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10 Things to Expect from Your SEO Copywriter
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the...
Is re-centralization the new SEO and effective copy must have for CMS?
What is the future of online copywriting and how will CMS
adapt to overcome the challenges? We discuss content management,
SEO and not overlooking the fundamentals of good writing for the
web.
The Issue:
The Content Management...
It's Time To Start That "Swipe" File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing.
Craft comes first. Art follows.
You learn the craft of...
“Super Adjectives” Boost the Power of Your Copy
By Karon Thackston © 2004 http://www.learn-copywriting.com Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are...
Where To Find the Best Copywriting Clients
In my life, I've had two freelance careers, one that limped
along miserably for a number of years, and one that took off
like a rocket after only three months of marketing.
What happened in between was eight year of excitement, growth
and...
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Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary.
The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that."
My advice to you is this: Do it.
When you are faced with opportunities that are larger, more challenging and ultimately 'scary', that's when you learn fastest, stretch yourself the most and build your inner confidence as a copywriter.
Let me give you a couple of related examples.
Within my first two months as a direct marketing copywriter I was presented with the opportunity to write a mailing for Franklin Mint.
As some of you may know, Franklin Mint is a very, very sophisticated company when it comes to direct marketing. I seriously wondered whether I might end up looking like an idiot, wasting my time and theirs.
But I took on the job. Scary, yes. But it worked out fine. I learned a great deal and continued to do work for them.
Here's another, related example.
In early 1998 a friend of mine was invited to speak to a few hundred people at a conference about marketing online. He got cold feet and asked me to speak in his place. The problem was, I had only a week to
prepare my talk.
I had never spoken to a crowd that large before. I had no idea what to do. I was terrified.
But I did it.
In hindsight, that first talk was not a great one. But it got me started. Since then I have spoken at dozens of conferences and given full day seminars to numerous companies.
Speaking has made me quite a bit of money, and has led to many copywriting jobs I would otherwise have never received. It has also helped establish me as an expert in my chosen field.
And I came so, so close to saying no.
How close? Probably not as close as I think. Looking back, I have always said yes to the scariest challenges.
It's how you grow. It's how you find new opportunities. It's how you make your name as a copywriter worth doing business with.
About the Author
Nick Usborne is a freelance copywriter, author and speaker. For more on making money as a freelance copywriter, visit his site, http://www.FreelanceWritingSuccess.com. For more on developing your skills, read his review of this copywriting course byMichael Masterson.
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