judy is the author of "Media Star Power ABCs to Successful TF, Radio, Print & Net Interviews." More information can be found at: www.MediaStarPower.com.
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