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Master Headline Creation In 3 Easy Steps!

You’ve got seconds to grab your reader’s
attention. Fail, and you’ll lose them and their
money forever.

I want you to succeed, and headline creation is
one of the things you need to learn to make money
online.

So, after repeated requests, I’m going to break it
down for you step by step as together we create a
headline that grabs the reader and demands they
read more.

To do this, I’m going to present you with a
fictitious product. It’s called “Copywriter’s
Companion”, and it will teach people how to write
better copy.

Now, the first step in beginning to write a
headline is know your product’s biggest benefit.
“Copywriter’s Companion” teaches a person how to
write sales letters that get huge responses. So,
that would be our biggest advantage.

But I’m sure there’s more to this manual and your
product then just one simple benefit. And our next
job is to create a list of every benefit we can
come up with. Start writing and just run on, even
if some don’t make that much sense or are general.
We can discard as we move on.

Here’s how my list turned out:

Teaches how to write to sell
Saves time
Can learn to make money as a copywriter
Will be able to sell more and make more money
I offer the book for less than hiring a copywriter
Never turn out bad sales letters again

Now you’ll notice in my list that it is mainly
made up of promises, and that’s no mistake. But
more on that in a moment.

So, you have a list of benefits. Some pretty weak,
some that really grab at you.

You now need to spend a little time developing
some of your weak benefits. If you can’t develop
them into something stronger than trash them. A
headline is too short for words and benefits that
don’t pull their weight.

Next, we begin to construct out headline into a
sentence or two that will give the reader the
biggest benefits.

Basically, we’re just stringing words together at
this point. We want to get a rough form of our
headline together that gives benefits. Worry about
nothing else at this point.

Here’s the headline I came up with:

“Copywriter’s Companion is a manual of time saving
tips that show how copywriters do it and get paid
a lot of money”.

I know, pretty horrible. I don’t usually write
that poor of a headline. But I did it so I can
teach you how headline creation works.

Anyway, we have the rough headline. Not very
exciting. But still, I see a ton of headlines of
this type that dot the Internet landscape. And we
both know a headline like that isn’t going to cut
it. While the


“Copywriter’s Companion” is a fine
fictitious product, the headline I just wrote
sheds no light on its true worth.

So, how do we make it sparkle?

First, we cut out the brand name “Copywriter’s
Companion.” That’s a horrible waste of words and
no one cares what it’s called.

Now the headline looks like this:

“A manual of time saving tips that show how
copywriters do it and get paid a lot of money”.

Yes, I know. It’s still very drab.

So, I would rework it a little to shorten it up
and make it clearer. I might write something like
this:

“Write Sales Letters Fast And Make Thousands Each
Project With My New Manual.”

Now it’s starting to take a little better shape.

Next I would make a few changes to make the
headline a little more specific. Instead of just
plain old sales letters, I would write, “open your
wallet sales letters”!

Then I would turn my headline into a promise. Very
important step. The reader has to be assured that
if they invest the time reading your sales letter
that they’ll get a reward.

So, I would place a guarantee in the headline. It
works to instantly put them at ease that
everything I’m about to tell them is true.

Second, I would put the word you in the headline.
It speaks right to the reader. And it points out
that I’m giving the promise to them directly.

With that, here’s my finished headline:

“You Can Write Get Your Wallet Out Sales Letters
Fast, And Get Paid Hundreds of Thousands To Do It,
With My Guaranteed, Step-By-Step System”!

I think it works!

Let me briefly sum up what the above headline
does. You can use this summary for every headline
you write from now on.

First, it addresses the reader directly.

Second, it makes a promise. The reader knows
they’ll be able to write hard-hitting sales
letters and make hundred of thousands.

And they now believe the headline and it benefits
because I’m guaranteeing it.

And that’s my three-step plan for killer
headlines. Address the reader, make a promise, and
make them believe it. If you do, you’ll have
awesome headlines that lead your customer into the
rest of your sales letter. From there it’s up to
you. But it’s been said before that you can’t
write a bad sales letter if you have a good
headline.


About the Author

Grady Smith is offering his new e-book, “Secrets
Of Hard-Hitting Sales Letters” for FREE to the
next 1,000 visitors. Plus, he’ll also give you a
FREE $50 critique of your sales letter and FREE
copywriting newsletter. Check out
http://www.cheap-copy.com

 

Copywriting . Net
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications.
www.copywriting.net
 
Copywriting - Wikipedia, the free encyclopedia
As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ...
en.wikipedia.org
 
Copywriting - SEO Copywriting - Learn copywriting
Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ...
www.copywriting.com
 
Copywriting 101 | Copyblogger
Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ...
www.copyblogger.com
 
The Copywriting Site - Free information, tips, and tricks on ...
The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing.
noriainternational.com
 
Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
www.inst.org
 
Advertising & Online Copywriting, Search Engine Copywriting ...
Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
www.marketingwords.com
 
Free tutorials on copywriting, web content, advertising, internet ...
How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
www.adcopywriting.com
 
Copywriting: See what people are saying right now on Technorati
See all blog posts tagged with copywriting on Technorati.
www.technorati.com
 
Advertising Copywriter, Website Copywriter, SEO Copywriter ...
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ...
www.divinewrite.com
 
Copywriting
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter.
advertising.about.com
 
Copywriting Secrets - Master Copywriter - Killer Copy Writing
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ...
www.websiteconversionexpert.com
 
Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ...
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
www.textwizard.com
 
Getting Real: Copywriting is interface design - Signal vs. Noise ...
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ...
www.37signals.com
 
Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
www.amazon.com
 
Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
www.writingusa.com
 
Pages tagged with "copywriting" on del.icio.us
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ...
del.icio.us
 
Online Copywriting: Subscribe to the Excess Voice Newsletter
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ...
www.excessvoice.com
 
Linda Westphal, Freelance Advertising Copywriter
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California.
www.lindawestphal.com
 
Copywriting: Projects on Elance
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ...
www.elance.com
 
 

 
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  • advertising copywriting the top ten cliches and why you should avoid them

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  • an seo copywriting makeover turning not into hot part 2 of 2

  • are creative stereotypes holding you back

  • are keywords destroying the flow of your seo copy

  • are these internet marketing ebooks hogwash

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  • are you content with your headlines 5 ways to beef up your article title for maximum clickability

  • are you content with your web articles 5 ways to dominate your niche with copy that rocks

  • article marketing what is it and how can i use it to grow my business

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  • a quick and easy way of getting more customers from every single ad you write guaranteed

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  • become a ghostwriter

  • becoming a ghostwriter

  • boost your b to b marketing copy 3 major copywriting blunders and how to correct them

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  • calls to action making them fit makes all the difference

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  • case in point what you need to know about link popularity

  • charles brown

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  • copywriting for the non english speaking audience

  • copywriting is not one size fits all

  • copywriting makeover its not about you its about them

  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

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  • copywriting successes and failures a comparison of the good and bad

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  • distribute your self published book part 2

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  • dreading the writing assignment outlines to the rescue

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  • enough with the upsells already

  • e book writing formats how to make the words flow

  • features vs benefits the mystery revealed

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  • five sections of your copy guaranteed to get read

  • five steps to online copywriting success

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  • fond of autoresponders write em right

  • freelance copywriting advice 1 take the scary jobs

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  • freelance writers how to partner with your competition

  • freelance writing on the internet

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  • hello niche marketing enthusiasts

  • heres a little known secret to writing copy for serious copywriters only

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  • hiring a great copywriter

  • hitching a ride on current events

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  • how to find freelance copywriting jobs

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  • how to harness the real power of the p s

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  • maximizing the effect of your freelancer s bio

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

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  • understanding the buying process can increase your sales

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  • use grammar as a marketing weapon

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  • want to stop leaving your prospects feeling naked use thecurious power of three

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  • wild bill s top 30 copy writing principles

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