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3 Strange And Twisted Copywriting Tactics!
1. You can build credibility with your prospects by telling them you can't solve all their problems, but you can solve a percentage of them. For example: My product can't eliminate all your problems, but what if it could take away 97.5% percent of...
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Lately I've been noticing a lot of website operators who are missing out on a very important opportunity whenever they post a new article or new content to their websites. Sure the new content may be very informative, and well written, but...
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How to Make the Most of Your Website Copywriter By Glenn Murray * Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see...
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by Karon Thackston © 2005 http://www.thewriterslife.com/bb/mwd6/ I have to tell you, I was very skeptical in the beginning. Nervous even. I had one finger on the "buy now" button, and one finger poised, ready to request a refund. I guess, when I...
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I really wonder how many marketers and other business people really understand the entire chain of decisions potential buyers make, leading up to the point of their final decision to do business. Every sale is different, but usually...
 
Don't neglect the power of repetition

If you adopt the problem-solving approach to copywriting that I advocate, you quickly realize many of your readers frame their problems in a variety of ways. Sometimes, the problem remains unarticulated, just below the surface of their conscious minds. At other times, your reader might articulate it in a way that is unique and specific to them. So how do you break through your readers' filters and alert them that you offer a solution to what haunts them day and night? Repetition. I repeat, repetition. When you repeat your strongest selling points and benefits throughout your copy, you have the opportunity to approach the reader's problem in a variety of different ways or angles, such as:

· Repeat your benefits in the form of examples. · Present testimonials from other customers. · Ask questions that force your reader to admit (to themselves) a need for your solution. · Repeat your benefit statement in the form of a


question. · Quote other authorities who back up your claims. · Offer proof of your claims. · Word you guarantee in such a way as to offer money back if your customer does not realize the benefits you promise.

By no means should you insult your readers' intelligence. Instead offer them a number of variations on the same theme. By doing so, you will see an increase in response to your offering. COPYRIGHT (C) 2006, Charles Brown. All rights reserved.

About the author:

Do you need to turn the written word into profits? Charles Brown is a freelance commercial writer located in Dallas-Fort Worth area, who is available to help write professional web content, organizational newsletters, direct marketing material and other copywriting projects for business and non-profits. Put Mr. Brown on your team today. Visit him at www.bizwriterstudio.blogspot.com or you may contact him at 817.715.3852 or charbrow@gmail.com.

 

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