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Creative Website Copywriting - Why It Impresses Both Customers and Search Engines
The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it? Not necessarily. You see, as well as being...
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Why Should I Bother With Optimised Copywriting?
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Don't neglect the power of repetition

If you adopt the problem-solving approach to copywriting that I advocate, you quickly realize many of your readers frame their problems in a variety of ways. Sometimes, the problem remains unarticulated, just below the surface of their conscious minds. At other times, your reader might articulate it in a way that is unique and specific to them. So how do you break through your readers' filters and alert them that you offer a solution to what haunts them day and night? Repetition. I repeat, repetition. When you repeat your strongest selling points and benefits throughout your copy, you have the opportunity to approach the reader's problem in a variety of different ways or angles, such as:

· Repeat your benefits in the form of examples. · Present testimonials from other customers. · Ask questions that force your reader to admit (to themselves) a need for your solution. · Repeat your benefit statement in the form of a


question. · Quote other authorities who back up your claims. · Offer proof of your claims. · Word you guarantee in such a way as to offer money back if your customer does not realize the benefits you promise.

By no means should you insult your readers' intelligence. Instead offer them a number of variations on the same theme. By doing so, you will see an increase in response to your offering. COPYRIGHT (C) 2006, Charles Brown. All rights reserved.

About the author:

Do you need to turn the written word into profits? Charles Brown is a freelance commercial writer located in Dallas-Fort Worth area, who is available to help write professional web content, organizational newsletters, direct marketing material and other copywriting projects for business and non-profits. Put Mr. Brown on your team today. Visit him at www.bizwriterstudio.blogspot.com or you may contact him at 817.715.3852 or charbrow@gmail.com.

 

Copywriting . Net
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