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Five Steps To Online Copywriting Success
One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a "must have" for anyone who is thinking about real success with their online business. It doesn't matter if you're marketing a...
Freelance Writers: How to Partner with Your Competition
Freelance writing is an unstable occupation sometimes. We already have to struggle with dividing our time between marketing our skills, writing queries, and seeking out new clientele. Sometimes there's not enough time; sometimes there's not...
Is Your Copy Upside Down?
by Karon Thackston © 2003 http://www.copywritingcourse.com As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t...
Maximizing The Effect Of Your Freelancer's Bio
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: If you want to be a successful freelancer, you need to learn the art of the...
Should You Write a Long-Copy Ad or Keep it Short?
Should You Write a Long-Copy Ad or Keep it Short? by Alex A. Kecskes Okay, you're ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you...
 
3 Inside Secrets To Making You Richer Using Direct Mail

Making money using direct mail isn't easy. And anyone who tells you it is, is lying.

To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to.

And even if you have each of these things running at their peak, there are many other subtle "little" tricks you can use to increase the responsiveness of your mailings, which is what it's all about, right?

Because this means...

You'll Be Increasing Your Cash-Flow As Well!

And remember, in whatever you're doing: All you need is 5-or-6 little steps that each increase your response rates 1 or 2 %, and before you know it, you've got a lot more money pouring in than you did before.

So don't start neglecting the subtle differences -- this is usually what separates the people who are marginally successful, from the people who are wildly successful.

First, always hand-address your envelopes. Why? As my mentor Gary Halbert taught me from "Day 1", you'll always open a hand-addressed letter because you think its "personal" mail -- as opposed to a sales letter or a bill.

Make sense?

Remember, if your letter never gets opened, I promise you... you'll never make the sale.

Second, in your corner card (which is the upper left-hand corner of the front


of your envelope, where your name and address goes), DON'T put your company's name!

Put your name and then your address.

See, your prospects are programmed into thinking as soon as they see the name of a company, even yours... your letter's either trying to sell them something, or collect their money -- neither of which is good for you if you want that envelope to get opened. And,

Third, use "live" postage stamps and NOT a "bulk" rate indicia. Again, when your prospects see a "bulk" rate, or even a metered stamp, they know right-away... you're trying to sell them something.

Also, try to use the "decorative" postage stamps the post office has and not the "standard" stamps with a U.S. Flag. I always tell my clients to use the ones that say "Happy Birthday" on them.

After all, who doesn't like opening a personal letter that says "Happy Birthday" on it?

I know having your letters hand-addressed is a pain. Honestly, I do.

And I have seen some software out there that is "almost" close to human handwriting, but the amount of variation from letter-to-letter isn't quite there yet.


About the Author

Craig Garber is one of America's Top Direct-Response Copywriters and Direct-Marketing Consultants. For more copywriting tips, go to www.kingofcopy.com
Copyright 2005 www.kingofcopy.com

 

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  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

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