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How to Grow Your Business in the Marketplace of the New Millennium ©
The "old ways" of doing business have been on the way out for years. Yet, training programs and consultants continue to do things the way they've always been done. Maybe they're stuck in the past. Maybe they're blind to the facts. Or maybe they...
How to Network Your Way to Success
Successful people do not achieve success on their own, they surround themselves with a well-developed, sophisticated support network. In a world that grows more complex and more competitive each day, networking is necessary not only for survival...
Sales Force of the Future -- "It's Not About Selling"
Copyright 2005 Rick Johnson
Jeff Gitomer coined the phrase at a recent convention: "It's not about what you are selling, it's about what the customer is buying."
In reality, the customer is not buying your product, he is buying fulfillment...
Simple Steps to Start a Profitable Member Only, Subscription Web Site
Having a successful member only, paid membership site is one of the best ways to make money online. A successful membership site can give you the steady income of a CEO ….but without the job!
For example if you had just 200 people paying...
Top Ten Online Choices to Get Clients to Choose you Again and Again - Part 1
Did you know that 95% of coaching businesses fail because their owners don't pay enough attention to sales copy?
Whether you are a professional speaker, coach, or entrepreneur, every business wants more clients. Even more, they want to entice...
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Preparing For Your Media Interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won't get asked back. When you are contacted for any kind of media interview ask the following questions:
- What is the angle of the interview?
- Is the interview for Television, Radio, Print or the Internet?
- Will the reporter be interviewing anyone else for the same story?
- How much time will you have for the interview?
- What is the date the story will air?
Keep adding questions to your own checklist to help you prepare for your interviews. The following tips will help you:
Tip 1: Preview any show or publication before your interview.
Tip 2: Know what you want to talk about so you get your
main messages across.
Tip 3: Prepare for the questions you expect to be asked.
Tip 4: Create 10-15 second sound bites that are memorable and get your point across.
Tip 5: Understand colors and styles that are effective for on camera interviews.
Tip 6. Create any graphs, photos, or video to enhance your story in advance of the interview.
Being prepared and knowledgeable about your impending interview will boost your confidence and help you get the most from your media experiences.
Judy Jernudd is the CEO of STARtegic, a Media Consulting and Coaching firm in Beverly Hills, California. Companies that benefit from STARtegic Media and Presentation Coaching include IBM, Mobile Corporation, Dow, NASA and the United States Postal Service. Judy is the author of "Media Star Power ABCs to Successful TF, Radio, Print & Net Interviews." More information can be found at: www.MediaStarPower.com.
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| Coaching UK : Coaching UK and Coaching Related Links |
| Coaching UK : Coaching UK and Coaching Related Links. |
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