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Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to B marketing (also referred to as "business to business" marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our...
Keyword Article Writing: the Key to Your Success!
Ready to jump on the keyword article bandwagon? Billions of companies are using keyword articles to gain free exposure on the internet. Whether you're a netpreneur marketing a product or a writer seeking freelance work, odds are you can benefit...
Search Engine Optimisation Copywriting - the Top Ten Pitfalls and How to Avoid Them
In the last few years, search engine optimisation copywriting in the UK and around the world has changed beyond recognition, as has the way sites are optimised by their design, coding and links. However, the biggest changes have been with SEO...
Solving the "I Get Tons of Traffic But No Sales" Mystery
by Karon Thackston © 2003 http://www.copywritingcourse.com I can’t even begin to tell you how many times I’ve heard the statement, “I get tons of traffic, but no sales.” It’s normally followed by comments like: “My site is highly optimized for the...
Writing Newsletters – Tricks of the Trade
Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards. Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or...
 
WRITING POWERFUL EFFECTIVE SOLO ADS

Everybody wants to make more money... In fact, most people would
like to hit upon something that makes them fabulously rich! And seemingly,
one of the easiest roads to the fulfillment of these dreams of wealth
is writing effective solo ads and using them correctly

The only thing is, hardly anyone gives much real thought to the basic
ingredient of selling by email - the writing of profitable solo ads.
If your online business is to succeed, then you must acquire the
expertise of writing solo ads that sell your product or services!

So what makes a solo ad good or bad? First of all, it must appeal
to the reader, and as such, it must say exactly what you want it to say.
Secondly, it has to say what it says in the least possible number of
words in order to keep your operating costs within your budget.
And thirdly, it has to produce the desired results whether inquiries or sales.

Grabbing the reader's attention is your first objective. You must assume
the reader is "scanning" the page on which your ad appears in the company
of two or three hundred solo ads. Therefore, there has to be
something about your ad that causes them to stop scanning and look
at yours! So, the first two or three words of your ad are of the utmost
importance and deserve your careful consideration. Most surveys show
that words or phrases that quickly involve the reader, tend to be the
best attention-grabbers. Such words as: FREE... WIN... MAKE BIG MONEY...

Whatever words you use as attention-grabbers, to start your ads,
you should bear in mind that they'll be competing with similar
attention-grabbers of the other ads on the same page. Therefore,
in addition to your lead words, your ad must quickly go on to promise
or state further benefits to the reader.

In the language of professional copywriters, you've grabbed the attention
of your prospect, and interested them with something that even they can do.

The next rule of good solo ad copywriting has to do with the arousal
of the reader's desire to get in on your offer. In a great many instances,
this rule is by-passed, and it appears, this is the real reason that an ad
doesn't pull according to the expectations of the advertiser.

Think about it - you've got your reader's attention; you've told them it's
easy and simple; and you're about to ask them to do something. Unless
you take the time to further "want your offer," your ad is going to only
half turn them on. they'll compare your ad with the others that have grabbed
their attention and finally decide upon the one that interests them the most.

What I'm saying is that here is the place for you to insert that magic word
"guaranteed" or some other such word or phrase. So now, we've got an
ad that reads: MAKE BIG MONEY! Easy & Simple. Guaranteed!

Now the reader is turned on, and in their mind, can't lose. You're ready
to ask for their money. This is the "demand for action" part of your ad.
This is the part where you want to use such words as:

Limited offer - Act now! Write today! Only and/or just...
Putting it all together, then your ad might read something like this:
MAKE BIG MONEY! Easy


& Simple. Guaranteed! Limited offer. Send $l to:

These are the ingredients of any good solo ad - Attention - Interest -
Desire - Action... Without these four ingredients skillfully integrated into
your ad, chances are your ad will just "lie there" and not do anything but
cost you money. What i have just shown you is a basic solo ad.
Although such an ad could be placed in any leading publication and would
pull a good response, it's known as a "blind ad" and would pull inquiries
and responses from a whole spectrum of people reading the publication
in which it appeared. In other words, from as many "time-wasters" as
from bona fide buyers.

To give you an example of the kind of solo ad you might want to use, say
to sell a report such as this one... Using all the rules of basic advertising
copywriting, and stating exactly what our product is, our ad reads thusly:

MONEY-MAKER'S SECRETS! How To Write winning solo ads.
Simple & easy to learn -should double or triple your responses.
Rush $1 to BC Sales, 10 Main Anytown, va 75001.

The point i am making is that: l) You've got to grab the reader's attention...
2) You've got to "interest them" with something that appeals to them...
3) You've got to "further stimulate" him with something (catch-phrase)
that makes them "desire" the product or service...
4) Demand that he act immediately...

There's no point in being tricky or clever. Just adhere to the basics
and your profits will increase accordingly. One of the best ways of
learning to write good solo ads is to study the other solo ads out there -
try to figure out exactly what they're attempting to sell - and then practice
rewriting them according to the rules I've just given you. Whenever
you sit down to write a solo ad, always write it all out - write down
everything you want to say - and then go back over it, crossing out words,
and refining your phraseology.

Generally speaking, readers respond more often to solo ads that include
a name than to those showing just initials or an address only. However,
because advertising costs are based upon the number of words, or the
amount of space your solo ad uses, the use of some names in solo ads
could become quite expensive. If i were to ask our ad respondents to
write to or send their money to The Research Writers & Publishers
Association, or to Book Business Mart, or even to Money Maker's
Opportunity Digest, my advertising costs would be prohibitive.
Thus we shorten our name Researchers or Money-Makers. The point here
is to think relative to the placement costs of your solo ad, and to shorten
excessively long names.

The important thing is to know the rules of profitable
solo ad writing, and to follow them. Hold your costs in line.
once your solo ad is written, now is the time to use it wisely

know the basics...grab their attention... the rest is up to you.

About the Author

About The Author
Steven Boaze is the President of Boaze Publishing with one
of the largest databases on the internet. Come by Boaze
Publishing and get your 50% off all advertising for the
month of Dec! http://www.boazepublishing.biz/

 

Copywriting . Net
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications.
www.copywriting.net
 
Copywriting - Wikipedia, the free encyclopedia
As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ...
en.wikipedia.org
 
Copywriting - SEO Copywriting - Learn copywriting
Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ...
www.copywriting.com
 
Copywriting 101 | Copyblogger
Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ...
www.copyblogger.com
 
The Copywriting Site - Free information, tips, and tricks on ...
The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing.
noriainternational.com
 
Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
www.inst.org
 
Advertising & Online Copywriting, Search Engine Copywriting ...
Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
www.marketingwords.com
 
Free tutorials on copywriting, web content, advertising, internet ...
How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
www.adcopywriting.com
 
Copywriting: See what people are saying right now on Technorati
See all blog posts tagged with copywriting on Technorati.
www.technorati.com
 
Advertising Copywriter, Website Copywriter, SEO Copywriter ...
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ...
www.divinewrite.com
 
Copywriting
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter.
advertising.about.com
 
Copywriting Secrets - Master Copywriter - Killer Copy Writing
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ...
www.websiteconversionexpert.com
 
Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ...
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
www.textwizard.com
 
Getting Real: Copywriting is interface design - Signal vs. Noise ...
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ...
www.37signals.com
 
Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
www.amazon.com
 
Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
www.writingusa.com
 
Pages tagged with "copywriting" on del.icio.us
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ...
del.icio.us
 
Online Copywriting: Subscribe to the Excess Voice Newsletter
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ...
www.excessvoice.com
 
Linda Westphal, Freelance Advertising Copywriter
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California.
www.lindawestphal.com
 
Copywriting: Projects on Elance
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ...
www.elance.com
 
 

 
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  • 10 must haves for your best selling ebook

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  • advertising copywriting the top ten cliches and why you should avoid them

  • ad copywriting building brand equity one word at a time

  • an seo copywriting makeover turning not into hot part 1 of 2

  • an seo copywriting makeover turning not into hot part 2 of 2

  • are creative stereotypes holding you back

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  • are these internet marketing ebooks hogwash

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  • are you content with your e book content five improvements that will hook your readers

  • are you content with your headlines 5 ways to beef up your article title for maximum clickability

  • are you content with your web articles 5 ways to dominate your niche with copy that rocks

  • article marketing what is it and how can i use it to grow my business

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  • a copywriting lesson from dr seuss

  • a day in the life of a freelance copywriter

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  • a quick and easy way of getting more customers from every single ad you write guaranteed

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  • becoming a ghostwriter

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  • copywriting makeover its not about you its about them

  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

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  • keyword article writing the key to your success

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  • long copy vs short copy if youre still debating this youre missing the point

  • long sales letters vs short sales letters

  • lower cost increase conversion of your adwords ads

  • make your sales copy believable

  • making a career of sharing

  • master headline creation in 3 easy steps

  • maximizing the effect of your freelancers bio

  • maximizing the effect of your freelancer s bio

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

  • need a great idea feed your brain

  • need a new idea try changing your perspective

  • new years resolutions for writers

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  • promise crafting the heart of copywriting

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