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12 Low Cost or No-Cost Techniques to Snag Lucrative Freelance Writing Assignments ASAP
No matter where you live, landing lucrative writing assignments doesn’t need to be difficult. The secret to a profitable freelance writing career is to start small and build it from there. Another secret… you must remember to promote your...
5 Ways to Get More Results from Your Web Copy
1) Don’t just emphasize benefits. Emphasize value as well. Let’s say you’re selling a new product. Let’s call it popcorn facial masks. Yes, you should emphasize that’ll these exfoliating scrubs will make you look younger and sexier. Now, let’s...
Are Creative Stereotypes Holding You Back?
Here's a quick quiz: 1) When I see a see a sunrise, I'm moved to: A. Compose a poem. B. Try and capture the beauty with my paints and brush. C. Stumble drunkenly into bed -- boy that party was a lot of fun. D. Cover my face with my pillow and go...
Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this...
Writing Web Copy That SELLS - How It Compares With Offline Copy
Whoever said "long copy" doesn't work on the web obviously doesn't know how to sell online. In fact, online marketers are making an absolute fortune with web pages spanning 1200 or more words used to sell their software and manual products. There's...
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"Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?"
Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category. While they are often funny to watch, most people don't remember what company the ad was promoting.
Ted Nicholas tells the story of how a book that he had written was not selling very well. He had titled it, "How Not To Drown In A Sea Of Debt." One day he stopped by a bookstore and looked for the book in the personal finance and self help sections but could not find it. So he went to the information counter and asked if they carried the book. He was told yes they had it in stock, and it was located in the swimming section!
Ted subsequently changed the title to 'How To Get Out Of Debt' and the book sold well from that point on.
If you are trying to promote something,
keep your titles clear and simple. Leave clever and humorous to the entertainers.
Headlines that are too abstract are often unclear to the reader and do not clearly identify to the reader why they should be interested in the information contained in the follow on copy.
Make your headlines clear. Identify a benefit to the reader as to why they should read on further into your ad, article, or sales letter. If you do, you will find your desired results will improve.
About the Author
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is
www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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Copywriting . Net |
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Linda Westphal, Freelance Advertising Copywriter |
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