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11 Things You MUST Know Before Hiring a Copywriter
So you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid...
Copywriting Tips for Sales-generating Brochures
Copywriting Tips for Sales-generating Brochures by Karon Thackston © 2003 http://www.copywritingcourse.com Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the...
Distribute Your Self-Published Book - Part 2
Distribute Your Self-Published Book - Part 2 Judy Cullins ©2005 All Rights Reserved. Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published authors often...
Here's A Simple Selling Secret For How To Turn 2 Words... Into $44,590 Dollars... Selling Softdrinks!
Here's a proven, and truly easy way to start increasing your sales, immediately. All you need to do is add these 2 words to your selling system, and you're good to go. In fact, this trick's so good, I wish I could take credit for coming up with...
How To Make Your Sales Letters Bullet Proof
I'm going to show you in the next few moments how to make your sales letters and direct mail several times more powerful. In fact, what I'm about to emphasize to you may enable you to eat more of your competitors market share. Every time before...
 
Don't neglect the power of repetition

If you adopt the problem-solving approach to copywriting that I advocate, you quickly realize many of your readers frame their problems in a variety of ways. Sometimes, the problem remains unarticulated, just below the surface of their conscious minds. At other times, your reader might articulate it in a way that is unique and specific to them. So how do you break through your readers' filters and alert them that you offer a solution to what haunts them day and night? Repetition. I repeat, repetition. When you repeat your strongest selling points and benefits throughout your copy, you have the opportunity to approach the reader's problem in a variety of different ways or angles, such as:

· Repeat your benefits in the form of examples. · Present testimonials from other customers. · Ask questions that force your reader to admit (to themselves) a need for your solution. · Repeat your benefit statement in the form of a


question. · Quote other authorities who back up your claims. · Offer proof of your claims. · Word you guarantee in such a way as to offer money back if your customer does not realize the benefits you promise.

By no means should you insult your readers' intelligence. Instead offer them a number of variations on the same theme. By doing so, you will see an increase in response to your offering. COPYRIGHT (C) 2006, Charles Brown. All rights reserved.

About the author:

Do you need to turn the written word into profits? Charles Brown is a freelance commercial writer located in Dallas-Fort Worth area, who is available to help write professional web content, organizational newsletters, direct marketing material and other copywriting projects for business and non-profits. Put Mr. Brown on your team today. Visit him at www.bizwriterstudio.blogspot.com or you may contact him at 817.715.3852 or charbrow@gmail.com.

 

Copywriting . Net
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  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

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  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

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