|
|
Back to the copywriting basics
You've probably read lots on effective copywriting strategies, how to utilise keywords, and various tricks of the trade for making sure your copywriting is as effective as possible. This is good stuff ... anything that results in a better website is...
Copywriting: Techniques for a Great Body!
1) Think about your Readers When writing ad copy be sure that the average reader can easily understand and relate to it. Put yourself in their place. Would you understand? Would you say, "That's me"? One way to help you write for your readers, is...
Here's A Simple Selling Secret For How To Turn 2 Words... Into $44,590 Dollars... Selling Softdrinks!
Here's a proven, and truly easy way to start increasing your sales, immediately. All you need to do is add these 2 words to your selling system, and you're good to go. In fact, this trick's so good, I wish I could take credit for coming up with...
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
by Karon Thackston © 2004 http://www.copywritingcourse.com It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way....
Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use...
|
|
|
|
|
|
|
|
How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job!
It doesn't matter how new you are to copywriting, or how
old...the fact is, there will be times when you'd feel more
confident with the brains, talent, and experience of a writing
partner.
Perhaps you're writing for a new client who's in an industry you
know nothing about. Perhaps you've been asked to come up with
some very high level concepts. Or maybe you're getting paid
partly based on response rate, and you simply want to make sure
your package is as good as it possibly can be.
The answer to these and many other copywriting situations is to
call in another copywriter. Share the fee and make sure you hand
in perfect work. Not only will you find tremendous relief in
"buddying up," but you'll get the work done faster and the
results will be better, making for a happy client who comes
back.
This is not an unusual arrangement in an advertising agency.
Typically a junior writer will do the hard work, a copy chief
will go over the work, and finally a creative director will put
the stamp of approval on the work after possibly adding their 2
cents.
And when it comes to concepting, a copywriter is often paired
with an art director, or a group of copywriters and designers
may be assigned to come up with ideas.
In the freelance world, many copywriter "gurus" achieve guru
status because #1 - they don't take jobs they don't think they
can win, and #2 - they hire as many as 5 copy chiefs to go over
their work.
Some months ago I found myself in a "copywriters bake-off," as
the client called it. I would be up against 3 other writers in
the concepting phase for a plum job for Intuit, one of the
world's leading software companies.
Was I intimidated? After writing copy for 19 years, and more
than 30 packages for software, I can say that...YES, I was!
But before I put my creative hat on I thought about whom I could
bring in. I decided on Carol Worthington-Levy, a well-known
graphic designer with many direct marketing awards for results.
My strategy was twofold: not only would I submit concepts from
two heads rather than one, but I would submit them in an actual
design format which would come across much more impressive
than
the text format I anticipated my competition would use.
The strategy worked, the client loved the concepts, and I won
the job. (Although I then found myself competing against 3 other
teams in the copy phase!)
More recently one of my coaching students had a new client and
wanted validation of the copy she'd written. She sent it to me,
and while it was an excellent piece, it did need a stronger
headline. Working together we came up with a headline that would
have been difficult to improve upon.
The next day my coaching student sent an email that her client
was positively thrilled with her work, and had made only minor
edits.
So whenever you feel your chest tighten up with that old
(unnecessary) feeling of anxiety, call on a colleague who has
proven success with whatever type of project you're tackling.
Just the thought of bringing in a partner should make you feel
more relaxed.
Recently I called on Richard Rosen, my old employer and
internationally recognized direct marketing guru. He's used to
paying me for copywriting; but in this case I needed his help on
crafting a strategy. Knowing ahead of time that I'd want to call
him for help with a particularly complicated product launch, I
worked an extra fee into the budget to pay for his expertise.
So open up your thinking: whom do you know who has knowledge and
experience you can leverage? If you don't know of anyone whose
ability you're sure of, ask around for a referral, or go to the
Web site of a pro you don't know personally, but whose work you
respect. If they can't team up with you, they'll know who can.
Copywriters are an anxious bunch, often fretting over imagined
insecurities. Buddying up with a copy chief (or other expert)
eliminates the jitters and allows you to learn from a pro. If
you think about whom you can bring in to a difficult project,
you'll find that you can eliminate one of the copywriter's
biggest self-defeating obstacles - that of insecurity.
About the author:
Master copywriter and coach Chris Marlow publishes a free ezine
for copywriters who want to quickly build a profitable business.
Visit:
|
|
|
|
|
Copywriting . Net |
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
www.copywriting.net |
  |
Copywriting - Wikipedia, the free encyclopedia |
As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ... |
en.wikipedia.org |
  |
Copywriting - SEO Copywriting - Learn copywriting |
Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ... |
www.copywriting.com |
  |
Copywriting 101 | Copyblogger |
Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ... |
www.copyblogger.com |
  |
The Copywriting Site - Free information, tips, and tricks on ... |
The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing. |
noriainternational.com |
  |
Copywriting courses. Become a copywriter. |
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter. |
www.inst.org |
  |
Advertising & Online Copywriting, Search Engine Copywriting ... |
Advertising copywriting and search engine copywriting that impresses your visitors and the engines. |
www.marketingwords.com |
  |
Free tutorials on copywriting, web content, advertising, internet ... |
How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting. |
www.adcopywriting.com |
  |
Copywriting: See what people are saying right now on Technorati |
See all blog posts tagged with copywriting on Technorati. |
www.technorati.com |
  |
Advertising Copywriter, Website Copywriter, SEO Copywriter ... |
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ... |
www.divinewrite.com |
  |
Copywriting |
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter. |
advertising.about.com |
  |
Copywriting Secrets - Master Copywriter - Killer Copy Writing |
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ... |
www.websiteconversionexpert.com |
  |
Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ... |
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter. |
www.textwizard.com |
  |
Getting Real: Copywriting is interface design - Signal vs. Noise ... |
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ... |
www.37signals.com |
  |
Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ... |
www.amazon.com |
  |
Michele PW |
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
www.writingusa.com |
  |
Pages tagged with "copywriting" on del.icio.us |
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ... |
del.icio.us |
  |
Online Copywriting: Subscribe to the Excess Voice Newsletter |
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
www.excessvoice.com |
  |
Linda Westphal, Freelance Advertising Copywriter |
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
www.lindawestphal.com |
  |
Copywriting: Projects on Elance |
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
www.elance.com |
  |
|