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How to Write to Mars and Venus!
There's Yin, and there's Yang. There's a man, and there's a woman. You can't live without one or another. And let's face it. We're not the same! So when you're writing your ads or sales letters, you should keep in mind that, "Men are from Mars and...
Power Writing 101: Tips and Tricks to Get You Taken Seriously!
In my ten years as an advertiser, I’ve encountered plenty of folks with a flair for writing. They were born having some idea of where to put the words within the sentence, and the sentences within the paragraph. They usually know what words to use...
SOME COPY TIPS FROM AN OLD HAND
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for shifting millions of dollars in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a...
What's So Different About Writing Web Copy?
To write persuasive web copy, it really is an advantage to know how to successfully write for off-line publications. Because Copywriting techniques that work off-line, also work equally well on-line! We have to make some changes of course to...
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter. After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline...
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How To Make Your Sales Letters Bullet Proof
I'm going to show you in the next few moments how to make
your sales letters and direct mail several times more powerful.
In fact, what I'm about to emphasize to you may enable you to
eat more of your competitors market share.
Every time before you sit down to write your sales letters or
direct mail take out a sheet of paper and think of every possible
objection your prospect could come up with to avoid buying your
product or service. This may take a while and it may seem a pain
at first but I assure you that this is incredibly important.
After you have come up with every possible reason why your prospects
may say no to your offer, stop and consider any possible objections
that may come up related to your specific industry or
specific tastes of your target market. In other words, would your
market be more inclined to buy only brand name products or services,
would your market be more inclined to buy only a more
attractive product over a less attractive one irregardless of quality?
Ok, now let's say you've done all of the above.
Here's what you do next. Think very carefully
about how you'd overcome those objections to persuade Mr. Prospect
to buy or respond.
Most companies with a winning sales force have a team come in
and create answers to every possible objection a prospect may raise.
And they create what's called a Script Book. In fact, companies
with top-notch sales
teams keep their Script Books secret.
Some even place their Script Books in safes. Why?
The scripted answers to every objective Mr. Prospect may raise
are worth their weight in gold if their answers to a prospect's
objection works.
In direct sales, you must become a master of knowing every
objection your prospects have and be able to articulately overcome
every one of those objections.
And so it is the same with copywriting. Copywriting is nothing more
than salesmanship in print. When you craft copy that overcomes
objections, you're going to be light years ahead of your
competition. Most people won't even take the time to do this!
Your homework is to know the objections your market has,
like you know the back of your hand, and craft irresistible
answers to overcome those objections. After all, if everyone of
Mr. Prospect's objections are overcome, logic would tell him
he should invest in your product or service. Get to work.
About the Author
YOURS FREE! Get a free evaluation of your sales letters and
direct mail. Find out where your copy is weak and what you need
to immediately do to make it sell more. No obligation.
Here's my website: www.irresistiblecopywriting.com Go ahead
and find out where your copy is weak and whether it's going to work.
After all - it's free! -Psychological Sales Letter
Specialist (TM) Mike Jezek. Copyright 2002 Mike Jezek.
All rights reserved.
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